Mobile  Marketing
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Transcript

  • 1. Mobile Marketing
  • 2. Outline • Overview • Statistics • Carriers • Pricing • Examples • Trends
  • 3. Mobile Overview
  • 4. Mobile Site vs. PC site
  • 5. Mobile Websites
  • 6. Mobile User Behavior •There are currently over 250 million mobile phone users in the U.S., while there are 218 million Internet users •43% of mobile users think mobile Internet is useful •40 million mobile users (18+) say they’re interested in mobile email services •Inpractice, 23% feel accessing Internet from their phone is an enjoyable experience, while 74% found the browser
  • 7. Mobile User Behavior •Currently, 16% of mobile users use mobile banking services •9.2 million US mobile subscribers have purchased goods using their handsets, and half of all mobile data users expect to do so in the future •6.5 million mobile users had used text messaging to make a purchase
  • 8. Mobile Ads •23% (58 million) of US mobile subscribers say they’ve been exposed to advertising on their phones in the last 30 days •Of those who did, half (28 million), responded to a mobile ad •14% said they’re already open to mobile ads so long as it’s relevant to their interests •1/3 are OK with seeing ads as long as the spots offset their mobile bills (say via free minutes)
  • 9. Sources: • AdAge Digital Marketing & Media Fact Pack 2007 • “Millions Take Part in Mobile Commerce, But Security Concerns Hinder More”, eMarketer, June 26, 2008 • “Mobile Ad Spending Projected to Top $19B b 2012” By Mark Walsh, MediaPostPublications,Thursday, March • “mobL marketN upd*” - By Kenneth Hein, Brandweek Magazine27, 2008 • “Research Brief: 20 Million Mobile Subsribers Responded to At Least One Mobile Ad” - MediaPost’s Digital Out-of-Home Forum • “Slave To Technology” By Eletheria Parpis, AdWeek • “So Just What Is Mobile Marketing?” AdAge Digital Issue • “Three in Ten Mobile Users Recall Seeing Mobile Ads” MediaBuyerPlanner, Jan 18, 2009 • “Top 20 Countries with the Highest Number of Internet Users”, Internet World Stats • “US Mobile Marketing: Easier Done Than Said” By Peter Kim • “Young Adults Influenced By Mobile Ads, Spreading the Word by Handset” -eMarketer, June 26, 2008
  • 10. Text Ads
  • 11. Why Mobile Hasn’t Fully Caught On • Users are skeptical • Complex process for carriers to implement mobile programs
  • 12. Pricing
  • 13. Examples of What’s Being Done in the Marketplace
  • 14. Microsoft
  • 15. •Allows users to track the status of their packages on their mobile devices •Mobile Coupons
  • 16. GPS-enabled Initiatives
  • 17. Mobile-based store locator makes it easy to find the nearest latte
  • 18. Zipcode-based mobile weather channel
  • 19. Successful Mobile Campaigns
  • 20. Coupon Mobile Format
  • 21. Print Mobile
  • 22. International Mobile Trends Europe & Asia have already made use of this technology They have capitalized on the advanced capabilities of their mobile phones, including: TV, email, music, internet, books, GPS, Radio, built-in Credit Card, Prepaid Public Transportation, Function as front-door keys in some buildings, and QR Code Readers
  • 23. International Mobile Trends Europe & Asia have already made use of this technology They have capitalized on the advanced capabilities of their mobile phones, including: TV, email, music, internet, books, GPS, Radio, built-in Credit Card, Prepaid Public Transportation, Function as front-door keys in some buildings, and QR Code Readers
  • 24. QR Codes Is this the next mobile trend?
  • 25. What are QR Codes Exactly?
  • 26. Barriers to Adoption
  • 27. Future Outlook
  • 28. How to Effectively Utilize Mobile Marketing: Capitalize on the Impulse Make it Interactive Make Consumers’ Lives Easier Create a Better User Experience