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Presentation Design - Escaping Death by Powerpoint
 

Presentation Design - Escaping Death by Powerpoint

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Prepared for USC Annenberg public speaking students.

Prepared for USC Annenberg public speaking students.

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  • “Every year, the services spend millions of dollars teaching our people how to think. We invest in everything from war colleges to noncommissioned officer schools. Our senior schools in particular expose our leaders to broad issues and historical insights in an attempt to expose the complex and interactive nature of many of the decisions they will make.Unfortunately, as soon as they graduate, our people return to a world driven by a tool that is the antithesis of thinking: PowerPoint. Make no mistake, PowerPoint is not a neutral tool — it is actively hostile to thoughtful decision-making. It has fundamentally changed our culture by altering the expectations of who makes decisions, what decisions they make and how they make them. While this may seem to be a sweeping generalization, I think a brief examination of the impact of PowerPoint will support this statement.”“Let’s start by examining the impact on staff work. Rather than the intellectually demanding work of condensing a complex issue to two pages of clear text, the staff instead works to create 20 to 60 slides. Time is wasted on which pictures to put on the slides, how to build complex illustrations and what bullets should be included. I have even heard conversations about what font to use and what colors. Most damaging is the reduction of complex issues to bullet points. Obviously, bullets are not the same as complete sentences, which require developing coherent thoughts. Instead of forcing officers to learn the art of summarizing complex issues into coherent arguments, staff work now places a premium on slide building. Slide-ology has become an art in itself, while thinking is often relegated to producing bullets.”
  • You’ll hear a lot of presentation gurus like Guy Kawasaki or Seth Godin talking about rules: about structure, number of slides, timing.No hard and fast rules. Design depends on three things: your goal, you audience, your style (great speakers can afford lame ppts) Based on those three things, you can break any of the rules I’ll give here – in fact I’m doing this myself in this very powerpoint.
  • Speaking or uploading online?Finding the stronger motivation: Telling a story. Trying to persuade. Trying to teach. Trying to look good.Before you even open up PowerPoint, sit down and really think about the day of your presentation. What is the real purpose of your talk? Why is it that you were ask to speak? What does the audience expect? In your opinion, what are the most important parts of your topic for the audience to take away from your, say, 50-minute presentation? Remember, even if you've been asked to share information, rarely is the mere transfer of information a satisfactory objective from the point of view of the audience. After all, the audience could always just read your book (or article, handout, etc.) if information transfer were the only purpose of the meeting, seminar, or formal presentation.
  • People read almost twice as fast as you speak. Don’t put all of your text on a slide – they’ll pay no attention to you while reading and will be bored afterwards.You are actually there to present, remember? If the text says everything, they don’t need you.
  • Don’t use too much of it. Use if for emphasis. If you don’t know how to select color schemes, check online.Keep in mind projectors and screens produce different colors.
  • SBRMultilevel, multi-method, and multi-lingual Let me turn to an overview of 2 action projects where we are developing 3 strategies to strengthen and change the STN
  • The bigger, the better.
  • Here are my notes!
  • Lack of consistency: design, images, colors.Not interactive enough. Unnecessary elements.

Presentation Design - Escaping Death by Powerpoint Presentation Design - Escaping Death by Powerpoint Presentation Transcript

  • Presentation Design: Avoiding Death by PowerPoint
    Katherine Ognyanova (Katya)
  • Katherine Ognyanova: Katya
  • Edward Tufte, father of information design:
    Power corrupts.
    PowerPoint corrupts absolutely.
  • The Rules of PowerPoint Design
    What’s in a good presentation?
    3 factors:
    Your purpose. Your audience. Your style.
  • Define your purpose.
  • Know your audience.
  • Sometimes, this will work.
  • Your style matters.
  • Working with text.
    As I go through this slide, I want you to pay attention to the text on the PowerPoint behind my back.
    Text is an important part of your presentation. I won’t go into details on typography and font selection – if you’re interested, you can look that up online. Focus on two key things: consistency and usability. Do not mix fonts: unless you know what you’re doing, it’s best to stick to a single font throughout your presentation. Pick one that’s appropriate for the content and easy to read. Avoid using Comic Sans. It does notmake you look cool.
    Use a font size that’s big enough to be comfortably read by people sitting in the back of the room. Use bolding and colorfor emphasis. Make sure there is a good contrast between the font and background colors. Use line spacing and paragraph spacing to improve readability.
    Now, did you finish reading that text way before I was done saying the words out loud? Yeap. People canread faster than you can speak.
  • If you use slides as cue cards…
    …you’re doing it wrong.
  • Working with color.
  • Do not do this to your audience:
    Really, don’t.
  • Get some help instead.
    colorblender.com
  • Working with animation
  • Information Design
    Garr Reynolds
  • Bad charts are worse than no charts.
  • Simplify: information, colors, dimensions.
  • Avoid 3D effects.
    Avoid too much information.
    Use color for emphasis.
    Graphs and Charts
  • Information Overload
    thisisindexed.com
  • Chart Design: Keep it Simple
  • Say NO to bad flowcharts.
    A Title
    More text inside this red circle thingy.
    Some Text
    Title 2
    Something.
    Something else too.
    Title 3
    Title 3
    Something.
    A thing.
    Some more text here
  • If really necessary, use SmartArt.
  • Working with Images
    • Quality matters.
    • Bigger is better.
    • Match colors, styles.
    • Align carefully.
  • Using Images: An Example
  • Using Images: An Example
    • Recolor: set transparent color
    • Flip: sulky lady now faces text
    • Shadow: pick a realistic one
  • Using Images – Contd.
  • Using Images: Go Big or Go Home!
  • Using Images: Go Big or Go Home!
    Mymessage goes here!
  • Oh no: Too many images!
  • A reasonably lookingmulti-image messwith a Polaroid effect.
  • Content is King.
    Know your slides.
    Spend time rehearsing. And again. And again.
    If you really need notes, use Presenter View.
  • Further Reading:
    Presentation Zen - Garr Reynolds (www.presentationzen.com)
    Presentations that matter - Alexei Kapterev (www.kapterev.com)
    Duarte Blog - Nancy Duarte (blog.duarte.com)