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Intro to Social Media for Auto Dealership Business Managers May 2011
 

Intro to Social Media for Auto Dealership Business Managers May 2011

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Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.

Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.

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    Intro to Social Media for Auto Dealership Business Managers May 2011 Intro to Social Media for Auto Dealership Business Managers May 2011 Presentation Transcript

    • ADOMA
      Intro to social media for business managers
      Presented by:
      Kathi Kruse
      Kruse Control Inc.
    • TONIGHT:
      • What is Social Media?
      • Why Should I Be Interested?
      • What Platforms Work for Me?
      • How Do I Get Started Social Media?
    • Components of Social Media Marketing:
      • Social Media
      • Pay Per Click Advertising
      • Search Engine Optimization
      • Blogs
      • Consumer Review Sites
      • Mobile Apps
    • Pay Per Click Advertising
      A direct form of attracting high-quality sales leads.
    • Search Engine Optimization
      Strategies and tactics to improve web pages so they gain a higher ranking in the search engines.
    • Dealership Blog
      • Online “journal” that creates & maintains valuable customer connections.
      • Boosts SEO.
    • Consumer Review Sites
      Social Networks where users post reviews of their experience with dealerships.
    • Location-Based Mobile Apps
      Social Networks where customers “check in” to your store, earn points & redeem coupons.
    • What is Social Media?
    • “96% of Internet Users under 30 are on a Social Network.”
      eMarketer
    • FACT:
      Ford spends 25% of their marketing budget on Social Media.
    • The “Explorer Live” Launch on Facebook was the 2nd highest traffic day EVER on Ford.com
    • Audi Facebook: Over 3 Million Fans
    • SHIFT HAPPENS.
    • OK.
      So What?
    • Social Networking
      Building relationships online to enhance your career and support your position as a Business Manager.
    • Technology has fueled our reach.
      INTERCONNECTIVITY
    • We are moving into an era of
      TRANSPARENCY
    • What platforms work best for me?
    • Ok, sure. But how does Social Media improve my career?
    • Social Media is one big relationship fueled by conversation.
    • Leverage Social Media relationships to improve your career & your office.
    • Do What You’ve Always Done:
      Use Technology to make your job easier.
    • 8 Reasons Why You Should Be Using LinkedIn
    • #1: Reconnect with former
      co-workers & business associates.
    • #2: Hire your next great employee
    • #3: In between jobs?
      Your Network is your Headhunter.
    • #4: Manage your Personal
      (Professional) Search Results.
    • #5: Research the competition:
      Best Practices.
    • #6: Obtain background information.
    • #7: Share your expertise
      with LinkedIn Answers.
    • #8: Build stronger relationships.
    • How do I get started?
    • Building Your
      100% LinkedIn Profile
      Photo
      Executive Summary
      Skill Set
      Education
      3 Recent Positions
      3 Recommendations
    • LinkedIn New Users Guide
      http://learn.linkedin.com/new-users
    • Add Connections:
    • Join LinkedIn Groups:
    • ADOMA on LinkedIn:
      http://www.linkedin.com/in/adoma
    • Use Technology to make your job easier.
    • Your Social Media Policy Handout
    • Questions?
      Kathi Kruse
      kathi@krusecontrolinc.com
      714.251.6440
      Facebook: kathikruse
      Twitter: @kathikruse
      LinkedIn: krusecontrol
      http://www.slideshare.net/kathikruse