Sustainability In Product Design And Manufacturing

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Presentation at the 53rd EOQ Congress, Dubrovnik

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Sustainability In Product Design And Manufacturing

  1. 1. 53. EOQ Congress Cavtat, 20 April 2009. SUSTAINABILITY IN PRODUCT DESIGN AND MANUFACTURING 53rd EOQ CONGRESS NEW SOCIETY FOR THE BRAVE OF HEART AND MIND Katarina Gaži – Pavelić Podravka d.d., Koprivnica, Croatia katarina.gazi@podravka.hr
  2. 2. 53. EOQ Congress Cavtat, 20 April 2009. Overview • Introduction • Production and consumption • The sustainable alternative • Conclusion Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  3. 3. Introduction 3
  4. 4. 53. EOQ Congress Cavtat, 20 April 2009. The Ant Design Example • Safely and effectively handle their own material wastes and those of other species • Grow and harvest their own food while nurturing the ecosystem of which they are a part • Construct houses, farms, dumps, cemeteries, living quarters, and food-storage facilities from materials that can be truly recycled • Create disinfectants and medicines that are healthy, safe, and biodegradable . • Maintain soil health for the entire planet. Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  5. 5. 53. EOQ Congress Cavtat, 20 April 2009. Looking Ahead 100 years How are we going to: • stabilize the climate by reducing GHG emissions globally by more than 60%? • meet basic needs for food, water, shelter, and energy of 9 billion people? • reduce proportion of the world’s population living in dire poverty? ($2/day, 3 billion) • achieve a low carbon economy? – from “take-make-waste” production cycle to “cradle- to-cradle”? • achieve a more peaceful, secure world? 5 Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  6. 6. 53. EOQ Congress Cavtat, 20 April 2009. Green Revolution “We need to deal with not only the way the world produces food but the way it is distributed, sold and consumed, and we need a revolution that can boost yields by working with rather than against nature.” * *Achim Steiner, UN Under-Secretary-General and UNEP Executive Director 6 Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  7. 7. 53. EOQ Congress Cavtat, 20 April 2009. Feeding the world The the entire projected population growth could be fed by a more efficient production. 7 Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  8. 8. 53. EOQ Congress Cavtat, 20 April 2009. Food crises • More than the half of the food produced today is either lost, wasted or discarded as a result of inefficiency in the human-managed food chain. • Food prices may increase by 30-50 % within decades. * * “The Environmental Food crises: Environment's role in averting future food crises” report 8 Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  9. 9. Production and consumption 9
  10. 10. 53. EOQ Congress Cavtat, 20 April 2009. Current Production System At each step in the production process: • waste is generated • significant quantities of fossil fuels are consumed (also in transporting raw materials and partially finished products). • large quantities of water are consumed and contaminated Current production demands that we: • have to keep “going back to the well” to extract more and more raw material. • have to keep finding new places to dump regular solid waste and the hazardous wastes generated by many production practices. 10 Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  11. 11. 53. EOQ Congress Cavtat, 20 April 2009. Cradle To Grave Design Take Make Waste Raw materials Manufacturing and Landfill, extraction and production, packaging, incineration synthesis distribution, selling, use Naziv prezentacije Katarina Gaži - Pavelić
  12. 12. 53. EOQ Congress Cavtat, 20 April 2009. Production and Consumption • Concepts of production and consuption have been disconnected for a long time • Produce what can be used and reused • Industry should mimic biology, where one species' excrement is another's food • Zero waste is the new (and somewhat utopian) concept Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  13. 13. The sustainable alternative 13
  14. 14. 53. EOQ Congress Cavtat, 20 April 2009. What is the Alternative? • Industrial Ecology Designing an industrial system that operates like a natural system. • Product as Service Products are not sold, their service is leased to the customer/consumer. • Cradle-to-Cradle/Design for Disassembly / Take- Back Programs Designing products that can be easily disassembled after their useful life and most of the useful material can be reused for new products. 14 Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  15. 15. 53. EOQ Congress Cavtat, 20 April 2009. Key Concepts for Today The Life-cycle Concept • Biological and the technical nutrients • Not cradle to grave, but Cradle to Cradle • Today – We get rid of waste by making it someone else problem Naziv prezentacije Katarina Gaži - Pavelić
  16. 16. 53. EOQ Congress Cavtat, 20 April 2009. Sustainability in Product Design and Manufacturing Manufacturing Impact of Design and Design Manufacturing • Eco design • Eco-Efficiency Life Cycle Analysis • Eco-Effectiveness • Lean Manufacturing • Bio-Mimicry • EH&S and EMS – ISO 14001 16 Naziv prezentacije Katarina Gaži - Pavelić
  17. 17. 53. EOQ Congress Cavtat, 20 April 2009. Basic C2C Concept • Eco-efficiency: being less bad The strategy for "sustainability" of minimizing harm to natural systems by reducing the amount of waste and pollution generated by human activities. • Eco-effectiveness: being good C2C strategy for designing human industry that is safe, profitable, and regenerative, producing economic, ecological, and social value. Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  18. 18. 53. EOQ Congress Cavtat, 20 April 2009. LCA Full LCA Not LCA Practical LCA • “Gate-to-gate” or “cradle-to-gate” = not true LCA • “Cradle to grave” = traditional LCA • “Cradle to cradle” = current/evolving LCA Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  19. 19. Conclusion 19
  20. 20. New Design • Design life cycles instead of products • Design services instead of products • Use a minimum of material • Increase product life time • Make the product recyclable • Use recycled materials • Natural materials may not be better • Estimate the actual energy consumption • Replace toxic and hazardous materials 20 Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  21. 21. 53. EOQ Congress Cavtat, 20 April 2009. Positive Outcomes • Products are perceived differently by both customers and businesses: focus is on the service, not the product itself • Durability is the new mantra • Designing for disassembly and reuse (modular design) • Manufacturers adopt a more cyclic way of thinking about their production process. Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  22. 22. 53. EOQ Congress Cavtat, 20 April 2009. Positive Outcomes cont. • Employment shift from extraction/disposal industries to service, collection and re-processing industries. • Buildings (like trees) produce more energy than they consume and purify their own waste water • Transportation that improves the quality of life while delivering goods and services • A world of abundance, not one of limits, pollution, and waste. 22 Sustainability in Product Design and Manufacturing Katarina Gaži - Pavelić
  23. 23. HVALA NA PAŽNJI! THANK YOU! SUSTAINABILITY IN PRODUCT DESIGN AND MANUFACTURING Katarina Gaži – Pavelić Podravka d.d., Koprivnica, Croatia katarina.gazi@podravka.hr 23

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