Outreach Challenge - Seattle Interactive - Kate Morris

The UltimateOutreach ChallengeKate Morris

Why?Outreach is hard butis the core of anysuccessful marketingstrategy online.Relationships drivebusiness.@katemorris

The Challenge

20 Forbes Influencers

The Goal

A Quote to Rule from them ALL

Caveats

Don’t be THAT guyOutreach ≠ Link Building

I knew they’d findout how I cheated.

Boring Topic??

Step 1:Creating the List

Organize Your List of ContactsName Company Email Twitter Website LinkedIn LinkedIn Notes LevelJoe B Acme joe@b.com @joeb www.joe http://w 3 Loves b.com ww.li … Ford MustangsMartha HUF Inc. @martha marthas http://w 2 Into Hot peaks.co ww.li … Tea m These will change depending on what your goal is and who you’reAnd sometimes, not all talking to. information will be available. @katemorris

I left her off because she as a person wasn’t really into big data. She was a freelance writer.Twitter List

Step 2:Listening, Talking, Reading

Read and Listen

Retweet

You’ll learn somethingnew, tell people about it.

Ultimate Outreach Challenge @katemorris

Find Your Best Targets Geography Interests Writing Style

Another SeattliteUltimate Outreach Challenge @katemorris

Similar to me on TwitterUltimate Outreach Challenge @katemorris

Reminder: Be Patient

Friendships are not made in a day …unless there is alcohol involved.

Step 3: Be Prepared toChange Your Mind

The point of reading is to get toknow more about the industry/topic.

First Quote Idea “What is the next big thing in big data?”Ultimate Outreach Challenge @katemorris

After Reading “What is your best advice for a company with lots of data?” “How do you get someone in an organization to make decisions by data?”Ultimate Outreach Challenge @katemorris

Step 4:Ask Nicely

TweetsUltimate Outreach Challenge @katemorris

Email (Traditional)Ultimate Outreach Challenge @katemorris

Another SeattliteUltimate Outreach Challenge @katemorris

Step 5:Go Unorthodox?

Results

Rather than trying to use Big Data to make sweeping,strategic judgments, I think organizations should focus onmaking these operational micro decisions more precise byapplying a wide variety of data sources and thus Big Data. James Taylor @jamet123Ultimate Outreach Challenge @katemorris

He then DM’d me his emailUltimate Outreach Challenge @katemorris

Information is becoming more important tothe business … 90% of that information isunstructured and in the cloud. It’s thatinformation that will give me what I need tokill the competition. @ChristianVe – HPUltimate Outreach Challenge @katemorris

Those who own the data, make the rules. Dion Hinchcliffe @dhinchcliffeUltimate Outreach Challenge @katemorris

Big Data can deliver greatvalue, but there is a limit tohow much it can predict humanbehavior. Gregory Piatetsky @kdnuggetsUltimate Outreach Challenge @katemorris

Predictive analytics can figureout how to land on Mars, butnot who will buy a Mars bar. @kdnuggets http://blogs.hbr.org/cs/2012/10/big_data_hype_and_reality.htmlUltimate Outreach Challenge @katemorris

The best information [on cities and Big Data]comes from IBM’s TheSmarterCity Initiative.An example is Rio de Janiero … Stephen DeAngelis @EnterraCEO http://www-03.ibm.com/press/us/en/pressrelease/35945.wssUltimate Outreach Challenge @katemorris

There is seemingly no area in which wecan’t benefit from analyzing data: lawenforcement, business, politics, economics,sports, even sex… and yet there is a real riskin overestimating our ability to use data tomake accurate predictions. Big data isconstrained by human limitations. Klint Finley @klintronUltimate Outreach Challenge @katemorris

You will Fail.

Sometimes Failure is Success Delayed.

Don’t Push It.

Procrastination Life Happens.

Hurricane Happens

20 Forbes Influencers 1 Disqualified (19) 2 No Interaction (17) 3 No Pushing (14) 6 In Progress 6 Done 2 FailedFinal Stats

Big Data Lessons

Big Data Success1. Your data is your competitive advantage. Use what you have to win. Own the market by listening.2. Understand that while big data has potential it is not the cure all. It cannot answer all questions.3. Get examples by following trendsetters like IBM and HP.@katemorris

Outreach Lessons

Outreach Lessons1. Plan and Prepare Do your research on your contacts.2. Read, Listen and Learn Absorb all the material you can, it’ll help you ask the right ?s later.3. Share your Learning Prepare for intelligent conversations.4. Be Patient Friendships don’t happen overnight.5. Ask Nicely6. Get Attention7. Know you will Fail And that’s okay.8. Life Happens@katemorris

Most influentialpeople are thosethat talk abouteveryoneelse, andsometimesthemselves.Not the otherway around.

Thank You! @katemorriskate.morris@distilled.net

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Outreach Challenge - Seattle Interactive - Kate Morris

by Kate Morris on Oct 30, 2012

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