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Sandra Golightly

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Marketing Communications Manager - Cisco Networking Academy Program, Cisco Systems, EMEA

Marketing Communications Manager - Cisco Networking Academy Program, Cisco Systems, EMEA


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  • 1. Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 1PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 2. Sandra Golightly Marketing Communications Manager Cisco Networking Academy Program Europe, Middle East & Africa sgolight@cisco.com Session Number Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 2PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 3. Agenda • Marketing Tools • Sponsored Curriculum Tools • Web sites • Success Stories Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 3PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 4. Marketing Collateral • Launched new look & feel & increased RANGE in October 2001 •Now Including new target audience - Industry •New messaging per audience type •Translated into 4 languages – German,French,Italian & Spanish Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 4PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 5. Academies – ‘Building a better future’ Academy Brochure A1 Academy Poster Range of A5 Program Resource CD fact- sheets Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 5PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 6. Institutions – Academy Brochure “Building a better future” •A 20 page brochure •Latest academy Stats •What does a Networking Academy entail ? •Program Structure & history •Benefits to students •E-learning – a new approach to studying •How to become involved •Various real academy quotes •***Area to add own academy details & logo *** Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 6PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 7. Fact-Sheets • Potential Academy • RA or LA specific • For example :- Info Pack – The Curriculum SEM1-8 Lab Equipment/How Much Guide/ FAQS/ Student FAQ, Terms & Acronyms Welcome Box - What Now Guide/ Certification & Testing/How to recruit LAs. • Reprints available on CD • All available on web-sites for printing Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 7PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 8. Students – ‘The future is Yours’ Student Leaflet Student FAQ fact-sheet Notice-board Poster Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 8PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 9. Students – Student Brochure “The future is yours” •A 12 page content–rich brochure •What is the Cisco Networking Academy Program ? •What will I learn ? •Continued learning •What is e-learning ? •How can I learn more ? •Various student quotes •***Area to add own academy details & logo *** Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 9PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 10. Industry “Meeting the needs of business, fulfilling the dreams of students” • Program history & structure • The need - IDC study • Employability of Academy students • Business Involvement • Industry Quotes Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 10PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 11. New Merchandise Key-rings T-Shirts - s,m,l,xl, Mouse-Mat Student Pen Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 11PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 12. Academy Welcome Pack •A4 Ring binder •Sent to all new academies •‘Building a better future’ Welcome Folder •Contains all A5 factsheets & CD ROM •Designed as the main contact ref. guide. •Shipped to every RA & LA within EMEA To be shipped with : •10 x Academy Brochures ( 5 x LA) •10 x Student Leaflets • 1 x Executive Summary • 1 x A1 Posters • 1 x Noticeboard Poster • 2 x Mouse-mats • 5 x Pens • 2 x Key-rings • 1 x Wall Plaque Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 12PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 13. Resource CD • Mailed to academies in March Resource CD • New academies receive in WP • Contains all collateral & 2 x promo videos Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 13PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 14. Sponsored Curriculum Marketing Tools ‘Changing the way People Learn’ Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 14PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 15. EMEA Academy on-line shop •Launched Feb 2002 •Available to EMEA academies •Linked via Academy Store on CNAMS •Password protected •All brochures & collateral available @ cost price • Payment by credit-card, cheque & wire transfer in EUROS. •Next day delivery •User name is ‘CNAMS email address’ •Password ‘ Academy’ https://www.cahill-printers.ie/shop/sec/logon.asp Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 15PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 16. Cisco Academy EMEA website Why should you visit this site ? •Latest Program Stats •Academy Profiles •Success Stories •Latest program news & events •Coming Soon – Government info Cisco.com/edu/emea Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 16PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 17. Academy Profiles • Information required - •background on your institution (location, number of students etc) •how the Academy program fits in with your curriculum •URL for your web site, so that we can provide the reader with a link to your homepage email info: sgolight@cisco.com Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 17PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 18. Academy Store • Hardware & Software - •Fluke •Siemon •Adtran etc • Books - •EMEA Cisco-Press Store • Merchandise - •EMEA Academy Store •JourneyED – US Collateral •LandsEnd – Poloshirts,bags Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 18PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 19. Success Stories Gender/LDC Stories UK - A Bible College offers Cisco course under leadership of two female ministers! ‘UK - Single Mum gains IT ETHOPIA - First group of African women graduate qualification and restores from ECA. her self esteem.’ SWEDEN – University trains 22 women with Swedish or ethnic background to become network technicians Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 19PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 20. Success Stories contd… General Success Stories UK- Former restaurant manager now a Network Engineer for Bank of America in just 6 months ROMANIA - First Academy graduate to achieve CCIE Now working at KPNQwest (Cisco partner/customer) as IP Network Operation Centre Specialist Moldova – Cezer Fistek implements the first NETHERLANDS - Royal Dutch Army become Cisco IP Telephony Network in first army in Europe to sign up to program Moldova working for MEGADAT.COM after knowing next to nothing about computers/networks 2 yrs ago Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 20PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 21. Video Case Studies HUNGARY- First PPP sponsorship in EMEA amounting to $ 185k from industry & $170k from Ministry of Education ROMANIA - Carmen to become first female to complete CCNA and first female instructor BULGARIA - (Video in progress ) Ministry of Finance sign MOU & 10 most successful Academy students receive awards Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 21PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 22. Academy Logo Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 22PDF created with FinePrint pdfFactory trial version http://www.fineprint.com
  • 23. Presentation_ID © 2002, Cisco Systems, Inc. All rights reserved. 23PDF created with FinePrint pdfFactory trial version http://www.fineprint.com