cloud.IQ - 3 sexy ways to use popovers to increase conversion
 

cloud.IQ - 3 sexy ways to use popovers to increase conversion

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Join Kath Pay, Marketing Director of cloud.IQ to discover 3 sexy ways of using popovers, (otherwise known as Lightboxes or overlays) to increase your conversions. Whether your conversions are ...

Join Kath Pay, Marketing Director of cloud.IQ to discover 3 sexy ways of using popovers, (otherwise known as Lightboxes or overlays) to increase your conversions. Whether your conversions are converting to subscriber, converting to download, converting to sale, converting to return-to-site - these little wonders can assist you.

Generally speaking you can see 300 - 400% uplift in subscriptions/downloads when using them, so join us in this webinar to find out how you can best take advantage of them!

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cloud.IQ - 3 sexy ways to use popovers to increase conversion cloud.IQ - 3 sexy ways to use popovers to increase conversion Presentation Transcript

  • www.cloud-iq.com 3 Sexy Ways to Use Popovers to Increase Conversions Presenter: Kath Pay
  • www.cloud-iq.com •  Marketing Director, cloud.IQ •  Email Marketing Consultant, Trainer & Speaker •  Lead trainer for Email Marketing for Econsultancy & the IDM in the UK Your presenter – Kath Pay @kathpay
  • www.cloud-iq.com Some of our clients
  • www.cloud-iq.com Let’s look at what they are First things first…..
  • www.cloud-iq.com Lightbox
  • www.cloud-iq.com Popover
  • www.cloud-iq.com #1: Increase subscription
  • www.cloud-iq.com Make the most of your PPC budget
  • www.cloud-iq.com Incentivise
  • www.cloud-iq.com Auto segment
  • www.cloud-iq.com Offer multiple ways of closing
  • www.cloud-iq.com After watching a video
  • www.cloud-iq.com Same TOV for brand experience
  • www.cloud-iq.com 24% more subscriptions with a self- identifying lightbox Whichtestwon.com  
  • www.cloud-iq.com On  exit  
  • www.cloud-iq.com Lightbox  Case  Study:     The  EmailGuide  
  • www.cloud-iq.com Lightbox Signup •  Added lightbox to display after 10 seconds •  Only every 7 days •  Very customisable •  Increase of 400% in signups •  Best results was a combination of standard signup form plus lightbox
  • www.cloud-iq.com Plants an idea in your mind
  • www.cloud-iq.com
  • www.cloud-iq.com And without the popover?
  • www.cloud-iq.com 1,375% more subscriptions via the lightbox
  • www.cloud-iq.com Be sure to measure your bounce rate
  • www.cloud-iq.com #2: Increase downloads
  • www.cloud-iq.com 300% increase in downloads
  • www.cloud-iq.com Be Persuasive – Rule of 3
  • www.cloud-iq.com Use Social Proof
  • www.cloud-iq.com Make it easy
  • www.cloud-iq.com Increased demo downloads by 10.49% Whichtestwon.com  
  • www.cloud-iq.com #3: Increase sales
  • www.cloud-iq.com Incentivise upon abandoning cart
  • www.cloud-iq.com Want to capture permission to email those who abandon your shopping process?
  • www.cloud-iq.com Incentivisation upon exiting shopping cart for data capture
  • www.cloud-iq.com Increased total checkouts by 7.5% Whichtestwon.com  
  • www.cloud-iq.com 18% lift in AOV & 17% lift in revenue per session Whichtestwon.com  
  • www.cloud-iq.com Large Lightbox vs Small Popover - 19.55% increase in orders Whichtestwon.com  
  • www.cloud-iq.com Customer Service: 1.21% lift in completed purchases Whichtestwon.com  
  • www.cloud-iq.com Things to test
  • www.cloud-iq.com Size – Large or Small? – by 8.8% Whichtestwon.com  
  • www.cloud-iq.com Headline conversionvoodoo  
  • www.cloud-iq.com Benefit-led headline – 40% leads increase Whichtestwon.com  
  • www.cloud-iq.com Timing – 15 secs vs 30 secs 15 sec won by 11%! Whichtestwon.com  
  • www.cloud-iq.com To Cross sell or not? conversionvoodoo  
  • www.cloud-iq.com Closing Action – Top right “X” or “No Thanks?” conversionvoodoo  
  • www.cloud-iq.com •  Large  form  fields   •  Benefit-­‐led  heading   •  Keep  copy  brief   •  Large,  clear  Call-­‐to-­‐acGon  –  make  it  stand  out   •  Test  heading,  Gming,  size,  posiGon,  CTA,   frequency,  offer  carefully  
  • www.cloud-iq.com 35 Kingsland Rd Shoreditch London E2 8AA United Kingdom T : +44 (0)845 498 9426 F : +44 (0)2077 397 742 Email : uk@cloud-iq.com Get in touch for more information