All you ever wanted to know about me!
KATHRYN’S PERSONAL
BRAND
“Life is only what you make of it”

GOALS AND PERSONAL BRAND
STATEMENT
To be viewed as a credible, ethical and trustworthy individual both online and off
To develop a strong online presence
To have my professional image reflect my personality, education, creativity and versatility
Develop an international identity that focuses on issues that effect the world
Integrate the knowledge I have gained through my education and experiences into creating a professional
online and offline presence
Personal Brand Statement: I am an independent, professional and hard-working
individual with a passion for travel,culture and international relations.

KEY MESSAGES AND LIFE VIEWS
“You are the change you want to see in the world” Gandhi
The world belongs to all of us therefore it our responsibility to make it a better place
Life really is beautiful, so is the world, so travel and live
“Sing like no one is listening, love like you’ve never been hurt, dance like nobody’s watching and live like its
heaven on earth” Mark Twain

WHAT I’VE DONE AND WHAT I WANT TO
ACHIEVE
I’ve graduated from Dalhousie University with a BA in Classics
I’ve travelled to Israel, Italy, Greece, France, Spain, Ireland, Netherlands and the United States
I’ve volunteered at the Make-A-Wish Foundation, Sheena’s Place and the Heart and Stroke Foundation
I’ve created a strong presence on Facebook
I’ve worked at the Toronto Board of Trade and made a lot of contacts during my time there
I want to have the opportunity to see and experience more of what the world has to offer
I want to create a stronger professional and reliable profile online and off
I want to work for an international organization and help to create understanding between different countries
I want to volunteer more on a community and international level
Become more active on my blog, discuss topics important to me, and develop a following online

PERSONAL SWOT
Strengths: I am strong-willed, independent, work well in a group, highly ethical,
confident, outgoing, easily approachable and have an excellent work and personal
standard
Weaknesses: I am strong-willed, can sometimes be stubborn, a little sensitive and
have a tendency to bite off more than I can chew
Opportunities: Because I don’t have too much of an online presence, I now have
the opportunity to create a strong professional personality online; I have the
opportunity to become more computer-savvy
Threats: Because I don’t have an online presence I may not be taken as a credible
source; there is the concern of competition from others who are already well
established online

OBJECTIVES
Develop myself as a reliable and trustworthy source
for information, understanding and communication in
within my community and internationally
Create a professional brand that stays true to personal
beliefs and ethical values; constantly update and
monitor it so that it develops as I do
To bring human rights issues more into the public eye
To show the benefit and importance of teamwork
throughout the global community

STRATEGIES AND TACTICS
Use Twitter as medium to bring attention to issues facing the global community
Use Twitter to bring more attention to my blog
Develop contacts on LinkedIn that will benefit my personal goals and help develop my personal brand
Add more posts to my blog to develop my online presence
Follow more blogs and people/organizations on Twitter to boost my own followers count and to expand my
personal and professional network
Get in touch with a mentor who will help to strategize and develop my personal brand and guide me towards
achieving my goals
Update my status on Twitter and Linkedin more frequently so as to bring more attention to my various
accounts and messages
Integrate myself into international and cross-country channels to not only reach a larger audience but also to
connect with these professionals and individuals

CRITICAL PATH
Continue to develop my following and activities on Twitter; have 20 new followers by: Dec. 2
Have between 75-100 new followers by February 2010
Get in touch and start working with a mentor by: Dec. 15
Add between seven and 10 PR professionals to my Linkedin account by: Dec. 2
Begin developing my international presence and making overseas and cross-country contacts by: January 2010
Engage in communication with others who work in the field I want to enter into by: January 2010
Market my blog beyond Canada and to a larger global audience January 2010
Add 10 new blog posts by: January 2010

FINDING ME ONLINE
Facebook
Twitter
LinkedIn
HumberPR
Citizen of the World
Google Search
Youtube

THANK YOU!