Outreach Challenge - Seattle Interactive - Kate Morris
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Outreach Challenge - Seattle Interactive - Kate Morris



My challenge was to reach out to the top 20 influencers in big data from a Forbes list. This is what I learned and want to share about outreach and what I learned along the way about Big Data, ...

My challenge was to reach out to the top 20 influencers in big data from a Forbes list. This is what I learned and want to share about outreach and what I learned along the way about Big Data, something I intend on continuing to learn about.

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  • Great presentation Kate, thank you for sharing the slide deck. It was wonderful to hear the entire process of outreach including the bumps and bruises.
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Outreach Challenge - Seattle Interactive - Kate Morris Presentation Transcript

  • 1. The UltimateOutreach ChallengeKate Morris
  • 2. Why?Outreach is hard butis the core of anysuccessful marketingstrategy online.Relationships drivebusiness.@katemorris
  • 3. The Challenge
  • 4. 20 Forbes Influencers
  • 5. The Goal
  • 6. A Quote to Rule from them ALL
  • 7. Caveats
  • 8. Don’t be THAT guyOutreach ≠ Link Building
  • 9. I knew they’d findout how I cheated.
  • 10. Boring Topic??
  • 11. Step 1:Creating the List
  • 12. Organize Your List of ContactsName Company Email Twitter Website LinkedIn LinkedIn Notes LevelJoe B Acme joe@b.com @joeb www.joe http://w 3 Loves b.com ww.li … Ford MustangsMartha HUF Inc. @martha marthas http://w 2 Into Hot peaks.co ww.li … Tea m These will change depending on what your goal is and who you’reAnd sometimes, not all talking to. information will be available. @katemorris
  • 13. I left her off because she as a person wasn’t really into big data. She was a freelance writer.Twitter List
  • 14. Step 2:Listening, Talking, Reading
  • 15. Read and Listen
  • 16. Retweet
  • 17. You’ll learn somethingnew, tell people about it.
  • 18. Ultimate Outreach Challenge @katemorris
  • 19. Find Your Best Targets Geography Interests Writing Style
  • 20. Another SeattliteUltimate Outreach Challenge @katemorris
  • 21. Similar to me on TwitterUltimate Outreach Challenge @katemorris
  • 22. Ultimate Outreach Challenge @katemorris
  • 23. Ultimate Outreach Challenge @katemorris
  • 24. Ultimate Outreach Challenge @katemorris
  • 25. Reminder: Be Patient
  • 26. Friendships are not made in a day …unless there is alcohol involved.
  • 27. Step 3: Be Prepared toChange Your Mind
  • 28. The point of reading is to get toknow more about the industry/topic.
  • 29. First Quote Idea “What is the next big thing in big data?”Ultimate Outreach Challenge @katemorris
  • 30. After Reading “What is your best advice for a company with lots of data?” “How do you get someone in an organization to make decisions by data?”Ultimate Outreach Challenge @katemorris
  • 31. Step 4:Ask Nicely
  • 32. TweetsUltimate Outreach Challenge @katemorris
  • 33. Email (Traditional)Ultimate Outreach Challenge @katemorris
  • 34. Another SeattliteUltimate Outreach Challenge @katemorris
  • 35. Step 5:Go Unorthodox?
  • 36. Ultimate Outreach Challenge @katemorris
  • 37. Results
  • 38. Rather than trying to use Big Data to make sweeping,strategic judgments, I think organizations should focus onmaking these operational micro decisions more precise byapplying a wide variety of data sources and thus Big Data. James Taylor @jamet123Ultimate Outreach Challenge @katemorris
  • 39. He then DM’d me his emailUltimate Outreach Challenge @katemorris
  • 40. Information is becoming more important tothe business … 90% of that information isunstructured and in the cloud. It’s thatinformation that will give me what I need tokill the competition. @ChristianVe – HPUltimate Outreach Challenge @katemorris
  • 41. Ultimate Outreach Challenge @katemorris
  • 42. Those who own the data, make the rules. Dion Hinchcliffe @dhinchcliffeUltimate Outreach Challenge @katemorris
  • 43. Ultimate Outreach Challenge @katemorris
  • 44. Big Data can deliver greatvalue, but there is a limit tohow much it can predict humanbehavior. Gregory Piatetsky @kdnuggetsUltimate Outreach Challenge @katemorris
  • 45. Ultimate Outreach Challenge @katemorris
  • 46. Predictive analytics can figureout how to land on Mars, butnot who will buy a Mars bar. @kdnuggets http://blogs.hbr.org/cs/2012/10/big_data_hype_and_reality.htmlUltimate Outreach Challenge @katemorris
  • 47. The best information [on cities and Big Data]comes from IBM’s TheSmarterCity Initiative.An example is Rio de Janiero … Stephen DeAngelis @EnterraCEO http://www-03.ibm.com/press/us/en/pressrelease/35945.wssUltimate Outreach Challenge @katemorris
  • 48. Ultimate Outreach Challenge @katemorris
  • 49. There is seemingly no area in which wecan’t benefit from analyzing data: lawenforcement, business, politics, economics,sports, even sex… and yet there is a real riskin overestimating our ability to use data tomake accurate predictions. Big data isconstrained by human limitations. Klint Finley @klintronUltimate Outreach Challenge @katemorris
  • 50. Ultimate Outreach Challenge @katemorris
  • 51. You will Fail.
  • 52. Ultimate Outreach Challenge @katemorris
  • 53. Ultimate Outreach Challenge @katemorris
  • 54. Sometimes Failure is Success Delayed.
  • 55. Don’t Push It.
  • 56. Procrastination Life Happens.
  • 57. Hurricane Happens
  • 58. 20 Forbes Influencers 1 Disqualified (19) 2 No Interaction (17) 3 No Pushing (14) 6 In Progress 6 Done 2 FailedFinal Stats
  • 59. Big Data Lessons
  • 60. Big Data Success1. Your data is your competitive advantage. Use what you have to win. Own the market by listening.2. Understand that while big data has potential it is not the cure all. It cannot answer all questions.3. Get examples by following trendsetters like IBM and HP.@katemorris
  • 61. Outreach Lessons
  • 62. Outreach Lessons1. Plan and Prepare Do your research on your contacts.2. Read, Listen and Learn Absorb all the material you can, it’ll help you ask the right ?s later.3. Share your Learning Prepare for intelligent conversations.4. Be Patient Friendships don’t happen overnight.5. Ask Nicely6. Get Attention7. Know you will Fail And that’s okay.8. Life Happens@katemorris
  • 63. Most influentialpeople are thosethat talk abouteveryoneelse, andsometimesthemselves.Not the otherway around.
  • 64. Thank You! @katemorriskate.morris@distilled.net