The viral power of images in social media - BizCamp Belfast

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They say a picture can tell a thousand words and that saying lives on today in social media. Presentation given at BizCamp Belfast April 2013

They say a picture can tell a thousand words and that saying lives on today in social media. Presentation given at BizCamp Belfast April 2013

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  • 1. A thousand words the viral power of the image in social media Kathleen Holmlund - Digital Strategist Twitter: @katholmlund www.kathleenholmlund.comTuesday 9 April 13
  • 2. photo sharingTuesday 9 April 13
  • 3. First Photo Ever Taken 1826Tuesday 9 April 13
  • 4. Iconic Images Through Time Some of the most memorable images in history span the major accomplishments of mankind, but also major disasters and conflicts caused by mankindTuesday 9 April 13
  • 5. Man on the MoonTuesday 9 April 13
  • 6. Fall of the Berlin WallTuesday 9 April 13
  • 7. Tianamen SquareTuesday 9 April 13
  • 8. Afghan girlTuesday 9 April 13
  • 9. we live in a cluttered world. we live in an attention economy where it is harder and harder to get the attention of multi-device consumers. how can we better connect with our audiences?Tuesday 9 April 13
  • 10. the human brain processes images 60,000 times faster than text user engagement with image & video posts increased by 65% the first month of Facebook Timeline for brands publishers who post infographics show 12% more traffic growth than those who don’t Source: Dan Zarella, HubspotTuesday 9 April 13
  • 11. Tuesday 9 April 13
  • 12. Tuesday 9 April 13
  • 13. Four more years Most retweeted and shared image everTuesday 9 April 13
  • 14. Texts from Hillary Image takes on life of its ownTuesday 9 April 13
  • 15. Tells a storyTuesday 9 April 13
  • 16. 10 Tips For Your BusinessTuesday 9 April 13
  • 17. 1. Snap awayTuesday 9 April 13
  • 18. Traffic was nightmare this morning in Belfast 2. Add textTuesday 9 April 13
  • 19. 3. Share from othersTuesday 9 April 13
  • 20. 4. Have fans shareTuesday 9 April 13
  • 21. 5. Use infographicsTuesday 9 April 13
  • 22. 6. Present the factsTuesday 9 April 13
  • 23. 7. Use quotesTuesday 9 April 13
  • 24. 8. Use humourTuesday 9 April 13
  • 25. 9. Bring us behind the scenesTuesday 9 April 13
  • 26. 10. Make the most of your profiles Use the ultimate social media image sizing cheat sheetTuesday 9 April 13
  • 27. Thank you & get snapping!Tuesday 9 April 13