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RSS. What is it? Really Stupid Software? Not even close! Try Really Simple Syndication. Find out how this easy-to-use tool, which your WordPress website already has, can be leveraged to easily and automagically provide content to readers and increase viewership of your blog. Learn what RSS is, what feed readers are and how to create an RSS-to-email campaign using MailChimp.
Originally presented at WordCamp North Canton 2014.