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Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
Make Google work for you - new Google services for the travel industry
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Make Google work for you - new Google services for the travel industry

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Street View-like feature to showcase hotel interiors, Knowledge Graph Carousel For Local Search, Google Knowledge Graph Carousel Sightings are few of the new released Google services and addressing …

Street View-like feature to showcase hotel interiors, Knowledge Graph Carousel For Local Search, Google Knowledge Graph Carousel Sightings are few of the new released Google services and addressing the needs of the Travel industry.

Already-live services like Google Flights and Google Hotels Finder are here to stay and gaining more and more traction.

Other Google services like Google Places, Google + Pages, YouTube, AdWords Enhanced Campaigns can be used to improve hotels’ findability and visibility, bottom line: increasing revenue

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  • 1. Make Google work for you Ecaterina Paun Head of User Experience protel hotelsoftware new Google services for the travel industry
  • 2. “Personally, I don't think we're in control of anything, except our attitude to what comes our way.” Bruce Lawson Opera Web browser Opera.com
  • 3. Google Search link distribution "above the fold” TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 7 Search Total Paid & Free Links Pointing Offsite Total Paid & Free Links Pointing to a Google Property Hotels 8 64 Restaurants 11 60 Pool Halls 8 56 HTTP://BLUMENTHALS.COM GOOGLE’S LOCAL CAROUSEL – TRAPPED IN GOOGLE’S WORLD?
  • 4. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 8 “Findability is the new Black.” Liz Strauss CEO & Founder, SOBCon
  • 5. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 10 I. Google New Services for the hotel industry Google cards (Google Information cards & Google Now cards) Google Knowledge Graph Carousel, now with Hotel Bookings Google Hotel View interior 360 Imagery Google Hotel Finder: Get your hotel listed Google AdWords Enhanced Campaigns Email any Google+ connection
  • 6. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 11 Google Knowledge Graph Information Cards
  • 7. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 12 Google Knowledge Graph Information Cards Google Map Google + Business Google + Business Google + Business Google Hotel Finder Google Places for Business Competition Google + Business Google Places for Business
  • 8. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 13 Google cards
  • 9. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 14 Google Now cards
  • 10. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 15 Google cards Google + Business Google Hotel Finder Google Places for Business Google Map + Google Places for Business Google Hotel Finder
  • 11. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 16 Google Knowledge Graph Carousel now with Hotel Bookings
  • 12. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 17 Google Knowledge Graph Carousel now with Hotel Bookings
  • 13. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 18 Google Knowledge Graph Carousel now with Hotel Bookings • Not yet available in Europe
  • 14. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 19 Google Knowledge Graph Carousel Sightings Image via http://searchengineland.com Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches
  • 15. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 20 Google Knowledge Graph Carousel -heatmap Image via http://searchengineland.com Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map 48% Clicks 14.5% Clicks
  • 16. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 21 Google Hotel View interior 360 Imagery
  • 17. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 22 Google Hotel View interior 360 Imagery Not spotted in Europe for hotels, yet. But spotted for our Italian partners, Serinissima.
  • 18. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 23 Google Hotel Finder Get your hotel listed How can I have my hotel listed on Google Hotel Finder? Independent hotels: check with your PMS provider if they are one of the Google selected partners Major hotel brands: direct implementation (from Central Reservation System to Google ) OTA listing – is your hotel already listed on Booking.com, Expedia.com or another major OTA?
  • 19. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 24 • Powerful advertising tools for the multi- device world • Smarter ads optimized for varying user contexts • Advanced reports to measure new conversion types Google AdWords Enhanced Campaigns Bing Ads states that using location extensions on your ad can boost average CTR by as much as 33%.
  • 20. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 25 Email any Google+ connection January 9th, 2014 "Your email address isn't visible to a Google+ connection unless you send that person an email, and likewise, that person's email address isn't visible to you unless they send you an email.“ • Good news for the aggressive marketer • Use it now, as it probably will be abused and removed
  • 21. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 26 II. Make Google work for you Improve your website’s visibility on Google (search) Improve your business’s visibility on Google
  • 22. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 27 • Google AdWords • Google Plus (including Places & Maps) • YouTube - telling stories • Google Hotel Finder Gabriele Schulze Entrepreneur Marketing4results.de Berlin • Google Hotel Finder • Google Places for Business Ingo Dignas Managing Director protel hotelsoftware GmbH • Google Hotel Finder • YouTube Manfred Osthues Managing Director protel hotelsoftware GmbH • Google Analytics • Google AdWords anonymous SEO specialist Booking.com • Google Hotel Finder • Google Plus anonymous Industry expert Google Travel • Google Hotel Finder • Google Places for Business anonymous SEO specialist Expedia The top 2 most important Google services for hoteliers:
  • 23. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 28 Improve your website’s visibility Improve your business’s visibility on Google Entertain & Tell stories: confidence & popularity Direct bookings & easier rate comparison Get your business on Google Get your business on Google –social componentDetailed reports about your pages' visibility Measure & track your marketing efforts Advertise to boost website traffic and sales Entertain & Tell stories: drive traffic to your website Connect with customers & drive traffic to your website
  • 24. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 29 CONTENT Social Media Multi-devices presence Google + REVIEWS IMAGES GOOGLE HOTEL FINDER Improve your website’s visibility Improve your business’s visibility on Google
  • 25. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 30 II. Make Google work for you Google Hotel Finder Google + Business & Google Places for Business YouTube - A Traveler's Constant Companion Billboard: 1 picture = 100 words
  • 26. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 31
  • 27. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 32
  • 28. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 33
  • 29. Number and quality of reviews Pricing Presence on Google+ Business Quality Pictures Proximity to City Center Top 5 Hotel Finder Ranking Factors Google Hotel Finder TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 34
  • 30. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 35 1. Number and quality of reviews Sources: Google + users’ reviews Zagat reviews Get more reviews Ask your fans from other social networks (Facebook, Twitter, emailing) Ask at the desk
  • 31. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 36 2. Pricing Google tends to show a variety of prices at first, but changing it based on user’s behavior Google Hotel Finder also ranks hotels that are not overcharging customers Price model: CPC (cost‐per‐click) lead generation program There are two bidding options: Pay a flat rate per night (example $1 per night) Pay a percentage of total price * # of nights CPC= (x) * (Total price) * (# of nights). CPC= 0.2% * 120 * 2 = 0.48 Euro The most important thing to remember is that the advertiser can only outbid those who are offering the same price
  • 32. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 37 3. Presence on Google+ Business Hotels without Google + Pages? Verified listings are favorites
  • 33. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 38 4. Quality pictures Pictures associated with hotel’s Google + Business & Google Places for Business “Pictures are worth 1000 words” Google+ Local photo and video guidelines https://support.google.com/plus/answer/2689731?hl=en&ref_topic=2624941
  • 34. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 39 4. Quality pictures Sources of images Hotel’s Google + Business Google + users Other Google image services (ex: panoramio) VFM Leonardo –travel & hospitality tech company Coming soon to Europe: Google Hotel View interior 360 Imagery
  • 35. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 40 5. Proximity to City Center Google Hotel finder shows first results from the city center The results are slowly spiraled out from there.
  • 36. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 41 How can I have my hotel listed on Google Hotel Finder? Independent hotels: check with your PMS provider if is one of the Google selected partners Major hotel brands: direct implementation (hotel’s Central Reservation System to Google) OTA listing – are your hotel already listed on Booking.com, Expedia.com or another major OTA?
  • 37. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 42 Losers OTAs already branded OTAs lose traffic Expedia claims that 40% of their traffic reserches hotels on Expedia but then visits and books on hotel branded websites Meta search sites Kayak.com, SkyScanner.com, Trivago.com, etc , as Google Hotel Finder is itself a meta search site. Winners OTAs dominate the Google Hotel Finder pricing menu Hotels pushing real-time availability & prices through Google API (once implemented by the PMS provider)
  • 38. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 43
  • 39. “Google Places for Business gives you access to free tools that help your business get online, be found on Google Search and Maps and get closer to your customers. ” FREE Dashboard 15 min http://www.google.com/business/placesforbusiness/ “Your Google+ page helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your posts across the web.” FREE Social component Forever http://www.google.com/+/business/ TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 44
  • 40. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 45 Address+ Phone Email address + Website Description (add keywords, where possible) Categories Information: Service Areas and Location Settings Hours of operations Payment options Photos Additional Details
  • 41. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 46 Be found on Google Search and Maps
  • 42. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 47
  • 43. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 48 Local listing Unverified local Google+ Page Verified local Google+ Page Displays on Google Maps Has Posts and Videos tab Customers can leave reviews Verified checkmark next to name Which category of Google+ page should I select? Select the “Local Business or Place” category if you have a physical storefront or provide services or goods within a local geographic area. This is the only category of Google+ pages that is eligible to show up on Google Maps. Do I need a Google+ page if I already have a website? A Google+ page complements your existing website by giving your business a public identity and presence on Google. If you choose the “Local Business or Place” category, the information you provide on your Google+ page can also appear in Google search results and on Google Maps.
  • 44. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 49
  • 45. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 50 Google Knowledge Graph Information Cards Google Map Google + Business Google + Business Google + Business Google Hotel Finder Google Places for Business Competition Google + Business Google Places for Business
  • 46. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 51 YouTube - A Traveler's Constant Companion
  • 47. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 52 "188.2 million Americans watched 52.4 billion...videos in December [2013], while the number of video ad views totaled 35.2 billion.“* comScore.com We are living in a “more” society: we have more cars more personal belongings more rooms/person we are watching more TV we have more free time we are watching more TV we want more, complex web experiences
  • 48. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 53
  • 49. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 54
  • 50. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 55
  • 51. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 56
  • 52. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 57
  • 53. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 58
  • 54. Billboard: 1 picture=100 words Quality pictures for Google cards TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 59
  • 55. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 60 Marketing 101 “If you live in any major city you see 800 ads /day You’re so used to this that you not even notice it. But your body does Your heart rate increases Your pupils dilate You breathe faster You became more alert You’ve been trapped” Billboard: 1 picture=100 words
  • 56. Billboard: 1 picture=100 words TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 61 Quality pictures for Google cards
  • 57. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 62 Hotel’s Google + Business & Hotel’s Google Places for Business Google + users Other Google image services (ex: panoramio) VFM Leonardo –travel & hospitality tech company Coming soon in Europe: Google Hotel View interior 360 Imagery Billboard: 1 picture=100 words Sources of images
  • 58. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 63 Billboard: 1 picture=100 words
  • 59. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 64 Billboard: 1 picture=100 words
  • 60. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 65 Billboard: 1 picture=100 words
  • 61. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 66 Billboard: 1 picture=100 words
  • 62. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 67 Billboard: 1 picture=100 words
  • 63. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 68 Billboard: 1 picture=100 words Sources of images
  • 64. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 69 Billboard: 1 picture=100 words
  • 65. TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 70 OTA: 15% better conversion for hotels with more images listed on hotel description: to be at least 17 images/hotel “Don’t make me think” web usability 1st rule People fall in love with images Speed-read technique : Skimming & Scanning behavior Google Knowledge Graph Carousel: lower ranked search results can get more “click throughs” due to carousel Billboard: 1 picture=100 words Why images are so important?
  • 66. • HOW GOOGLE PLANS TO DOMINATE THE TRAVEL SPHERE http://fredericgonzalo.com/en/2013/01/20/how-google-plans-to-dominate-the-travel-sphere/ • Google Think Insights http://www.google.com/think/industries/travel-tourism.html • Google is developing a Street View-like feature to showcase hotel interiors http://www.foxnews.com/travel/2014/01/08/google-is-developing-street-view-like-feature-to-showcase-hotel-interiors/ • Google Officially Launches Knowledge Graph Carousel For Local Search http://searchengineland.com/google-officially-launches-knowledge-graph-carousel-for-local-search-163809 • Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches http://searchengineland.com/google-knowledge-graph-carousel-sightings-becoming-more-frequent-within-a-wider-variety-of-searches-163562 • Google Showing Date Selector In Knowledge Graph Carousel For Hotels http://searchengineland.com/google-showing-date-selector-knowledge-graph-carousel-hotels-182756 • Google Hotel Finder & The War for Hotel SERP Listings http://www.searchenginejournal.com/google-hotel-finder-war-hotel-serp-listings/67152/ • Google Hotel Finder Finally Gets Ability To Book Reservations From Your Phone http://www.webpronews.com/google-hotel-finder-finally-gets-ability-to-book-reservations-from-your-phone-2013-11 • GOOGLE HOTEL FINDER, FRIEND OR FOE? http://www.wihphotels.com/publication/google-hotel-finder-friend-or-foe/ • Google for Hotels: Q+A with David Zammitt, Google Travel Industry Manager http://reknown.com/2013/06/google-for-hotels-qa-with-david-zammitt-google-travel-industry-manager/ • An Optimized Google+Local Listing https://www.searchenginenews.com/se-news/content/7-online-assets-your-local-business-needs-to-survive-the-coming-years • GOOGLE’S LOCAL CAROUSEL – TRAPPED IN GOOGLE’S WORLD? http://blumenthals.com/blog/2013/06/25/googles-local-carousel-trapped-in-googles-world/ • Google Places for Business vs. Google+ Local http://searchenginewatch.com/article/2293053/Google-Places-for-Business-vs.-Google-Local • Google Officially Launches Local Results Carousel http://searchenginewatch.com/article/2276176/Google-Officially-Launches-Local-Results-Carousel Credits TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 71
  • 67. • What is Google+ Local? https://support.google.com/plus/answer/2531255?hl=en • Types of local pages in Google+ https://support.google.com/plus/answer/2659170?hl=en&ref_topic=2566084 • Score ratings for local places https://support.google.com/plus/answer/1723748 • The Google Hotel Finder: A Game Changing Event, a “Greed is Good” Defining Moment, or a Natural Move to Serve Better Search Results? http://cdn.hebsdigital.com/cms/pressroom/11_hotelsmag_google_hotel_finder.pdf • Google Hotel Price Ads (HPA) http://www.impaqt.com/insights/Google_HPA.cfm • Google Hotel Finder & The War for Hotel SERP Listings http://www.searchenginejournal.com/google-hotel-finder-war-hotel-serp-listings/67152/ • Google Hotel Finder: How To Get Most Of It http://blog.inndesk.com/post/41186280928/google-hotel-finder • Google Support https://support.google.com/plus/answer/2659170?hl=en&ref_topic=2566084 http://www.google.com/business/placesforbusiness/ http://www.google.com/+/business/faq.html • Google Hotel View interior 360 Imagery http://www.foxnews.com/travel/2014/01/08/google-is-developing-street-view-like-feature-to-showcase-hotel-interiors • Google Preps “Hotel View” Interior 360 Imagery http://searchengineland.com/google-preps-hotel-view-to-boost-travel-wallet-offerings-181398 • Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map http://searchengineland.com/study-google-local-carousel-results-win-48-of-clicks-while-map-only-earned-14-5-of-clicks-164925 • Google Places for Business vs. Google+ Local http://searchenginewatch.com/article/2293053/Google-Places-for-Business-vs.-Google-Local Credits TRAVELZOOM BLED, SLOVENIA, 13th & 14th MARCH 2014 MAKE GOOGLE WORK FOR YOU protel hotelsoftware GmbH 72
  • 68. Thank You! Ecaterina Paun ecaterina.paun@protel.net @katepfau linkedin.com/in/katepfau plus.google.com/+EcaterinaPaun/ protel hotelsoftware GmbH info@protel.net @protel_en facebook.com/protelhotelsoftware plus.google.com/+ProtelNet/

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