RSS 101: Feed Your Readers

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RSS. What is it? Really Stupid Software? Not even close! Try Really Simple Syndication. Find out how this easy-to-use tool, which your WordPress website already has, can be leveraged to easily and automagically provide content to readers and increase viewership of your blog. Learn what RSS is, what feed readers are and how to create an RSS-to-email campaign using MailChimp.

Originally presented at WordCamp North Canton 2014.

Published in: Business, Technology
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RSS 101: Feed Your Readers

  1. 1. 1 @kagray Kathy Gray @polepositionmkg RSS 101: FEED YOUR READERS
  2. 2. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray RSS = Really Simple Syndication It is technology that streamlines content distribution between publishers and readers. What is RSS?
  3. 3. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray What are the benefits of RSS? Readers can easily & automagically receive your new content Readers don’t have to remember to check your site for new posts More reliable content distribution than social media Keeps readers more engaged with your site
  4. 4. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Where is my RSS feed? In WordPress, your feed is typically located at one of these two locations: http://www.site.com/?feed=rss or http://www.site.com/feed
  5. 5. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Feed readers help readers organize feeds
  6. 6. 6 @kagray Kathy Gray @polepositionmkg SETTING UP AN RSS TO EMAIL CAMPAIGN
  7. 7. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Create a MailChimp account SETTING UP AN RSS TO EMAIL CAMPAIGN www.MailChimp.com
  8. 8. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Create a list SETTING UP AN RSS TO EMAIL CAMPAIGN
  9. 9. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Complete list details SETTING UP AN RSS TO EMAIL CAMPAIGN Use your business/blog name as the list name.
  10. 10. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Create a group SETTING UP AN RSS TO EMAIL CAMPAIGN
  11. 11. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Name your group SETTING UP AN RSS TO EMAIL CAMPAIGN In your group names, you’ll create one for “Latest Blog Posts.”
  12. 12. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Import subscribers SETTING UP AN RSS TO EMAIL CAMPAIGN
  13. 13. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Import subscribers SETTING UP AN RSS TO EMAIL CAMPAIGN
  14. 14. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Import subscribers SETTING UP AN RSS TO EMAIL CAMPAIGN
  15. 15. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Import subscribers SETTING UP AN RSS TO EMAIL CAMPAIGN
  16. 16. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Create a campaign SETTING UP AN RSS TO EMAIL CAMPAIGN
  17. 17. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Choose RSS-Driven Campaign SETTING UP AN RSS TO EMAIL CAMPAIGN
  18. 18. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Add your RSS feed SETTING UP AN RSS TO EMAIL CAMPAIGN Pick the days of week and time that are appropriate for your audience.
  19. 19. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Select your latest blog posts list SETTING UP AN RSS TO EMAIL CAMPAIGN
  20. 20. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Add campaign info SETTING UP AN RSS TO EMAIL CAMPAIGN
  21. 21. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Add campaign info SETTING UP AN RSS TO EMAIL CAMPAIGN
  22. 22. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Select a design SETTING UP AN RSS TO EMAIL CAMPAIGN
  23. 23. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Customize your theme SETTING UP AN RSS TO EMAIL CAMPAIGN Blog/Website Name List of all blog posts published since last campaign send Blog Post Title Post date and author Featured image from post Post content Social share buttons List of recent blog posts
  24. 24. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Preview your campaign SETTING UP AN RSS TO EMAIL CAMPAIGN List of recent blog posts
  25. 25. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Confirm your campaign SETTING UP AN RSS TO EMAIL CAMPAIGN List of recent blog posts
  26. 26. 26 @kagray Kathy Gray @polepositionmkg ENCOURAGE SUBSCRIPTIONS
  27. 27. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Add a subscribe widget ENCOURAGE SUBSCRIBERS
  28. 28. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Add call to action in blog posts ENCOURAGE SUBSCRIBERS
  29. 29. RSS 101: FEED YOUR READERS @PolePositionMkg @kagray Offer an incentive ENCOURAGE SUBSCRIBERS
  30. 30. Thank You! Kathy Gray email: kathy@polepositionmarketing.com twitter: @kagray website: www.polepositionmarketing.com

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