Intro to Social Media for Auto Dealership Business Managers May 2011
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Intro to Social Media for Auto Dealership Business Managers May 2011

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Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.

Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.

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Intro to Social Media for Auto Dealership Business Managers May 2011 Presentation Transcript

  • 1. ADOMA
    Intro to social media for business managers
    Presented by:
    Kathi Kruse
    Kruse Control Inc.
  • 2. TONIGHT:
    • What is Social Media?
    • 3. Why Should I Be Interested?
    • 4. What Platforms Work for Me?
    • 5. How Do I Get Started Social Media?
  • Components of Social Media Marketing:
    • Social Media
    • 6. Pay Per Click Advertising
    • 7. Search Engine Optimization
    • 8. Blogs
    • 9. Consumer Review Sites
    • 10. Mobile Apps
  • Pay Per Click Advertising
    A direct form of attracting high-quality sales leads.
  • 11. Search Engine Optimization
    Strategies and tactics to improve web pages so they gain a higher ranking in the search engines.
  • 12. Dealership Blog
    • Online “journal” that creates & maintains valuable customer connections.
    • 13. Boosts SEO.
  • Consumer Review Sites
    Social Networks where users post reviews of their experience with dealerships.
  • 14. Location-Based Mobile Apps
    Social Networks where customers “check in” to your store, earn points & redeem coupons.
  • 15. What is Social Media?
  • 16. “96% of Internet Users under 30 are on a Social Network.”
    eMarketer
  • 17. FACT:
    Ford spends 25% of their marketing budget on Social Media.
  • 18. The “Explorer Live” Launch on Facebook was the 2nd highest traffic day EVER on Ford.com
  • 19. Audi Facebook: Over 3 Million Fans
  • 20. SHIFT HAPPENS.
  • 21. OK.
    So What?
  • 22. Social Networking
    Building relationships online to enhance your career and support your position as a Business Manager.
  • 23. Technology has fueled our reach.
    INTERCONNECTIVITY
  • 24. We are moving into an era of
    TRANSPARENCY
  • 25. What platforms work best for me?
  • 26.
  • 27.
  • 28.
  • 29. Ok, sure. But how does Social Media improve my career?
  • 30.
  • 31. Social Media is one big relationship fueled by conversation.
  • 32. Leverage Social Media relationships to improve your career & your office.
  • 33. Do What You’ve Always Done:
    Use Technology to make your job easier.
  • 34. 8 Reasons Why You Should Be Using LinkedIn
  • 35. #1: Reconnect with former
    co-workers & business associates.
  • 36. #2: Hire your next great employee
  • 37. #3: In between jobs?
    Your Network is your Headhunter.
  • 38. #4: Manage your Personal
    (Professional) Search Results.
  • 39. #5: Research the competition:
    Best Practices.
  • 40. #6: Obtain background information.
  • 41. #7: Share your expertise
    with LinkedIn Answers.
  • 42. #8: Build stronger relationships.
  • 43. How do I get started?
  • 44. Building Your
    100% LinkedIn Profile
    Photo
    Executive Summary
    Skill Set
    Education
    3 Recent Positions
    3 Recommendations
  • 45. LinkedIn New Users Guide
    http://learn.linkedin.com/new-users
  • 46. Add Connections:
  • 47. Join LinkedIn Groups:
  • 48. ADOMA on LinkedIn:
    http://www.linkedin.com/in/adoma
  • 49. Use Technology to make your job easier.
  • 50. Your Social Media Policy Handout
  • 51. Questions?
    Kathi Kruse
    kathi@krusecontrolinc.com
    714.251.6440
    Facebook: kathikruse
    Twitter: @kathikruse
    LinkedIn: krusecontrol
    http://www.slideshare.net/kathikruse