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Online Video & Social Media Facts


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After 5 Media Services Press Kit

After 5 Media Services Press Kit

Published in: Business, Technology

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  • 2. 30.1 million UK adults(60% of the population) accessed the Internet every day in 2010. ―Office for National Statistics (ONS)
  • 3. 31 million UK adults (62% of the population) bought or ordered goods or services onlinewithin the past 12 months. ―Office for National Statistics (ONS)
  • 4. 17.4 million UK adults watched television or listened to radiovia the Internet in 2010. ―Office for National Statistics (ONS)
  • 5. The Internet is worth £100 billion a year to the UK economy and accounts for 7.2% of the UK’s GDP. ―BBC News, October 27, 2010
  • 6. Findings from the annual“State of Media Democracy”global survey report published October 7, 2010... ― Deloitte Touche Tohmatsu Limited
  • 7. ...Globally, consumers rated Internet use as their third favourite e-media pastime behind TV and music... ―Deloitte Touche Tohmatsu Limited
  • 8. ...the Internet is challenging TVfor consumers’ time & attention... ―Deloitte Touche Tohmatsu Limited
  • 9. ...Mobile devices with advanced features are proliferating, and uses are expanding to include online search, social media, product & service purchases, entertainment, and global positioning. ―Deloitte Touche Tohmatsu Limited
  • 10. WHY VIDEO?
  • 11. Findings from the annual“State of Media Democracy”global survey report published October 7, 2010... ― Deloitte Touche Tohmatsu Limited
  • 12. ...TV continues to be the top media platform around the world, but most surveyed consumers say their computer has become more of anentertainment device than their television. ― Deloitte Touche Tohmatsu Limited
  • 13. Web sites with video are 53%more likely to appear on the first page of search engine results. ―Forrester Research
  • 14. YouTube is the second largest search engine (with 113 Munique visitors monthly), second only to its owner Google. ―comScore
  • 15. UK viewers watched more than6 billion online content videos & 527 million online video ads in November 2010. ―comScore
  • 16. Video has no borders... ...and goes everywhere.
  • 18. Growth of Facebook in 2010 Source:
  • 19. If Facebook was a country,its almost 600 million memberswould make it the third largest country in the world.
  • 20. United Kingdom World’s 3rd Largest Facebook Population in 2010 One-third of all Britons Source: have Facebook accounts
  • 21. Global Facebook Population Age Distribution in 2010 Source: 18- to 34-year-olds make up almost 60%
  • 22. Facebook Second Largest Source of Traffic to Online Videos at Media Sites Q3 & Q4 2010 Source: TubeMogul “Online Video and the Media Industry (Q4)”, February 18, 2011
  • 23. Facebook pages supportYouTube, as well as embedded, videos.
  • 24. Facebook pages are free.
  • 25. WHY V-MAIL?
  • 26. Video in email marketing hasbeen shown to increase click- through rates by over 96%. ―Implix 2010 Email Marketing Trends Survey
  • 27. 1 minute of video is worth 1.8 million words. ― Dr. James McQuivey | Forrester Research
  • 28. WHY AFTER 5.TV?
  • 29. Case Study: iTunes Launchof After 5 TV’s «Wine 101»
  • 30. Within 24 hours of their release on iTunes on February 23, 2011, twonew episodes of «Wine 101» were viewed 400+ times. ―After5.TV
  • 31. The debut of «Wine 101» on iTunes was downloaded over25,000 times in five days during December 2010. ―After5.TV
  • 32. SYNDICATION v. sin-di-keyt to publish simultaneously, or supply forsimultaneous publication, in a number of mediums in a number of places
  • 33. “How many visits does yourwebsite get?” is a 3- to 5-year- old question. The question today is “Howmany viewers do you want us to put you in front of?”
  • 34. 1 Billion video minutes monthly 26 Million monthly viewers 50,000 average concurrent viewers
  • 35. a top-3 video site in theU.S., with 12 million uniquemonthly viewers (40 million worldwide)
  • 36. MEDIA MILEAGE: Where your brand will be seen...•After 5 TV website •After 5 TV Media Svc Twitter•After 5 TV iTunes podcast •After 5 TV Media Svc LinkedIn•After 5 TV Livestream channel •After 5 TV Flickr•After 5 TV Media Svc website •After 5 TV Media Svc Tumblr•After 5 TV Youtube channel •After 5 TV platform•After 5 TV Media Svc Youtube •After 5 TV Veoh platform•After 5 TV Facebook page •After 5 TV Revver platform•After 5 TV Media Svc Facebook •After 5 TV Viddler platform•After 5 TV Dailymotion channel •After 5 TV Metacafe platform•After 5 TV Twitter •Other market-targeted sites
  • 37. We are passionate and creative. We care about producing compelling, original content that connects with your target audience. ―After5.TV