Personal brand plan


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Personal brand plan

  1. 1. Personal Brand Plan Kathleen Napier Section 2C
  2. 2. Goal <ul><li>To build an authentic personal brand that highlights my interest in sustainable and social responsibility. </li></ul><ul><li>To effectively communicate and share interesting and innovative ideas about sustainable and social responsibility. </li></ul><ul><li>To network with like minded professionals, marketing myself to the non-profit sector. </li></ul>
  3. 3. Objectives <ul><li>To increase my online presence by posting blogs and tweeting. </li></ul><ul><li>To network with 3 like minded professionals by the end of the semester. </li></ul><ul><li>To create increased online awareness as measured by blog hits and twitter followers. </li></ul>
  4. 4. Situation Analysis <ul><li>Threat </li></ul><ul><li>Focusing on sustainable and social responsibility may limit future career opportunities. </li></ul><ul><li>Marketing myself to the non-profit sector, may limit future career opportunities in other sectors. </li></ul><ul><li>Opportunity </li></ul><ul><li>Immerse myself in social media and learn how to use these tools effectively. </li></ul><ul><li>Share my thoughts with like minded professionals, start a dialogue and network. </li></ul><ul><li>Bring awareness/education about interesting and innovative ideas to people. </li></ul><ul><li>Weaknesses </li></ul><ul><li>I am relatively new in the world of social media and may not use these tools to the fullest potential. </li></ul><ul><li>It will take some time and a trial by error approach to understand how to use these tools most effectively. </li></ul><ul><li>Strengths </li></ul><ul><li>I am an effective communicator. </li></ul><ul><li>I read a variety of media from around the world, and in various genres. </li></ul><ul><li>I have strong researching skills. </li></ul><ul><li>I am passionate about education, world issues and social responsibility. </li></ul>
  5. 5. Positioning Statement <ul><li>I will use my inquisitive nature to share innovative ideas about sustainable and social responsibility. </li></ul>
  6. 6. Key Messages <ul><li>I am an effective communicator with an inquisitive nature. </li></ul><ul><li>I have an interest in global, sustainable and social issues. </li></ul><ul><li>Raise important issues to make people think about their contributions in the world. </li></ul><ul><li>A variety of resources from all genres are used to examine the issues. </li></ul>
  7. 7. Channels <ul><li>Blogspot </li></ul><ul><li>Digg </li></ul><ul><li>Facebook </li></ul><ul><li>Ning </li></ul><ul><li>RSS </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul>
  8. 8. Strategy <ul><li>To build and maintain a strong online presence. </li></ul><ul><li>To develop an authentic brand. </li></ul><ul><li>Network with like minded professionals. </li></ul>
  9. 9. Tactics <ul><li>To build and maintain a strong online presence by… </li></ul><ul><ul><li>Posting blogs </li></ul></ul><ul><ul><li>Tweeting </li></ul></ul><ul><ul><li>Adding Twitter handle and blog address to email signature </li></ul></ul><ul><ul><li>Having consistent online profiles (ie same picture, bio) </li></ul></ul><ul><li>To develop an authentic brand by… </li></ul><ul><ul><li>Having consistent messaging throughout blog posts and twitter updates. </li></ul></ul><ul><ul><li>Follow like minded people/ organizations on Twitter </li></ul></ul><ul><li>Network with like minded professionals by... </li></ul><ul><ul><li>Volunteering with non-profit organizations </li></ul></ul><ul><ul><li>Connecting with like minded professionals on Twitter </li></ul></ul><ul><ul><li>Commenting on like minded professionals’ blogs </li></ul></ul>
  10. 10. Critical Path Ongoing Keep an open dialogue with audience March 31, 2010 Volunteer with non-profit organization Ongoing Answer comments posted on my blog Ongoing Post comments on professional blogs Ongoing Update Twitter 10 posts by April 30, 2010 Update blog Tentative Date Tasks
  11. 11. Contact Me <ul><li>Email: [email_address] </li></ul><ul><li>Blog: http://a- / </li></ul><ul><li>Twitter: http:// </li></ul><ul><li>Ning: </li></ul>