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Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
Linked In Blog Promotion Boot Camp
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Linked In Blog Promotion Boot Camp

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Learn how to promote your blog posts on LinkedIn.

Learn how to promote your blog posts on LinkedIn.

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Transcript

  • 1. presents … With Kathy Bernard © Kathy Bernard, 2012
  • 2. Kathy Bernard …• Getajobtips.com blogger• LinkedIn trainer / profile creator• Blogging/social media “immigrant” … but I keep trying• If I can promote on LinkedIn, you can too
  • 3. Today we will focus on …Why and how to promote your blogon LinkedIn …• Why LinkedIn?• The right tools• The right wayConsider: Do you want readersOr readers/paying clients?
  • 4. Jump to LinkedIn …175 million users in more than 200 countries• A new member joins every second; 38% in the U.S.• Your competition is likely using it
  • 5. Jump to LinkedIn …Completely business focused • Largest professional network in the world • Network with the right people in the right way • Relatively easy to get started; relatively easy to use • GREAT for blog promotion and sales leads
  • 6. Choose the Basic membership level …It can handle almost everything you need to do
  • 7. Build your network – build your businessAllow LinkedIn to search your email account• Invite those you know who are on LinkedIn Invite people you know who are already on LinkedIn
  • 8. Invite connections’ connections to connect
  • 9. ConnectionsAdd connectionsthrough the“People You MayKnow” box Don’t look like you don’t have friends or don’t know how to use LinkedIn
  • 10. ConnectionsInvite open networkers to connect• Look for LION, Open Networker or numbers in headline
  • 11. ConnectionsSend customized invitations to connect• Visit person’s profile page, click “CONNECT”
  • 12. ConnectionsChange the default invitation message• Simply highlight the default text• Delete the text• Add a new message
  • 13. Connections• Choose the best connection option o Some options work better than others
  • 14. Connections• Accept connections! o 3,350+ connections – Nearly 0 problems o Invite me to connect: kathy@getajobtips.com o Don’t use “Report Spam” option. Better: “Ignore”
  • 15. ConnectionsCustomize your invitation acceptances• Establish / re-establish the relationship
  • 16. Customize your invitations acceptances• Example:
  • 17. Why LinkedIn connections are a must1st connections lead to 2nd and 3rd degreeconnection you can research and reach outto for open jobs
  • 18. LinkedIn’s power…Your network grows exponentially
  • 19. Find your audience in Linked In groupsJoin up to 50 groups• Business related where your potential clients/readers ARE• Alumni• Industry/field• Interests• Aspirational• Local• Job search
  • 20. LinkedIn groupsEnjoy instant access to all group members• Invite them to connect; follow leaders 1456240 results Nearly 1.5 million groups! Now over 1 million members!
  • 21. LinkedIn groupsSend direct messages to group members• Click members picture from Discussions page and click “Send Message”
  • 22. Join in on LinkedIn group discussions
  • 23. Post to multiple LinkedIn groups
  • 24. Post to multiple LinkedIn groups
  • 25. Post to multiple LinkedIn groups
  • 26. Create your own LinkedIn group
  • 27. Establish a free company page – New!Reinforcesize/strength• You must have a company email address• Gain followers• Promote posts, articles through company page
  • 28. Promote products/services• Add up to 3 image headers• Encourage recommendations• Promote up to five products/services
  • 29. Use InMessages to reach your audience• Send to 50 at a time,multiple times• Send to a select,tagged group or to all• More InMessage info:http://tiny.cc/MassInMessages
  • 30. LinkedIn messaging Do’s & Don’t’s• DO share interesting and informative information• DON’T be salesy (except on your Company page)• DO reach the right people in the right way• DO build relationships with relevant thought leaders and seek to become one• DO notify your network when you’ve built your company page and invite them to follow it
  • 31. Use free applicationsBox.net lets you share documents
  • 32. Use free applicationsSlideshare lets you add slides or videos
  • 33. Use free applicationsCreative Portfolio Display lets you adda screen shot leading to your online portfolio
  • 34. Find answers 1 2Visit Getajobtips.com1.1 Find LinkedIn tips onJob Tips by Topic2.2 DownloadInterviewing WelleBook for $34.993.3 Subscribe free viaemail or RSS feed. 3 4 Invite me to connect on LinkedIn 4
  • 35. Arrange a Career Launch LunchPick my brain on how to promote your blog• Or bring your laptop / learn LinkedIn basics• Just the cost of your lunch and mine for one hour session• St. Louis Bread Co. or similar in Affton, St. Louis Hills, Crestwood, or Sunset Hills area• Ask for my business card
  • 36. Promote your blog on LinkedIn!It can help you … Grow your blog!
  • 37. Arrange for LinkedIn LightningGuarantee: Dramatic Improvement!• I’ll transform your LinkedIn profile for you• I’ll report before / after relevancy rankings• First five page positioning for your key words• 100% profile completeness*$250Call 314-620-1184kathy@getajobtips.com
  • 38. Invite me to connect on LinkedIn!Today’s SpecialLinkedIn profile revamp: $225 314-620-1184 kathy@getajobtips.com © Kathy Bernard, 2012

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