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Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
Intro to Social Media for Auto Dealership Business Managers May 2011
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Intro to Social Media for Auto Dealership Business Managers May 2011

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Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.

Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.

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  • 1. ADOMA<br />Intro to social media for business managers<br />Presented by:<br />Kathi Kruse<br />Kruse Control Inc.<br />
  • 2. TONIGHT:<br /><ul><li>What is Social Media?
  • 3. Why Should I Be Interested?
  • 4. What Platforms Work for Me?
  • 5. How Do I Get Started Social Media?</li></li></ul><li>Components of Social Media Marketing:<br /><ul><li>Social Media
  • 6. Pay Per Click Advertising
  • 7. Search Engine Optimization
  • 8. Blogs
  • 9. Consumer Review Sites
  • 10. Mobile Apps</li></li></ul><li>Pay Per Click Advertising<br />A direct form of attracting high-quality sales leads.<br />
  • 11. Search Engine Optimization<br />Strategies and tactics to improve web pages so they gain a higher ranking in the search engines.<br />
  • 12. Dealership Blog<br /><ul><li>Online “journal” that creates & maintains valuable customer connections.
  • 13. Boosts SEO.</li></li></ul><li>Consumer Review Sites<br />Social Networks where users post reviews of their experience with dealerships.<br />
  • 14. Location-Based Mobile Apps<br />Social Networks where customers “check in” to your store, earn points & redeem coupons.<br />
  • 15. What is Social Media?<br />
  • 16. “96% of Internet Users under 30 are on a Social Network.”<br />eMarketer<br />
  • 17. FACT:<br />Ford spends 25% of their marketing budget on Social Media.<br />
  • 18. The “Explorer Live” Launch on Facebook was the 2nd highest traffic day EVER on Ford.com<br />
  • 19. Audi Facebook: Over 3 Million Fans <br />
  • 20. SHIFT HAPPENS.<br />
  • 21. OK.<br />So What?<br />
  • 22. Social Networking<br />Building relationships online to enhance your career and support your position as a Business Manager.<br />
  • 23. Technology has fueled our reach.<br />INTERCONNECTIVITY<br />
  • 24. We are moving into an era of <br />TRANSPARENCY<br />
  • 25. What platforms work best for me?<br />
  • 26.
  • 27.
  • 28.
  • 29. Ok, sure. But how does Social Media improve my career?<br />
  • 30.
  • 31. Social Media is one big relationship fueled by conversation.<br />
  • 32. Leverage Social Media relationships to improve your career & your office.<br />
  • 33. Do What You’ve Always Done:<br />Use Technology to make your job easier.<br />
  • 34. 8 Reasons Why You Should Be Using LinkedIn<br />
  • 35. #1: Reconnect with former <br /> co-workers & business associates.<br />
  • 36. #2: Hire your next great employee<br />
  • 37. #3: In between jobs?<br /> Your Network is your Headhunter.<br />
  • 38. #4: Manage your Personal <br />(Professional) Search Results.<br />
  • 39. #5: Research the competition:<br /> Best Practices. <br />
  • 40. #6: Obtain background information.<br />
  • 41. #7: Share your expertise <br /> with LinkedIn Answers.<br />
  • 42. #8: Build stronger relationships.<br />
  • 43. How do I get started?<br />
  • 44. Building Your <br />100% LinkedIn Profile<br /> Photo<br /> Executive Summary<br /> Skill Set<br /> Education<br /> 3 Recent Positions<br /> 3 Recommendations<br />
  • 45. LinkedIn New Users Guide<br />http://learn.linkedin.com/new-users<br />
  • 46. Add Connections:<br />
  • 47. Join LinkedIn Groups:<br />
  • 48. ADOMA on LinkedIn:<br />http://www.linkedin.com/in/adoma<br />
  • 49. Use Technology to make your job easier.<br />
  • 50. Your Social Media Policy Handout<br />
  • 51. Questions?<br />Kathi Kruse<br />kathi@krusecontrolinc.com <br />714.251.6440<br />Facebook: kathikruse<br />Twitter: @kathikruse<br />LinkedIn: krusecontrol<br />http://www.slideshare.net/kathikruse<br />

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