Technology has changed the Game!Consumers have freedom to Filter Messages 90% of people skip ads via TiVo/DVR Newspaper Circulation lowest in 62 years 44% of Direct Mail is NEVER even looked at!
“A brand is no longerwhat we tell theconsumer it is- it is what consumers tell each other it is.”
“A brand is no longerwhat we tell theconsumer it is- it is what consumers tell each other it is.” Scott D. Cook, Proctor & Gamble
Why does it matter to ME?It only matters if you want to market and stay in business!
750 million users-most popularTops Google for weekly trafﬁc 62% of B2C using it have acquired a customer from it82% of online users watch videos2nd most search site in the worldVideo SEO 53 times more like toget 1st page search results(Google purchased Youtube)
What does success look like to you? Measure AssessKeep it going! Engage Strategy Listen Set-up Dashboards/Alerts Publish Content Build Community
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