Wailes film260 week2


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Wailes film260 week2

  1. 1. Kathryn WailesFilm 260The ViralGame plan
  2. 2. Image: “4 Generations” by Eric Danley via edanley’sViral wasused as an adjective.......to describethings that wererelated to orcaused by a virus
  3. 3. ....Today,Viralis ALSO USED as anounto represent contentthat israpidly circulated [onthe interneT]rapidly circulated [onthe interneT]rapidly circulated [onthe interneT]rapidly circulated [onthe interneT]rapidly circulated [onthe interneT]- “Flu Fact #5” by Mike Licht via flickr...........
  4. 4. causes content to goMany believe thatViral...Image By: beancounter (Pam) Via flickrLUCK
  5. 5. ...While others believethat making content goSCIENCEViralImage: “Science!” by Andrew Huff viaflickr.is a
  6. 6. “Its like a batting average in baseball.No one hits a homerunevery time,but by understanding the scienceof hitting you can boost your average.”your average.”your average.”your average.”Image: “Matt Kemp’s First Major League Home Run” via Orange Ninja’sflickr.Source: “Viral’s Secret Formula”-Jonah Berger
  7. 7. FOMOImage: “A Rainbow of Fruity Flavor” via Micky’s flickr.utissingearfThe“FOMO Factor”can help content goViral information: from film240 lectures...Everyone will want toview the content quicklybecause no-one wants tofeel excluded, by being thelast to know.
  8. 8. Viral=exposureImage: “Crowded” by: Phil WhitehouseVia Phillie Casablanca’s Flickrwould you wanta viral videoI could be acyber celebrity!I could increase businessexposure and profit!!I’m not sureI’d want toread thenegativecommentssome wouldhave... but Ithink I’dmake apretty funnymeme....
  9. 9. Image: “Past” via Barbara K’s photostream(flickr).• has a simple message• is emotionally powerful• has a high budget• is effortless to shareViralcontent often:information: from film240 lectures
  10. 10. Viralvideo “Charlie Bit Me”525, 507, 000now has OVERVIEWS!!roving the power of a SIMPLE MESSAGE:http://www.youtube.com/watch?v=_OBlgSz8sSM
  11. 11. Image: “Campaign for Real Beauty” via thegloaming’s flickr.Image: “Campaign for Real Beauty” via thegloaming’s flickr.Dove’sDove’s‘‘campaigncampaignforforrealreal beautybeauty’’wentwent...largely due to the effort to appeal to...largely due to the effort to appeal toourour EMOTIONSEMOTIONSViralin recent months...in recent months...Proving the power of:Proving the power of: emotionally powerful contentemotionally powerful content
  12. 12. Image: “E*Trade Talking Baby commercial mirrored keyboard” by Sean Salmon via Seanaes’sSuperbowl ads suggest that HIGH BUDGETShelp the odds of the contentgoing....Viral
  13. 13. Image: “Matt Kemp’s First Major League Home Run” via Orange Ninja’sflickr.In order for contentto goViralIt must beEFFORTLESStoSHAREeasy to findplugged into many socialnetworkshastagsembeddedeasy tocopy &pastethe linkinformation from fall 2012 film240 webinar
  14. 14. Image: “You Tube Visit” viaT_Bazz:in[network]‘sflickr.played a major role insimplifying the process ofsharing videos andconsequently promotedViralcirculation.
  15. 15. Image by Jason Carlin via jasonEscapis’ flickr.“Charlie the Unicorn” isone example of a videothat wentViralafter being uploaded toYouTube.
  16. 16. Image: “Justin Bieber - In the stage lights” by Mattias Karlsson via Jetuma’sflickr.Justin Bieberbecame famous after his home-videos uploadedtoYouTubewent......Viral
  17. 17. Viral CYBer celeberities• Jenna Marbles (left) uploadeda video “how to trick peopleinto thinking you’re good-looking” onto YouTube a fewyears ago and it went.....Viral!!• Now, Jenna’s career isvlogging. She tweets often,uploads videos onto YouTubeevery Wednesday and blogs!Many of her videos go viraldue to her numerousImage: “Jenna Marbles” via Streamy’s flickr.
  18. 18. CatsImage: “Cats” by Moyan Brenn via Moyan_Brenn’sSource: “Cute Cats, Memes and Understanding the Internet”-TomChatfield“Type ‘cats’into YouTubeand you willsee that thetop tenresults (outof 1.4 million)have beenviewedOVER200milliontimesbetweenthem”Viralgone
  19. 19. Memes“The humor may be hit or miss, but itsappeal among college students has beenundeniable.The meme has been replicated on an untoldnumber of college campuses in the UnitedStates and Canada,with students “liking” campus-specificFacebook pages in drovesand contributing their own variations viaQuickMeme.com and MemeGenerator.net,where amateurs can easily build their owngags from templates.”Source: “Attack of the Memes” by Steve Kolowichhttp://www.insidehighered.com/news/2012/02/16/c ampus-themed-internet-memes-go-viral#ixzz2Tglb3DsB.Image: Melon Party : so viral it eats flesh by Torley Via flickr
  20. 20. The YouTube 50http://www.time.com/time/specials/packages/completelist/0,29569,1974961,00.htmlCharlie Bit My FingerEvolution of DanceDavid After Dentist"Here It Goes Again"RickrollLeave Britney AloneDont Tase Me, BroKeyboard CatDramatic ChipmunkHitlers DownfallFlea Market Montgomery"Lazy Sunday"Diet Coke and MentosObama GirlLonelygirl15Guinness World Record: Most Shirts Worn at One TimeTillman, the Skateboarding DogChristian the LionCharlie the UnicornTrapped in an ElevatorZinedine Zidanes Head ButtLeprechaun SightingJustin BieberDaft HandsAuto-Tune the NewsFred"Chocolate Rain"Will It Blend?"Thriller" in ManilaWhere the Hell Is Matt?Miss Teen South CarolinaBaby Bobbing to "Single Ladies"Zombie Kid Likes Turtles"Hey Jude" Kid"Yes We Can"Hillary Clintons 1984Noahs Daily PhotosBank Of Americas "One"Grape Lady Falls!Randy Pauschs Last Lecture"United Breaks Guitars"Kittens, Inspired by KittensPotter Puppet PalsJill and Kevins Big DaySneezing PandaOtters Holding HandsLiteral Music VideosOMG, ShoesBaby LaughingSusan Boyles DebutThe Best ViralVideos
  21. 21. the right contentand strategy canhelp makecontent go viral.But....Image: “Pencils” via Gwenaël Piaser‘sflickr....CONSIDERINGTHE GLOBALCOMPETITION,LUCK ISUSUALLY (ALSO)NEEDED.
  22. 22. Sourcesyoutube:http://www.flickr.com/photos/t_bazz/4174849719/sizes/l/in/photostreamGenerations:http://www.flickr.com/photos/edanley/4289324169/sizes/l/in/photostream/Luck: http://www.flickr.com/photos/beancounter/2319418450/cat: http://www.flickr.com/photos/aigle_dore/5542263437/sizes/l/in/photostream/baby: http://www.flickr.com/photos/seanaes/3246211008/sizes/z/in/photostream/jenna: http://www.flickr.com/photos/streamys/8592597257/sizes/c/in/photostream/Science!: http://www.flickr.com/photos/deadhorse/2292191571/meme: http://www.flickr.com/photos/torley/5540344180/sizes/o/in/photostream/http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.htmlcats:http://www.bbc.com/future/story/20120222-cats-memes-and-internet-schemeshttp://www.flickr.com/photos/emzee/278221145/bieber: http://www.flickr.com/photos/jetuma/8718689420/memes: http://www.insidehighered.com/news/2012/02/16/campus-themed-internet-memes-go-viral#ixzz2Tglb3DsBwho wants it?: http://www.flickr.com/photos/philliecasablanca/2473728872/sizes/l/in/photostream/flufact: http://www.flickr.com/photos/notionscapital/3495321482/sizes/s/in/photostream/youtube50:http://www.time.com/time/specials/packages/completelist/0,29569,1974961,00.htmlDove Beauty: http://www.flickr.com/photos/thegloaming/274802220/sizes/m/in/photostream/pencils: http://www.flickr.com/photos/piaser/3068757916/lightbox/Homer: http://www.flickr.com/photos/orange_ninja/158740270/sizes/l/in/photostream/unicorn: http://www.flickr.com/photos/escapist/2962029715/sizes/m/in/photostream/past: http://www.flickr.com/photos/krawcowicz/8736067931/sizes/l/in/photostream/