SXSW Takeaways

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  • SXSW Takeaways

    1. 1. SXSW TAKEAWAYS
    2. 2. THE ART & SCIENCE MAKING CONTENT OF SEDUCTIVE RELEVANT TO ME INTERACTIONS HERE & NOW SXSW CONTENT DESIGN FOR STRATEGY FTW! AWARENESS INTERACTIVE INFOGRAPHICS
    3. 3. MAKE IT FUN MAKE IT INTERESTING MAKE IT MEANINGFUL
    4. 4. YOU HAVE A PRODUCT
    5. 5. YOU HAVE A PRODUCT (A GREAT PRODUCT AT THAT)
    6. 6. + DOES FINE IN USABILITY TESTS + NO OBVIOUS PROBLEMS
    7. 7. + DOES FINE IN USABILITY TESTS + NO OBVIOUS PROBLEMS
    8. 8. + DOES FINE IN USABILITY TESTS + NO OBVIOUS PROBLEMS — LOW ADOPTION — DOESN’T STAND OUT FROM COMPETITION
    9. 9. + DOES FINE IN USABILITY TESTS + NO OBVIOUS PROBLEMS “I’m a great product, — LOW ADOPTION if you’d just get — DOESN’T STAND OUT to know me!” FROM COMPETITION
    10. 10. HOW DO WE... + GET PEOPLE TO SPEND MORE THAN 2 MINUTES WITH OUR PRODUCTS + INCREASE OUR AUDIENCE + STAND OUT FROM THE COMPETITION ?
    11. 11. SEDUCTION The process of enticing a person to engage in some kind of behavior.
    12. 12. MYSTERIOUS
    13. 13. MYSTERIOUS “GOOD LOOKING”
    14. 14. MYSTERIOUS “GOOD LOOKING” WAYYY DIFFERENT
    15. 15. MAKE IT FUN
    16. 16. PEOPLE DON’T LIKE
    17. 17. PEOPLE DON’T LIKE
    18. 18. BUT PEOPLE DO LIKE... iLIKE
    19. 19. WHY DO WE LIKE iLIKE? + IT’S WAY MORE FUN TO CLICK ‘iLIKE’ THAN IT IS TO TYPE OUT YOUR FAVORITE ARTISTS Recognition vs. recall (recognition wins!) + CURIOSITY + VISUAL IMAGERY + PATTERN RECOGNITION
    20. 20. BUT WAIT — THERE’S MORE! That’s me! LEVELS! Must get to the highest one! Check out my A quiz winning about how streak! I well I know better music? play more YOU’RE to boost ON! my score!
    21. 21. iLIKE ... TO BRAG ABOUT IT
    22. 22. iLIKE ... TO BRAG ABOUT IT If you play long enough, you might just become a “Music Expert” (Like me)
    23. 23. iLIKE ... TO BRAG ABOUT IT If you play long enough, you might just become a “Music Expert” (Like me) Challenge your friends
    24. 24. THAT WAS FUN! BUT WHY DOES THIS WORK? + SENSORY EXPERIENCE + POINTS + LEVELS + CHALLENGES + DATA THAT IS RELEVANT TO ME
    25. 25. IT’S NOT USABILITY.... IT’S PSYCHOLOGY
    26. 26. WHAT WE KNOW ABOUT PEOPLE:
    27. 27. CURIOUS???
    28. 28. CURIOUS??? Me!
    29. 29. MAKE IT INTERESTING
    30. 30. DOPPLR “Dopplr surprised me with information about myself I didn’t know I wanted. Now I’m a loyal Dopplr user.”
    31. 31. DOPPLR
    32. 32. DOPPLR
    33. 33. WHY DOES DOPPLR WORK? + IT’S FUN & PLAYFUL BY DESIGN + PATTERN RECOGNITION + GIFTING OF USEFUL REPORTS & RECOMMENDATIONS
    34. 34. WHAT DOES THE BRAIN FIND INTERESTING? + SURPRISE + NOVELTY + THE UNEXPECTED + FUN, PLAYFULNESS & HUMOR + VISUALS
    35. 35. NOW WHAT?
    36. 36. FINDING OUT WHAT WORKS... REVERSE ENGINEER. THAT WAS WHY WAS AHA! FUN! THAT FUN?
    37. 37. NOW... EXPERIMENT (IF IT DOESN’T WORK, YOU CAN ALWAYS CHANGE IT)
    38. 38. YONI BLOCH — INTERLUDE
    39. 39. MTV AWARDS
    40. 40. NYT’S SNOWBOARD HALFPIPE TRICK LIBRARY
    41. 41. NBC’S OLYMPICS TWITTER VISUALIZATION
    42. 42. OLYMPICS — WATER CONSUMPTION
    43. 43. ROOM & BOARD — SHOW SOME PERSONALITY
    44. 44. NYT — TIMESCAST
    45. 45. MAKE IT MEANINGFUL
    46. 46. QUICKEN BEFORE — GIVE US $$$ Usability is fine. But WHY would people want to use this product?
    47. 47. MINT — HOW CAN WE HELP YOU? Mint SHOWS how its services can improve your life. Product design seduces users.
    48. 48. QUICKEN NOW — WE’RE JUST LIKE MINT!
    49. 49. CRIMESPOTTING — WHERE’S THE CRIME IN MY NEIGHBORHOOD?
    50. 50. HURRICANE STRENGTH
    51. 51. NYT’S TOXIC WATERS
    52. 52. HUNCH — FIND OUT SOMETHING NEW ABOUT YOURSELF
    53. 53. SPRINKLE IN SOME CONTEXT
    54. 54. “Consumers want the least amount of THE FUTURE information to OF CONTEXT understand what’s going on.” “People look for a personal voice. Give it to them.” “Gaming is a part of the new method of spreading information.”
    55. 55. “EPISODIC NEWS” DOES NOT FIT OUR TIME, OR OUR TECHNOLOGY “Episodic news is bass ackward,” — Matt Thompson For first time we have a medium that’s capable of supporting systemic and episodic information at one time. We’re not constrained by time.
    56. 56. THE MONEY MELTDOWN — BREAK IT DOWN
    57. 57. THE CITY IS A PLATFORM SeeClickFix — FIX YOUR CITY
    58. 58. THE CITY IS A PLATFORM MAYNOR LABS — MAKE YOUR IDEAS HAPPEN
    59. 59. THE END GO MAKE SOMETHING ENGAGING

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