Hounslow 10 ict tools to promote your organisation

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Hounslow 10 ict tools to promote your organisation

  1. 1. www.superhighways.org.uk10 ICT tools to promote your organisation! Feb 19th 2013 1
  2. 2. ObjectivesRaise awareness of:Tools to promote your organisationsTools to create engaging contentThe importance of planning:Info / Comms / Marketing Strategy 2
  3. 3. A strategic plan The purpose The audience/s The message/s Resource required – people, tools & budget? Measuring success? 3
  4. 4. 1. WebsiteFree authoring tools e.g.www.Wordpress.comwww.E-voice.org.ukwww.Weebly.com& Google Analytics / Search EngineOptimisationShould form the heart of your communications plan – you need tofocus on driving traffic to your site including integrating with socialnetworking 4
  5. 5. 2. Images Set up an image library Edit – e.g. Microsoft Picture Manager Make sure you have permission (as goes for other media content) Store online? e.g. www.Flickr.com Caption & re use across all media inc e.g. slideshows at AGMs / events etc 5
  6. 6. 3. Audio e.g. www.audioboo.com http://audioboo.fm/users/750119/boos www.kva.org.uk/events-and-training/health-con 6
  7. 7. 4. Video Take video clips Edit in e.g. Windows MovieMaker Upload to video platform e.g. YouTube or Vimeo Embed in websites www.haleproject.org.uk www.kva.org.uk 7
  8. 8. 5. Digital story telling Images & audio – a slideshow Windows movie maker SoundDelivery examples on Vimeo https://vimeo.com/12234638 8
  9. 9. 6. Blogs Superhighways “week in the life” http://e-voice.org.uk/superhighways/aweekinth www.commoncraft.com/video/blogs e.g. www.blogger.com 9
  10. 10. 7. E-bulletinswww.ctt.org/products__services/ctt_mailwww.charityemail.co.ukwww.mailchimp.com 10
  11. 11. 11
  12. 12. 12
  13. 13. 8. Social Networking www.commoncraft.com/video/social-media-an Needs to be integrated in your communications / marketing plan 13
  14. 14. Twitter www.commoncraft.com/video/twitter www.commoncraft.com/video/twitter-business Tweet Following Followers # @ Retweet Reply …. 14
  15. 15. Facebook www.commoncraft.com/video/social-networking www.facebook.com/kingstoncommunityconnected 15
  16. 16. Social Media Dashboards www.hootsuite.com 16
  17. 17. 9. Bulk SMS 17
  18. 18. 10. Online fundraising e.g. www.LocalGiving.com 18
  19. 19. Online surveyswww.surveymonkey.com 19
  20. 20. Sharing calendarswww.google.com/calendar 20
  21. 21. Event administration www.eventbrite.com 21
  22. 22. Further information re using online tools and a host of other useful articles can be found here.www.ictknowledgebase.org.uk 22
  23. 23. Other tool listings https://socialsourcecommons.org/profile/lasaict/toolkits www.communityhowto.com(if registering please use our Centre ID 3453271 in the promotional code box) 23
  24. 24. www.superhighways.org.ukkatewhite@superhighways.org.uk Tel: 020 8255 8040 24

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