Kansas City Non-Profit Reseach Findings

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How do Kansas City non-profits communicate with their audience. The findings of a study commissioned jointly by NPConnect and Ascend Integrated Media.

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Kansas City Non-Profit Reseach Findings

  1. 1. CALL 913-344-1436 TO REQUEST YOUR COPY OF THE WHITE PAPER. ASCENDINTEGRATEDMEDIA.COM | NPCONNECT.ORG Top-Line Findings $29,000 Average annual communications budget 4 most used communications channels • Websites • Print informational brochures • Print fundraising appeals • Press releases 5 key communications marketing investment areas • Website • Print newsletter • Print fundraising appeal • Print informational brochure • Annual report 2 most successful vehicles for generating donations • Personal visits • Events 71% of KC nonprofits use social media 60% Do not have a dedicated full-time communications/marketing staff person Greater Kansas City Nonprofits By the Numbers How greater Kansas City nonprofits communicate with their donors, volunteers, clients and patrons WHAT YOU’LL FIND IN THE WHITE PAPER Key findings for nonprofits with ≤ $500K annual organization budget Communications programs Communicating with different audiences Social media What works best Future communications channels 80% Have a donor base between 45 and 64 years old 37% Have an annual organization budget of less than $500,000 34% of those using social media post videos on YouTube 25% Hold fundraising luncheons 20% Have a volunteer base between 18 and 34 years old, and 1% of those volunteers are represented in the donor base 20% Plan to add text messaging as a communications channel within two years 13% Plan to add a smartphone app as a communications channel within the next two years 12% Use billboards

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