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ADOMA<br />Intro to social media for business managers<br />Presented by:<br />Kathi Kruse<br />Kruse Control Inc.<br />
TONIGHT:<br /><ul><li>What is Social Media?
Why Should I Be Interested?
What Platforms Work for Me?
How Do I Get Started Social Media?</li></li></ul><li>Components of Social Media Marketing:<br /><ul><li>Social Media
Pay Per Click Advertising
Search Engine Optimization
Blogs
Consumer Review Sites
Mobile Apps</li></li></ul><li>Pay Per Click Advertising<br />A direct form of attracting high-quality sales leads.<br />
Search Engine Optimization<br />Strategies and tactics to improve web pages so they gain a higher ranking in the search en...
Dealership Blog<br /><ul><li>Online “journal” that creates & maintains valuable customer connections.
Boosts SEO.</li></li></ul><li>Consumer Review Sites<br />Social Networks where users post reviews of their experience with...
Location-Based Mobile Apps<br />Social Networks where customers “check in” to your store, earn points & redeem coupons.<br />
What is Social Media?<br />
“96% of Internet Users under 30 are on a Social Network.”<br />eMarketer<br />
FACT:<br />Ford spends 25% of their marketing budget on Social Media.<br />
The “Explorer Live” Launch on Facebook was the 2nd highest traffic day EVER on Ford.com<br />
Audi Facebook: Over 3 Million Fans  <br />
SHIFT HAPPENS.<br />
OK.<br />So What?<br />
Social Networking<br />Building relationships online to enhance your career and support your position as a Business Manage...
Technology has fueled our reach.<br />INTERCONNECTIVITY<br />
We are moving into an era of <br />TRANSPARENCY<br />
What platforms work best  for me?<br />
Ok, sure. But how does Social Media improve my career?<br />
Social Media is one big relationship fueled by conversation.<br />
Leverage Social Media relationships to improve your career & your office.<br />
Do What You’ve Always Done:<br />Use Technology to make your job easier.<br />
8 Reasons Why You Should Be Using LinkedIn<br />
#1: Reconnect with former <br />      co-workers & business associates.<br />
#2: Hire your next great employee<br />
#3: In between jobs?<br />     Your Network is your Headhunter.<br />
#4: Manage your Personal <br />(Professional) Search Results.<br />
#5: Research the competition:<br />      Best Practices. <br />
#6: Obtain background information.<br />
#7: Share your expertise <br />      with LinkedIn Answers.<br />
#8: Build stronger relationships.<br />
How do I get started?<br />
Building Your <br />100% LinkedIn Profile<br /> Photo<br /> Executive Summary<br /> Skill Set<br /> Education<br /> 3 Rece...
LinkedIn New Users Guide<br />http://learn.linkedin.com/new-users<br />
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Intro to Social Media for Auto Dealership Business Managers May 2011

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Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.

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Transcript of "Intro to Social Media for Auto Dealership Business Managers May 2011"

  1. 1. ADOMA<br />Intro to social media for business managers<br />Presented by:<br />Kathi Kruse<br />Kruse Control Inc.<br />
  2. 2. TONIGHT:<br /><ul><li>What is Social Media?
  3. 3. Why Should I Be Interested?
  4. 4. What Platforms Work for Me?
  5. 5. How Do I Get Started Social Media?</li></li></ul><li>Components of Social Media Marketing:<br /><ul><li>Social Media
  6. 6. Pay Per Click Advertising
  7. 7. Search Engine Optimization
  8. 8. Blogs
  9. 9. Consumer Review Sites
  10. 10. Mobile Apps</li></li></ul><li>Pay Per Click Advertising<br />A direct form of attracting high-quality sales leads.<br />
  11. 11. Search Engine Optimization<br />Strategies and tactics to improve web pages so they gain a higher ranking in the search engines.<br />
  12. 12. Dealership Blog<br /><ul><li>Online “journal” that creates & maintains valuable customer connections.
  13. 13. Boosts SEO.</li></li></ul><li>Consumer Review Sites<br />Social Networks where users post reviews of their experience with dealerships.<br />
  14. 14. Location-Based Mobile Apps<br />Social Networks where customers “check in” to your store, earn points & redeem coupons.<br />
  15. 15. What is Social Media?<br />
  16. 16. “96% of Internet Users under 30 are on a Social Network.”<br />eMarketer<br />
  17. 17. FACT:<br />Ford spends 25% of their marketing budget on Social Media.<br />
  18. 18. The “Explorer Live” Launch on Facebook was the 2nd highest traffic day EVER on Ford.com<br />
  19. 19. Audi Facebook: Over 3 Million Fans <br />
  20. 20. SHIFT HAPPENS.<br />
  21. 21. OK.<br />So What?<br />
  22. 22. Social Networking<br />Building relationships online to enhance your career and support your position as a Business Manager.<br />
  23. 23. Technology has fueled our reach.<br />INTERCONNECTIVITY<br />
  24. 24. We are moving into an era of <br />TRANSPARENCY<br />
  25. 25. What platforms work best for me?<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29. Ok, sure. But how does Social Media improve my career?<br />
  30. 30.
  31. 31. Social Media is one big relationship fueled by conversation.<br />
  32. 32. Leverage Social Media relationships to improve your career & your office.<br />
  33. 33. Do What You’ve Always Done:<br />Use Technology to make your job easier.<br />
  34. 34. 8 Reasons Why You Should Be Using LinkedIn<br />
  35. 35. #1: Reconnect with former <br /> co-workers & business associates.<br />
  36. 36. #2: Hire your next great employee<br />
  37. 37. #3: In between jobs?<br /> Your Network is your Headhunter.<br />
  38. 38. #4: Manage your Personal <br />(Professional) Search Results.<br />
  39. 39. #5: Research the competition:<br /> Best Practices. <br />
  40. 40. #6: Obtain background information.<br />
  41. 41. #7: Share your expertise <br /> with LinkedIn Answers.<br />
  42. 42. #8: Build stronger relationships.<br />
  43. 43. How do I get started?<br />
  44. 44. Building Your <br />100% LinkedIn Profile<br /> Photo<br /> Executive Summary<br /> Skill Set<br /> Education<br /> 3 Recent Positions<br /> 3 Recommendations<br />
  45. 45. LinkedIn New Users Guide<br />http://learn.linkedin.com/new-users<br />
  46. 46. Add Connections:<br />
  47. 47. Join LinkedIn Groups:<br />
  48. 48. ADOMA on LinkedIn:<br />http://www.linkedin.com/in/adoma<br />
  49. 49. Use Technology to make your job easier.<br />
  50. 50. Your Social Media Policy Handout<br />
  51. 51. Questions?<br />Kathi Kruse<br />kathi@krusecontrolinc.com <br />714.251.6440<br />Facebook: kathikruse<br />Twitter: @kathikruse<br />LinkedIn: krusecontrol<br />http://www.slideshare.net/kathikruse<br />
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