SoLoMo: SOcial LOcal MObile April 2013
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SoLoMo: SOcial LOcal MObile April 2013

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An overview or location-based social media for the small business owner and why it's important

An overview or location-based social media for the small business owner and why it's important

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SoLoMo: SOcial LOcal MObile April 2013 SoLoMo: SOcial LOcal MObile April 2013 Presentation Transcript

  • Tweet this!Were talking #socialmediawith @KathleenHeuer and the@NorwinChamber today!#smseminar #15642Thursday, April 18, 13
  • What is “SoLoMo”and Why Should I Care?Kathleen HeuerSocial Media ConsultingThursday, April 18, 13
  • Kathleen’sSocial Media(and life)PhilosophyThursday, April 18, 13
  • Remember theGolden Rule.Thursday, April 18, 13
  • If you wouldn’t tattoo iton your forehead…DON’T post it online!Thursday, April 18, 13
  • There is a humanbehind every avatar.RESPECT.Thursday, April 18, 13
  • Be honest.Be transparent.Be human.Be REAL.Thursday, April 18, 13
  • Be your best self online.Thursday, April 18, 13
  • SoLoMoSocial + Local + MobileThursday, April 18, 13
  • A show of hands…Thursday, April 18, 13
  • Why use SoLoMo?• Identify and reward your frequentcustomers• FREE advertising and promotionfrom someone that other users trustThursday, April 18, 13
  • Who’s using SoLoMo?Thursday, April 18, 13
  • http://livehoods.org/maps/pittsburghThursday, April 18, 13
  • Social media for business:a birds-eye view1. Your website should be your “home base.”2. Your goal should be to build your email list.3. Social media should be your “outposts.”Thursday, April 18, 13
  • Your website should beyour “home base.”Your goal should beto build your email list.Social mediashould beyour “outposts.”Thursday, April 18, 13
  • Why on earthwould anyone want to“check in?”Thursday, April 18, 13
  • Gamification: It’s fun!Thursday, April 18, 13
  • Self-identificationReputation:Who do others say I am?Status/affirmation:Who do I say I am?Group identification:Who do I say I’m with?http://gamification-research.org/wp-content/uploads/2011/04/03-Antin-Churchill.pdfThursday, April 18, 13
  • That’s nice.But whyshould I carewhat this guyis doingwith hiscell phone?Thursday, April 18, 13
  • Because he’stalking aboutYOU.Thursday, April 18, 13
  • ...and everythinghe’s saying isPUBLICandSEARCHABLE.Thursday, April 18, 13
  • On the plus side, it’sFREE market research.Thursday, April 18, 13
  • Claim your business pages!It’s aFREE BILLBOARD.Thursday, April 18, 13
  • Ifyou’re lucky,there may beAMAZINGcustomertestimonials.Thursday, April 18, 13
  • To better understandyour mobile customers,try doingEVERYTHINGon a mobile devicefor one week!Thursday, April 18, 13
  • SoLoMo at your fingertipsTwitterGoogle+Home screenThursday, April 18, 13
  • Searching on FoursquareThursday, April 18, 13
  • Searching on TripAdvisorThursday, April 18, 13
  • Checking in on FoursquareThursday, April 18, 13
  • Checking in on FacebookThursday, April 18, 13
  • Checking in onYelpThursday, April 18, 13
  • Checking in on FoodspottingThursday, April 18, 13
  • Checking in on InstagramInstagram uses Foursquare’s location dataThursday, April 18, 13
  • Check-In SpecialsThursday, April 18, 13
  • Add a businessfrom your mobile deviceThursday, April 18, 13
  • Add Google+ first.• #1 search engine• Better search engine• Higher visibility in Google search rankings• Google authorship: verifies your content across the webSearchers trust verified sources• http://www.google.com/+/learnmore/local/Thursday, April 18, 13
  • Getting started with Google+http://www.google.com/intl/en/+/business/Thursday, April 18, 13
  • Thursday, April 18, 13
  • Thursday, April 18, 13
  • Getting started on Foursquarehttp://business.foursquare.comThursday, April 18, 13
  • Getting started withYelphttp://biz.yelp.com/supportThursday, April 18, 13
  • What to do whenthings go southThursday, April 18, 13
  • • “I hear you and I empathize.”• “I’m sorry.” (Take it offline if possible.)• “How can I make it better?”• Tag the user, if possible.• A great resource:http://biz.yelp.com/support/responding_to_reviewsRespond promptlyto online complaintsThursday, April 18, 13
  • Do not• delete unfavorable comments & reviews• get defensive• argue with the reviewer• offer specials as a “bribe”for favorable reviewsYour online reputationdepends on it!Thursday, April 18, 13
  • People will happilydo businesswith those theyKnowLikeTrustThursday, April 18, 13
  • Your social media posts should help peopleknow, likeand trust you.Thursday, April 18, 13
  • Videos to watch• Yelp : How to respond to reviewshttp://youtu.be/RJ_DJGDIIMM• One Day…Google Glasshttp://youtu.be/9c6W4CCU9M4Thursday, April 18, 13
  • Where to look• http://google.com• http://bing.com• http://plus.google.com• http://tripadvisor.com• http://facebook.com• http://twitter.com• http://yelp.com• http://foursquare.comThursday, April 18, 13
  • Where should I start?• Start where you are!• Choose one networkat a time.• Add networks as youmaster them.• Claim your location orplace page(Facebook, Google,Foursquare,Yelp)• Establish full, completeprofiles on all relevantsocial networks• Pictures are still worth1,000 words• Videos may be wortheven more!• Don’t get overwhelmed.Thursday, April 18, 13
  • Profile Checklist• Cover photo (check cheatsheet)• Profile photo (square)• Full & complete contact information• Where possible, link to your website& other social media profiles• Regular, consistent, engaging postsif applicable (Facebook, Google+)Thursday, April 18, 13
  • Kathleen HeuerMarketing. Music. Education.kathleenheuer.com@kathleenheuerJoin these groups to keep the discussion going!Facebook http://bit.ly/NorwinSocialMediaFBLinkedIn http://bit.ly/NorwinSocialMediaLIThursday, April 18, 13