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Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
Sales And Marketing Tool Box - A FlackVentures Example
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Sales And Marketing Tool Box - A FlackVentures Example

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Sales and Marketing Tool Box

Sales and Marketing Tool Box

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    • 1. Sales and Marketing Tool Box A FlackVentures Process Example
    • 2. Marketing Tool Kit
    • 3. Simplified Marketing Process <ul><li>Research Potential Clients </li></ul><ul><li>Client Planning </li></ul><ul><li>Reviewing Clients </li></ul>
    • 4. Researching Potential Clients <ul><li>Identifying and Selecting Potential Clients </li></ul><ul><ul><li>There are four levels that will help to identify target clients and to decide where best to invest marketing efforts – Partners, People, Process, and Public. </li></ul></ul><ul><li>Making Contact </li></ul><ul><ul><li>Introductory letters to get the client’s attention before a Call. </li></ul></ul><ul><li>Gaining Access </li></ul><ul><ul><li>Select an approach that is most appropriate for the executive under consideration </li></ul></ul><ul><ul><li>Plan your approach </li></ul></ul><ul><ul><li>Create the message(s) you want to get across </li></ul></ul><ul><li>Initializing Relationships </li></ul><ul><ul><li>To listen, you must get the other person to talk . </li></ul></ul>
    • 5. Client Planning <ul><li>Mission Setting </li></ul><ul><li>Evaluating Sales Campaign </li></ul><ul><ul><li>The Situation Snapshot will help you evaluate the current status of a sales campaign to determine where attention is most urgently required. </li></ul></ul><ul><ul><li>Creates a very useful way of discussing the progress and next activities of a sales campaign with the rest of your sales team, your sales management and even with friends within the client. </li></ul></ul>
    • 6. Reviewing Clients <ul><li>Reviewing and Planning </li></ul><ul><ul><li>Appreciate where you are now with this client, and if your plan is to take the client from A to B. A will be described in the information you have acquired. </li></ul></ul><ul><ul><li>Assess how the client regards your company. </li></ul></ul><ul><li>Resource Commitment </li></ul><ul><ul><li>Determine what type of assistance you need to achieve your client plan. </li></ul></ul><ul><li>Client Satisfaction Surveys </li></ul><ul><ul><li>Determine the satisfaction of the clients and use this information to achieve client plans. </li></ul></ul><ul><li>Capitalizing on Relationships </li></ul><ul><ul><li>The ideal basis of your relationship will not necessarily be a highly valued personal and business relationship. It is more important that you understand where the relationship is, and how you as a team can effectively deal with this. </li></ul></ul>
    • 7. Sales Tool Kit
    • 8. Simplified Sales Process <ul><li>Qualification Stage </li></ul><ul><li>Selection Stage </li></ul><ul><li>Closure Stage </li></ul><ul><ul><li>Major transition points divide the three stages of Qualification, Selection and Closure. </li></ul></ul><ul><ul><li>The transitions are generally identified by a reduction in communication between the buyers and the sellers. </li></ul></ul>
    • 9. Qualification Stage <ul><li>Selling Side </li></ul><ul><ul><li>Fact Finding </li></ul></ul><ul><ul><li>Qualifying </li></ul></ul><ul><ul><li>Defining </li></ul></ul><ul><li>Buying Side </li></ul><ul><ul><li>Exploring Interest </li></ul></ul><ul><ul><li>Checking Viability </li></ul></ul><ul><ul><li>Justifying </li></ul></ul>
    • 10. Selection Stage <ul><li>Selling Side </li></ul><ul><ul><li>Verifying </li></ul></ul><ul><ul><li>Proposing </li></ul></ul><ul><li>Buying Side </li></ul><ul><ul><li>Comparing </li></ul></ul><ul><ul><li>Selecting </li></ul></ul>
    • 11. Closure Stage <ul><li>Selling Side </li></ul><ul><ul><li>Confirming </li></ul></ul><ul><ul><li>Agreeing </li></ul></ul><ul><ul><li>Contract Closing </li></ul></ul><ul><li>Buying Side </li></ul><ul><ul><li>Accepting </li></ul></ul><ul><ul><li>Negotiating </li></ul></ul><ul><ul><li>Contract Finalizing </li></ul></ul>
    • 12. Selling Side Process Flow Closure Selection Qualification Fact Finding Qualifying Defining Verifying Proposing Confirming Agreeing Contract Closing FlackVentures You
    • 13. Selling Side Lifecycle Fact Finding Contract Closing Agreeing Confirming Proposing Verifying Defining Qualifying You
    • 14. Buying Side Lifecycle Closure Selection Qualification Exploring Interest Checking Validity Justifying Comparing Selecting Accepting Negotiating Contract Finalizing FlackVentures Your Client
    • 15. Buying Side Lifecycle Exploring Interest Contract Finalizing Negotiating Accepting Selecting Comparing Justifying Checking Validity Your Client

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