Company ABC Product Training Presentation <Enter Product/Service Name here> A FlackVentures Template Example

Solution Description Include a brief statement (ideally, one paragraph) that articulates what the value proposition of the offering is. Value propositions (or positioning statements) can be articulated in various formats, so please feel free to use your current format. Include an overview of the solution (not a description of the offering). Be sure to include the following items in your description: Why is it important? What is the problem we are solving? What is our solution? How does our solution specifically address the problems mentioned above? What is the goal/objective of our solution? How is our program delivered/offered? Any other information that may be useful in gaining a better understanding of the solution.

Include a brief statement (ideally, one paragraph) that articulates what the value proposition of the offering is. Value propositions (or positioning statements) can be articulated in various formats, so please feel free to use your current format.

Include an overview of the solution (not a description of the offering). Be sure to include the following items in your description:

Why is it important? What is the problem we are solving?

What is our solution?

How does our solution specifically address the problems mentioned above?

What is the goal/objective of our solution?

How is our program delivered/offered?

Any other information that may be useful in gaining a better understanding of the solution.

Competitive Assessment Who are the major competitors in the marketplace and how does our offering compare? Be sure to include product/service attributes, delivery, pricing, reputation, etc… What makes our offering different from our competition? What do we do that they don't? What do they do better than us? How do they sell and position their technology or service? What’s the Value Add over the Competitor?

Who are the major competitors in the marketplace and how does our offering compare?

Be sure to include product/service attributes, delivery, pricing, reputation, etc…

What makes our offering different from our competition?

What do we do that they don't?

What do they do better than us?

How do they sell and position their technology or service?

What’s the Value Add over the Competitor?

Offering Description Describe the offering. Include the following detail: What are the specific products/services that comprise the solution? What is goal/objectives of each product/service solution? (e.g. for e-learning courses provide the learning objective) Why is the product/service an important component of the overall solution? What other products/services will help support the sale of this technology to our target customers? What is the benefit of using the product/service? What need does this product/service fill for our target customers? Who is the target audience for the product/service? What Solution Line will this product/service be included in? Test Development Test Delivery Data Management

Describe the offering. Include the following detail:

What are the specific products/services that comprise the solution?

What is goal/objectives of each product/service solution? (e.g. for e-learning courses provide the learning objective)

Why is the product/service an important component of the overall solution?

What other products/services will help support the sale of this technology to our target customers?

What is the benefit of using the product/service?

What need does this product/service fill for our target customers?

Who is the target audience for the product/service?

What Solution Line will this product/service be included in?

Test Development

Test Delivery

Data Management

Technical Description Describe the technical architecture of the product/service Include Function, upgrade schedules, basic and advanced configurations Interfaces with products Other dependencies Technical limits of the Product How will Company ABC deploy this to support the Customer’s need

Describe the technical architecture of the product/service

Include Function, upgrade schedules, basic and advanced configurations

Interfaces with products

Other dependencies

Technical limits of the Product

How will Company ABC deploy this to support the Customer’s need

Implementation Process Include the following: How is the product/service implemented and utilized by the client’s environment? What implementation assistance is provided as part of the contract? What steps need to be taken to launch the product/service within the channel and market? Are there any technical requirements that need to be met? What happens post-launch? What follow-up, support should the client expect? What is not included in the implementation process?

Include the following:

How is the product/service implemented and utilized by the client’s environment? What implementation assistance is provided as part of the contract?

What steps need to be taken to launch the product/service within the channel and market? Are there any technical requirements that need to be met?

What happens post-launch? What follow-up, support should the client expect?

What is not included in the implementation process?

International Impact Where is this product/service available internationally? Are there rollout differences? What is the rollout schedule? Is international rollout parallel with domestic rollout? Are other technology or service options available for EMEA/Asia? Is the Value Add different? Are the competitive technologies or services different? Other considerations Marketing, legal, support, revenue management, etc

Where is this product/service available internationally?

Are there rollout differences?

What is the rollout schedule?

Is international rollout parallel with domestic rollout?

Are other technology or service options available for EMEA/Asia?

Is the Value Add different?

Are the competitive technologies or services different?

Other considerations

Marketing, legal, support, revenue management, etc

New or Changed Organizational Processes Describe and define the Impact/Changes on the Organizational Processes Does selling this solution require specific approvals? Are there specific SMEs to engage during the sales cycle? Is there a lead time for implementation? Does this require a special Support Model?

Describe and define the Impact/Changes on the Organizational Processes

Does selling this solution require specific approvals?

Are there specific SMEs to engage during the sales cycle?

Is there a lead time for implementation?

Does this require a special Support Model?

Pricing Please include a price guide document with all appropriate supporting materials (e.g. discount structures).

Please include a price guide document with all appropriate supporting materials (e.g. discount structures).

Essential Elements Please include items that will enable the salesperson to conduct an effective sales call. Possible items to include are: Client Presentation Product/service demo instructions Objection Handling & Questioning Marketing Collateral / Sales Materials

Please include items that will enable the salesperson to conduct an effective sales call. Possible items to include are:

Client Presentation

Product/service demo instructions

Objection Handling & Questioning

Marketing Collateral / Sales Materials

Market Research Include items such as white papers, articles, trends, analyst info, etc.

Include items such as white papers, articles, trends, analyst info, etc.

Success Stories Please provide a case study of a successful rollout of the product/service within the client’s environment.

Please provide a case study of a successful rollout of the product/service within the client’s environment.

Selling Process What is contract process? Provide detailed, step-by-step instructions for selling and closing a deal. Include contract/account set-up requirements. Be sure to include all relevant forms, documents, templates, and instructions.

What is contract process? Provide detailed, step-by-step instructions for selling and closing a deal.

Include contract/account set-up requirements.

Be sure to include all relevant forms, documents, templates, and instructions.

Appendix Include all other items in this section.

Include all other items in this section.

Role-Out Schedule Define

Define

5 Second Pitch A one sentence description of the Value Add of the product/service Describe why a customer would choose this product/service. What is the product/service’s most popular feature? What problem/need does this product/service resolve/fill for our target customers? What other product/services do I provide which will help support the sale of this product/service to our target customer?

A one sentence description of the Value Add of the product/service

Describe why a customer would choose this product/service. What is the product/service’s most popular feature?

What problem/need does this product/service resolve/fill for our target customers?

What other product/services do I provide which will help support the sale of this product/service to our target customer?

Contact Information Contact Information for questions Product Manager Product Marketing

Contact Information for questions

Product Manager

Product Marketing