Annapolis Digby: Roger Brooks Tourism Assessment - Part I
Assessment Findings and Suggestions
The Digby/Annapolis Shore
• Geography-based tourism is dead.
• Visitors don’t care about counties or districts, cities, towns and
“places.” They are looking for “activities” THEN the location.
• Experience-based tourism is alive and is the future of tourism -
• The days of marketing lists are over.
• The heart and soul of any community, besides its people, is its
downtown. It is the litmus test for all your economic
The missing ingredient in Digby: Nothing about scallops, the fishing
fleet, etc. This should be a priority!
In a nutshell:
1. Work on beautification, exterior retail displays.
2. Develop 24/7 visitor information.
3. Tell us about Digby’s world famous scallops.
4. You promote the fishing fleet. Where is it? Can we see it?
5. Promote the “Best of Digby.” Your anchor businesses.
• A wealth of good information
• Good photography
• Good maps (thank goodness)
• More specifics, less generalities
• Good schedule of events
• Nice map of Digby
• Good job if you’re in the area
1. The Digby Neck and Islands are easily worth a day trip for anyone
in the Digby-Annapolis Region. As a stand-alone destination, the
islands don’t meet the FourTimes rule for Halifax residents or
2. Develop detailed half-day and full-day itineraries - with
photographs and specifics: what to expect, seasonal considerations,
what to bring.
3. There were few places to spend money, and most of the places
(local markets) did little to pull visitors in their doors.
4. Visitor information should be provided once off the ferry, with
brochure distribution and maps.
• Great cover photo
• Very good map
• Good teasers
• Develop more specifics or provide links
to where we can get more info.
• Be selective as to what you list - not just
• Excellent map
• Lots of information about island features
• Promote the major lures - the best draws
• Include places to eat or shop (the best of)
• Avoid lists of businesses