EDIBLE CULTURE SPRING 20132#DEATHOFTHESUPERMARKET#SOCIALEATING#COOKINGWITHTHEBAND
#DEATHOFTHESUPERMARKET3 Source: 360i February 2013Young people are findingalternative ways to avoidstepping inside of a chainsupermarket. And when they do,they revel in negative andsarcastic commentary.FEELINGS MILLENNIALS HAVE WHILE INTHE GROCERY STORE
#DEATHOFTHESUPERMARKET4 Source: YouTubeHOLLYWOOD ENDING // GROCERY STORE RAP
#DEATHOFTHESUPERMARKET5 Source: Twitter May 2013; hiSbe.co.uk“Supermarkets are almostentirely responsible for thefood we purchase, but theycan’t be trusted to do theright thing with our foodwhen even they don’t knowwhat’s in it.”“Big supermarketsare of date and outof touch withpeople.”ETHICAL SUPERMARKET PILOT IN THE UK
#SOCIALEATING6 Source: Pulp Lab 2013• Roaming Hunger “A hub for all thingsstreet food”Web site and iPhone app that tracks food-truck locations by taking their location andtime info from the trucks tweets, thenplacing the trucks on the Roaming Hungermap.– Resource for gourmet food trucks– Site maps more than 2,800 trucks in 30cities– Events-orientedThe social and experientialaspects of food shopping andeating are more importantthan brands for Millennials.
#SOCIALEATING7 Source: Pulp Lab 2013• Foraging, growing,bartering• CompetitivePotlucks & SocialClubs (“Tell uswhere you foundyour dinner andwhat it is”)To avoid shopping at traditionalsupermarkets, more young people arealternatively sourcing their food andbeverages – and building socialcommunities around the process.
#COOKINGWITHTHEBAND8 Source: Pulp Lab; Small Batch AmericaNew tools and resources are being created to helpsupport small batch food and drink makers, similar tothose used for helping artists and bands find and growtheir audiences.“The new breed of food anddrink entrepreneur has muchin common with indie DIYmusicians.”