Webinar: Your Store on Social …
Webinar: Your Store on Social
More Leads Through Social Media Integration
Before they visit your store, Internet savvy car shoppers spend up to 11 hours online researching you. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory. Next to the Internet, a referral from friends and family is the single most-influential source leading to your store. When word-of-mouth is the way customers buy, Social Media is word-of-mouth digitized. Social Media is where buying decisions happen.
To get Social leads in your store, you need a Social strategy. Engaging your staff in the Social Media process increases your chances of success ten-fold. Sales close when a prospect is ‘warm’ or ‘hot’ due to social relationship development.
Have you made a Social Media marketing plan that integrates into your daily operation? Where does your staff fit into that strategy? Communication between your fans and your store is vital. Internal communication is key.
During this webinar you’ll learn specific Social Media strategies you’ll take back to your store and use immediately:
1. How to build your fan base quickly to generate leads
2. 2-step Social marketing process that engages fans with relevant content.
3. Simple techniques to manage Social Media effectively
4. Why getting buy in and engagement from your staff is vital to your success
5. Why a “Launch it and Leave” mentality will harm your reputation forever
Dealers have an opportunity to create a bond with their customers that’s never been available before. To manage Social Media means to embrace a very lucrative tool, a tool that drives business to your store.
Join 30-year car business veteran & Social Media expert Kathi Kruse from Kruse Control Inc. as she shares Social integration secrets that attract eager, qualified leads to your dealership.