More Facebook Fans = More Cars Sold (DD11)
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More Facebook Fans = More Cars Sold (DD11)

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Facebook is the fastest growing marketplace in your community. 700 million current and future car buyers share their ‘Likes’ with each other every day. When the goal for your store is to be ...

Facebook is the fastest growing marketplace in your community. 700 million current and future car buyers share their ‘Likes’ with each other every day. When the goal for your store is to be “liked” by hundreds or even thousands of enthusiastic fans, 30-year car business veteran & Social Media expert Kathi Kruse shows you how to get them. She shares proven ways to get engaged and motivated fans on your Facebook page. Recent changes by Facebook make quality content the primary way to obtain fans. Join Kathi as she shows you 7 ways to attract and engage your customer, generate leads and sell more cars.

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  • I’ve spent my life in the car business....
  • Pre-recession: fun - Post-recession: Social Media When I sold cars...
  • Internet has changed everything. Technology shift. Car buyers trustworthy info “ Spectacular” = Blah, blah and blah
  • Customers are looking for good dealers. Give quality info, engage them – want to KNOW you - they buy.
  • How we succeed at selling cars, making gross, today. Welcome with Facebook page = Upping them.
  • Most influential source for shopping= Internet 2 nd most: Word-of-Mouth. Social Media is word-of-mouth.
  • Speedy delivery of referring buyers. Social is buzz, people talk
  • Changes were driven first as a generational reaction to traditional marketing
  • Where Baby Boomers rejected conformity, GenY rejects pretense. Their BS-detectors are highly-sensitive and calibrated with Social feedback.
  • Tried & true selling methods that worked as recently as 2 years ago.... We have to step up our game Build a community of savvy shoppers want to buy from us, tell their friends&family.
  • Interconnectivity. WE better deliver ALL that our marketing materials promise Claims of biggest and best mean nothing when.... Alignment: buyer & seller – shared values & perspectives
  • Meet customer where they are. Build relationships, establish trust and convert leads to sales.
  • Virtual storefront
  • Like the page, gain access to exclusive discounts and contests. Lead generation form.
  • Ask audience: where are you marketing now?
  • Reward them Exclusive specials, discounts only available to FB Fans. Call-to-Action
  • Content Rules.
  • Content.
  • Content.
  • Content.
  • Content.
  • Content.
  • Content.

More Facebook Fans = More Cars Sold (DD11) Presentation Transcript

  • 1. 7 Ways to Attract Visitors, Build Genuine Fans and Generate Leads.
  • 2. Changes
  • 3. “ I don’t like talking to a screen. I like face-to-face.”
  • 4. SHIFT HAPPENS.
  • 5. Targeted marketing. Relationship building.
  • 6.  
  • 7.  
  • 8. Social Media is Word-of-Mouth ....Digitized
  • 9. What’s Driving These Changes?
  • 10.  
  • 11. Consequently....
  • 12. Interconnectivity
  • 13. Today’s customer doesn’t just buy what you sell...they buy WHO YOU ARE.
  • 14. Relationship =Trust =Sales The Social Customer:
  • 15. The Social Dealership 7 Steps to Build Facebook Fans
  • 16. #1 Greet Them Right
  • 17.  
  • 18.  
  • 19.  
  • 20. #2 “ Fan Gate” Capture Contact Info
  • 21.  
  • 22.  
  • 23. #3 Lean on Your Already- Established Presence
  • 24.
    • Customer Database
    • Email Marketing
    • Traditional Advertising
      • TV, Radio, Print, Billboards
    • Newsletters
    • Website
    • Causes
  • 25. #4 Benefits, Benefits, Benefits
  • 26.  
  • 27.  
  • 28.  
  • 29. #5 Be Relevant, Keep Content Fresh. Content Rules.
  • 30.  
  • 31.  
  • 32. Engage Relevant. Recent. Local.
  • 33. What Not to Do:
  • 34.  
  • 35. Genius
  • 36. Engagement.
  • 37. Listen.
  • 38. #6 Cheap, Effective Facebook Ads
  • 39.  
  • 40. #7 Leverage Your “ Brand Advocates”
  • 41. Key to Success? Buy In
  • 42.
    • Train Front-Line Personnel
    • Signage
    • Motivate
    • Recognize
    • Reward
    Grassroots Participation:
  • 43. Recap:
    • Greet Them Right
    • Capture Contact Info
    • Lean on Your Already-Established Presence
    • Benefits, Benefits, Benefits
    • Content Rules (Engagement)
    • Cheap, Effective Facebook Ads
    • Leverage your “Brand Advocates”
    • and....Bonus #8
  • 44. #8 Try It Experience Social Media
  • 45. Kathi Kruse Social Media Coaching & Training kathi@krusecontrolinc.com 714.251.6440 Facebook: kathikruse Twitter: @kathikruse LinkedIn: krusecontrol Thank You!