Organic Keyword Research

Organic Keyword Selection
Presented by: Kate Morris

Key Word Tools
Others will review …
Google Keyword Tool is highly inaccurate for traffic numbers
Good for Trends
Good for closely related ideas

Google Key Word Tool Test
Key phrase: “it management”
Google: 3600
Webmaster Tools: 1600
Actual: 1294
(per exact keyword in single AdWords campaign, accounting for impression loss)
Numbers from August 2010

Key Phrase Research
Organic
Paid
Social
Email
Competitive Research
Site Architecture

So where do you get ideas?

The Box
Leave It

Internal Site Search
Only for expanding/existing sites
Great for eCommerce sites
Easy setup in Google Analytics
Ideas for new content
What customers actually want
Get a list of queries that returned nothing

ISS Example

ISS Example
Top specific search is for “flower”
This is an image site.
Checking rank for flower images, they rank no where.
Good idea to build out a keyword list based on flowers and focus on those landing pages to rank.

Yahoo Answers
Enter the topic as a search
Troll for actual keywords used
Also can inspire content

Yahoo Answers Example
Business: Cupcake Baker

Keywords Found
Cupcake baking tips - 73
Cupcake liners - 8100
Cupcake pans - 1000
Wedding cupcakes - 8100
Wedding cupcake stands - 390
Domed cupcakes – 16
Numbers are GKWT Exact Match Local US

Yahoo Answers Example
Business: Executive Car Company

Keywords Found
How much is a cab ride …
How much does a taxi ride cost …
Cab ride [insert airport name]
Ride to [insert airport name]

Competitive Research
Two Way Street
Custom Scraper
http://dis.tl/dHghsQ
Find Keywords in:
Titles
Descriptions
Keywords Meta Tag

Open Site Explorer
Enter competitors site
Look at Anchor Text Distribution
Download CSV
Remove Branded Terms

For Sprinkles.com

Wonder Wheel
Found in the Google SERPs
Automatic Mind Mapping
Using User’s Minds
Good for brainstorming
Can Scrape if Needed
Shhh, don’t tell Google
http://dxjones.com/wonder/wheel.php

Wonder Wheel Example

Expanded Area
17” laptop cases
13”, 15”, 18”
Women’s
Inch vs ”
Backpack
Sleeve(s)
Bag(s)

Thank You!
kate.morris@distilledconsulting.com

http://www.distilled.net	237
http://www.distilled.co.uk	214
http://www.webmastern.se	27
http://www.inhergentlejaws.com	4
http://www.slideshare.net	4
url_unknown	3
http://webcache.googleusercontent.com	2
http://feeds.distilled.co.uk	1
http://www.opisygadugadu.net	1
http://translate.googleusercontent.com	1
http://www.simplepureclean.com	1

Organic Keyword Research

by Kate Morris on Apr 19, 2011

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Organic Keyword Research — Presentation Transcript