Capital Healthcare & Employment Council: Dos and Don'ts of Social Media Recruiting
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Capital Healthcare & Employment Council: Dos and Don'ts of Social Media Recruiting

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Dos and Don'ts of Social Media Recruiting presentation given by Kate Tykocki, APR to the Capital Healthcare & Employment Council.

Dos and Don'ts of Social Media Recruiting presentation given by Kate Tykocki, APR to the Capital Healthcare & Employment Council.

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Capital Healthcare & Employment Council: Dos and Don'ts of Social Media Recruiting Capital Healthcare & Employment Council: Dos and Don'ts of Social Media Recruiting Presentation Transcript

  • By Kate Tykocki, APRpublic relations.communications.writing.social media @katetykocki
  • “98% of recruiters use LinkedIn, 42% use Twitter and 33% use Facebook. 48% of recruiters use LinkedIn exclusively.” 2012 Bullhorn Reach Social Recruiting Activity Report
  • “The average recruiter has 616connections on LinkedIn, 245 on Facebook and 37 on Twitter.” 2012 Bullhorn Reach Social Recruiting Activity Report
  • “According to SHRM, LinkedIn is the‘suit and tie’ network and Facebook is gaining interest for the more blue collar jobs.” 2012 Bullhorn Reach Social Recruiting Activity Report
  • “The employee referral program inmany organizations is operated inisolation as are the organizations’social media efforts, but talentmanagers are beginning to realize thereal strength of social media isrelationship-building by youremployees.”ere.net “10 Predictions for 2012: Top Trends in Talent Management & Recruiting”
  • Case Studies: The Nerdery http://nerdery.com/jobs
  • Case Studies: General Mills http://www.facebook.com/generalmillscareers http://twitter.com/GenMillsCareers
  • Case Studies: Liquid Web
  • Relationships• Capital Area Michigan Works!: @camwjobs and Facebook• Capital Gains: capitalgainsmedia.com @lansingcapitalgains and Facebook• Internships: @msuinterns @lccinterns interninmichigan.com
  • Resources:• http://www.commpro.biz/hiring-hub/stunning- social-recruiting-stats-why-you-must-use- linkedin-twitter-and-facebook-in-your-job- search/• http://www.ere.net/2011/12/05/10-predictions- for-2012-the-top-trends-in-talent-management- and-recruiting/• http://www.inc.com/guides/2010/04/social- media-recruiting.html• http://www.pewinternet.org/• http://www.slideshare.net/katetykocki