Social media and slactivism
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Social media and slactivism

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This presentation examines the benefits and pitfalls of using social media towards social change.

This presentation examines the benefits and pitfalls of using social media towards social change.

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    Social media and slactivism Social media and slactivism Presentation Transcript

    • Social medias Slactivism A Film 315 presentation by Katherine Fernandez-Blance
    • We live in an age where we cansupport a cause without actually doing much to help it...
    • Our support for an issue can come through Facebook likes...
    • ...Or our Twitter #Hashtags.
    • Our status updates can show our support for breast cancer.
    • But can these 2-second tools become more than a lazy persons activism?Can we turn Slactivism into Activism?
    • Most people want tohelp others. Socialmedia provides the tools.
    • Millions of people are using social media tosupport a cause, through solidarity measures or financial means.
    • Thousands of organizations doing on the ground work have jumped on the bandwagon. They are using social media to build global support networks.
    • Websites like Jumo and Citizen Effect have beencreated to provide do-gooders with an outlet for their interests in social good.
    • The goal of such sites is to both create communities of awareness and to raise funds for hundreds of programs.
    • The benefits of thistype of activism are clear...
    • Social Media creates a platform in which all pertinent information is readily available to browse and supporting a cause is just a click away.
    • Instead of joining a protest you can virtually support something through your digital footprint...
    • And, best of all you can care about a cause for aslong as you like, and forget about it at your leisure.
    • So, has social media successfully been used for social good?
    • More than 25 million Facebook users support at least one Facebook cause but has that actually translated into big bucks for nonprofits?
    • No...less than 1% of those who like a cause have actually donated anything towards it.
    • "Its an experiment that shows social media is a greatway to touch people. But, it may have a ways to go in terms of raising money." Elliot Bisnow, Fundraiser for Nothing but Nets
    • Twitter most notably was successful in raising global awareness for events that had banned Western journalists from reporting.
    • Dubbed citizen journalism, those on the ground could hashtag #Iranelection or #Jan25 and Twitter users worldwide could watch the events unfold.
    • Moldovas, Irans and Egypts events have beencalled Twitter revolutions because of the mass organization it enabled.
    • Even earlier, indigenous Mexican activist group theZapatistas gained worldwide attention through their internet campaigns resulting in hundreds of global solidarity groups springing up.
    • Recently, Al Jazeera journalist Dorothy Parvaz was released from Iranian detention. Facebook groups and #freedorothy hashtags made it clear that people were calling for her release.
    • Behind social media activism are real people whocan and do come together to create real change.
    • Social media activism can be a stepping stone into other forms!
    • Its up to us to decide what our level of engagement will be. Slactivist or activist? You decide!
    • References http://www.washingtonpost.com/wp- dyn/content/article/2009/04/21/AR2009042103786_2. html?sub=AR http://www.businessinsider.com/the-maker- movement-proves-that-online-revolutions-are-not- just-a-lazy-protestors-form-of-activism-2010-9 http://mashable.com/2010/09/19/chris-hughes- interview/ http://www.newyorker. com/reporting/2010/10/04/101004fa_fact_gladwell http://mashable.com/2010/05/13/slacktivists-activists- social-media/ http://networkconference.netstudies. org/2010/04/from-slacktivism-to-activism-how-social- media-is-changing-the-face-of-political-protest- around-the-world/ http://www.newsweek.com/blogs/the-human- condition/2010/01/08/what-color-is-your-bra- facebook-s-pointless-underwear-protest.htmlAll images under: http://justjudyjudyjudy.com/2011/01/15/netroots- minnesota-2011-political-activism-social-media-2/ http://www.businessinsider.com/dorothy-parvaz- care2-syria-facebook-twitter-hashtag-2011-5