Online Video & Social Media Facts

WHY INTERNET?

30.1 million UK adults(60% of the population) accessed the Internet every day in 2010. ―Office for National Statistics (ONS)

31 million UK adults (62% of the population) bought or ordered goods or services onlinewithin the past 12 months. ―Office for National Statistics (ONS)

17.4 million UK adults watched television or listened to radiovia the Internet in 2010. ―Office for National Statistics (ONS)

The Internet is worth £100 billion a year to the UK economy and accounts for 7.2% of the UK’s GDP. ―BBC News, October 27, 2010

Findings from the annual“State of Media Democracy”global survey report published October 7, 2010... ― Deloitte Touche Tohmatsu Limited

...Globally, consumers rated Internet use as their third favourite e-media pastime behind TV and music... ―Deloitte Touche Tohmatsu Limited

...the Internet is challenging TVfor consumers’ time & attention... ―Deloitte Touche Tohmatsu Limited

...Mobile devices with advanced features are proliferating, and uses are expanding to include online search, social media, product & service purchases, entertainment, and global positioning. ―Deloitte Touche Tohmatsu Limited

WHY VIDEO?

Findings from the annual“State of Media Democracy”global survey report published October 7, 2010... ― Deloitte Touche Tohmatsu Limited

...TV continues to be the top media platform around the world, but most surveyed consumers say their computer has become more of anentertainment device than their television. ― Deloitte Touche Tohmatsu Limited

Web sites with video are 53%more likely to appear on the first page of search engine results. ―Forrester Research

YouTube is the second largest search engine (with 113 Munique visitors monthly), second only to its owner Google. ―comScore

UK viewers watched more than6 billion online content videos & 527 million online video ads in November 2010. ―comScore

Video has no borders... ...and goes everywhere.

WHY FACEBOOK?

Growth of Facebook in 2010 Source: Socialbakers.com

If Facebook was a country,its almost 600 million memberswould make it the third largest country in the world.

United Kingdom World’s 3rd Largest Facebook Population in 2010 One-third of all Britons Source: Socialbakers.com have Facebook accounts

Global Facebook Population Age Distribution in 2010 Source: Socialbakers.com 18- to 34-year-olds make up almost 60%

Facebook Second Largest Source of Traffic to Online Videos at Media Sites Q3 & Q4 2010 Source: TubeMogul “Online Video and the Media Industry (Q4)”, February 18, 2011

Facebook pages supportYouTube, as well as embedded, videos.

Facebook pages are free.

WHY V-MAIL?

Video in email marketing hasbeen shown to increase click- through rates by over 96%. ―Implix 2010 Email Marketing Trends Survey

1 minute of video is worth 1.8 million words. ― Dr. James McQuivey | Forrester Research

WHY AFTER 5.TV?

Case Study: iTunes Launchof After 5 TV’s «Wine 101»

Within 24 hours of their release on iTunes on February 23, 2011, twonew episodes of «Wine 101» were viewed 400+ times. ―After5.TV

The debut of «Wine 101» on iTunes was downloaded over25,000 times in five days during December 2010. ―After5.TV

SYNDICATION v. sin-di-keyt to publish simultaneously, or supply forsimultaneous publication, in a number of mediums in a number of places

“How many visits does yourwebsite get?” is a 3- to 5-year- old question. The question today is “Howmany viewers do you want us to put you in front of?”

1 Billion video minutes monthly 26 Million monthly viewers 50,000 average concurrent viewers

a top-3 video site in theU.S., with 12 million uniquemonthly viewers (40 million worldwide)

MEDIA MILEAGE: Where your brand will be seen...•After 5 TV website •After 5 TV Media Svc Twitter•After 5 TV iTunes podcast •After 5 TV Media Svc LinkedIn•After 5 TV Livestream channel •After 5 TV Flickr•After 5 TV Media Svc website •After 5 TV Media Svc Tumblr•After 5 TV Youtube channel •After 5 TV Blip.tv platform•After 5 TV Media Svc Youtube •After 5 TV Veoh platform•After 5 TV Facebook page •After 5 TV Revver platform•After 5 TV Media Svc Facebook •After 5 TV Viddler platform•After 5 TV Dailymotion channel •After 5 TV Metacafe platform•After 5 TV Twitter •Other market-targeted sites

We are passionate and creative. We care about producing compelling, original content that connects with your target audience. ―After5.TV

Online Video & Social Media Facts

by katherinescovar on Jan 25, 2012

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