There is nothing technical in this presentation.WARNING!
Tales ofCommunication   … and how toovercome the worst     situations,   internally and     externally
Hate Hearing … ?•   You did this wrong!•   We have seen NO Results!•   What are we paying for again?•   My boss wants to k...
It’s My Fault.
It’s Not ALL About the Work
It’s about job security      (read $$$$)               I already have the                 client and their               m...
And to be Better.
No I can’t tell you who.GAMING CLIENT
Ask Questions … And then more.
What do you want to get out of this?                             Hint: It most                           likely concerns  ...
Define Goals
Redefine Goals
Still not tellin’ …OFFICE SUPPLIES CLIENT
Timelines are WrongReally, when did you last see a site launch on time?
Report Only What They Need Which pile do you want to read? Save hours, get more s*** done.
Back Your Client UpThey are smarter than they and their boss thinks. Give them the glory.
Sorry Guys …FASHION RETAILER
Timing isEverythingThey have to be ready     for change.
Sometimes You have to Let Go.
Easy Route: Make Friends
Thank You!     And  Questions?      Kate Morris      @katemorriskate.morris@distilled.net
SEO Tales of Communication
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SEO Tales of Communication

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One of the hardest things in SEO is getting buy in from your management or clients. Communication is the key to that and Kate shows you her best tips for getting past the blockades you face everyday.

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SEO Tales of Communication

  1. 1. There is nothing technical in this presentation.WARNING!
  2. 2. Tales ofCommunication … and how toovercome the worst situations, internally and externally
  3. 3. Hate Hearing … ?• You did this wrong!• We have seen NO Results!• What are we paying for again?• My boss wants to know …• Oh, renew the contract? Ummm …
  4. 4. It’s My Fault.
  5. 5. It’s Not ALL About the Work
  6. 6. It’s about job security (read $$$$) I already have the client and their money … so what?
  7. 7. And to be Better.
  8. 8. No I can’t tell you who.GAMING CLIENT
  9. 9. Ask Questions … And then more.
  10. 10. What do you want to get out of this? Hint: It most likely concerns their bottom line.
  11. 11. Define Goals
  12. 12. Redefine Goals
  13. 13. Still not tellin’ …OFFICE SUPPLIES CLIENT
  14. 14. Timelines are WrongReally, when did you last see a site launch on time?
  15. 15. Report Only What They Need Which pile do you want to read? Save hours, get more s*** done.
  16. 16. Back Your Client UpThey are smarter than they and their boss thinks. Give them the glory.
  17. 17. Sorry Guys …FASHION RETAILER
  18. 18. Timing isEverythingThey have to be ready for change.
  19. 19. Sometimes You have to Let Go.
  20. 20. Easy Route: Make Friends
  21. 21. Thank You! And Questions? Kate Morris @katemorriskate.morris@distilled.net

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