Documentary web seriesLocal PerspectivesMelbournes live music scene
Melbourne’slive music sceneSynopsis:Melbournes music scene is overpopulated at best. Bars, clubs and othervenues offer live music any night of the week, and half the CBD is full ofbuskers. This is a quintessential part of the citys personality. Finding asinger at a small venue, We will go into what the city means to thisparticular local musician and look into the definition of musician from a newangle. My partner and I went searching for a local artist, at a nightclub inNorth Melbourne, Club Voltaire, which significantly contributes toMelbournes nightlife and encourages emerging local artists.This is where we met Steven. Steven has been singing for over 6 years andregularly performs at Club Voltaire a few nights a month. We had thepleasure of meeting him and he has kindly accepted our proposal to tell hisstory in this episode.
Demographic & AdsThere are two main demographics our episode will target. The first, the main audience, are people interested inMelbourne. This is a broad audience, but is too important to overlook. The web series is about Melbourne, andaims towards people with some kind of interest in the city. The audience includes tourists and potential touristswho can watch the series to learn more about the citys culture and may not know about things like the live musicscene. This main target audience also includes locals, or Australians from other parts of the country, who areinterested in Melbourne and want to know more about what our city has to offer.The secondary audiences are musos. This episode, being about a local musician who plays in Melbourne, will be ofinterest to anyone musical or with similar aspirations. While this is an important audience, it is secondary to thepreviously mentioned audience purely because this group is smaller.The episode will get to our audience using advertisements on a variety of websites. Social media will be important toget the episode out to our secondary audience. Most of Melbournes young musicians and bands use Facebook,Twitter, MySpace and other social media websites to advertise themselves, connect to their audience and networkwith other musicians. In addition, most bars, clubs, music festivals and venues also use social media to advertiseupcoming events and get people interested in visiting. Using the social media pages and websites for thesevenues, and specifically the website and Facebook page for Club Voltaire (the venue we will be filming at), will beimperative to getting the episode to the right audience.Just as importantly the episode will be advertised on websites and blogs about the city of Melbourne. Alongside theseadvertisements, websites such as thatsmelbourne.com.au and onlymelbourne.com.au will have a link to the webseries. These websites are sites that only show current events and share new information on Melbourne. Usingsites like these we will be able to reach a larger audience of people interested in the city but not specifically themusic scene. This will mostly reach out to our primary audience.Ideally we will also be putting video ads for this episode (and indeed the entire series) on YouTube and TV. The TV adswould be aimed at people within Australia, but could possibly extend to overseas channels. The YouTube ads willnot be aimed at any one specific audience, but will reach a much more broad range of viewers.
Significance of Melbourneand live musicThere is not one person in Melbourne who hates music. Melbourne has one of the most highly regardedlive music scenes in the world. As it is such a multicultural city, sharing music and expressingindividual talent brings people together and lights up the dark city. This is why my partner and Ichose focus on Melbournes live music scene, it largely contributes to Melbournes culture andgives individual people a platform to express themselves in such a welcoming environment. Thereis so much talent out there and so many people performing for different reasons. We want toexplore these reasons.Why will people want to watch it?We hear music everyday, we see people performing everyday whether it is on the streets, a celebrity atRod Laver Arena or someone in a bar or nightclub. We are asking the question why are they hereand do they have a personal story worth telling?What is it about your topic that will make your episodecompelling? And why should people care about the storywe are telling?We see live music everywhere through performances, we see those train drivers on our way to work,we see that same guy every day at Flagstaff handing out the Big Issue and yelling jokes at theaverage workman. I doubt anybody can tell me who they are, or better yet, what are their names?How old are they? What are they doing there? And why are they in Melbourne? It is thesequestions that we ask ourselves on the odd occasion, although we will never really know; What istheir story?. Thats what this episode will explore, the personal lives of those who are already sucha major part of our lives.
Steven Theochari: IntroductionFILM : (https://vimeo.com/64800162)Name: Steven TheochariAge: 20Artist: SingerPerforms: Club Voltaire"We want Steven to narrate our documentary and take ouraudience through his life. What are the places thatinfluence him and piecing together certain aspects of hislife that makes important to Melbourne."
What we are planning to get fromSteven and what makes him ideal forour story?Steven is perfect for our story because he connects to Melbourne so strongly. Steven grew up in this city and he hasnever given up on his dream to one day perform internationally. Steven failed to complete a degree due to hissinging ambitions; he spends most of his time performing in clubs all around Melbourne and contributes to liveevents around the city. In his free time he likes to record music at home and go out with his friends at local placessuch as the Melbourne night market and local pubs. He also likes to support other local artists by attending gigsand following them on YouTube.We want to not only interview him, but we would like to interview who he works with and the owner of Club Voltaire toget a grasp on the live music scene. Who he works with also has a lot to do with Steven and we can get a differentperspective on the singer rather than everything coming from him.Is it realistic that you can get them?Yes. We have already met our subject and he is 100% ready to participate in our project.What might be the challenges that you need to overcome to make yourepisode?We need to make sure that we are not telling the story and it completely comes from our subjects point of view byfilming over the shoulder and taking a lot of point of view shots. We dont want to ask him scripted questions (thisis one of the main things we want to avoid). We will also need to abide by the ethics of journalism -- defamation,privacy and private property. We are developing careful ways to avoid these problems such as contracts. We willalso advise Steven of what video material we are using before publication, so we dont misrepresent him.
Putting the episode together: Planof gigs and functions- Primary location: Club Voltaire in North MelbourneWe plan to develop a map and highlight all the locationsSteven takes us to.Other locations: His personal Studio, other places in Melbourne that inspire himand public locations when busking
Putting the episode together: Whatkind of impact will it have? How will we tellthe story?We will be telling our story in a series of still images, voice-overs and film. The impact that this series will have on ouraudience is that we all want to know what somebodys passion means to them. We all have our own perception ofmusic. What does singing mean to Steven? How does he feel when he performs? In what ways does he connectwith Melbourne and the people in it? And does he have a personal connection with this city? We want toemphasize that live music plays such a massive part in Melbournes culture and history. Not only that but musicimpacts peoples lives everyday and we should tell Stevens story because he produces music that influencespeople.We want to be talked through his struggles as a musician, how his passion has escalated, where does he perform andwho are the influential figures in his life? What helps him to strive for his ambitions and why should he matter toothers?We want a walk through his life, his beliefs and what he finds important. Our subject is the narrator; we want him to tellthe story.We want to start with Club Voltaire in North Melbourne where we first met Steven. We are going to gather statistics ofthe amount of local artists in Melbourne and let Steven explain why live music is so important and why it matters.We want to portray his outlook on everything, with him still in the shot. We do not want any of us in the shot whileinterviewing Steven as we are trying to so vividly convey his point to view to the audience. How he seesMelbourne and what obstacles he had to overcome in order to become the person he is today. There will rarely bevoice over narration from us, this is what we want to avoid. We think that it will disrupt the narrative conventionsand make it more like we are controlling the angle of the piece. We want to capture the angle without influencingit.We will be using some still images of him singing at different events with his own voice narrating, some short videos ofhim performing, although majority of the footage will be of him taking us through the parts of Melbourne that hebelieves to be significant to himself and his story.
Putting the episode together:Structure of the film[Part 1: In the first few minutes we will explore Melbournes Music scene and look at ClubVoltaire and explore what its like to perform here.]→ Steven introduces himself and explains what he does at this venue. He talks about whyhe performs there (does he know people who work there/own it? Why perform at such a smallplace?).And more importantly why is music so important in Melbourne overall?*Visually we will switch between scenes of him sitting there talking to the camera, to videos of himperforming there, and videos of him doing other things there (interacting with the owner/audienceafter or before his performance, maybe having a drink and a laugh or just being natural). This willnot interrupt him talking about the place, we will constantly have him talking through voice over.[Part 2 – Stevens life as a musician]→ Steven starts to talk about his personal life in this segment. At this point he can talk about hislife, his inspiration, what other things he does in his free time – We shall find out as much about himas possible! This is where we can get shots of him busking, shots of crowds all around him listening,possibly shots of him walking down the street holding his equipment or setting it up. We have made aplan of the possible locations, where he will take the audience.