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Email is not Dead. 19% of Holiday Shoppers chose an online retailer because of an email 5% of retailers were chosen because of Social Media What Marketing Channel influenced your search-to-sales last year? http://dis.tl/iXzgiE
Influence Using External Campaigns Special K did it using Television Rand said this too!
First, faceted navigation, do what? Put simply, it allows people to search for a product with filters Because we all hate falling in love with a dress to find out it’s not in our size, right?
How Low Do You Go? Remember that for the best indexation, you have to focus on the most important pages But what variations do you index? Not always necessary to index Best Practice: Staying within three levels if possible
Check Out your Top Pages (you’ll need to filter) Getting a feel for your top content getting traffic. Sorry, can’t give the whole cow away. Ducks are better anyway.
Compare that with Internal Site Search This will give you a look at what people can’t find. Focus on those top searches that do not have a specific focus page. Then check those for traffic and if your competitors have those pages.
Example: Nordstrom Jackets - http://shop.nordstrom.com/c/baby-view-all/jackets Sleepwear - http://shop.nordstrom.com/c/baby-view-all/pajama Size 9m - http://shop.nordstrom.com/c/baby-view-all?size=9m (canonical) Black - http://shop.nordstrom.com/c/baby-view-all?color=black (canonical) Occasion Dresswear - http://shop.nordstrom.com/c/baby-view-all/occasion-dresswear Notice the use of keywords (sometimes different than title) and only the main variations are indexed
Use the Google Keyword Tool to scrape the page or just take a glance The top results might be too generic, use your instincts to identify the best target with the most traffic.
Develop New Post Ideas or Edit Old Ones We didn’t rank for any of those terms … effective keyword research Effective Keyword Research: The Foundational Key google keyword research Is Using Google for Keyword Research the Only Way? keyword research free Is Keyword Research Ever Really Free? free keyword research tool Doing Keyword Research for Free: The Tools and Methods When using keyword research tools to write, always look at the intent of the keyword.
Taking Keyword Research Home … Capture the RSS Feed of Google Trends. Use the feed to write one post a month. Use an external campaign to drive searches, own your niche. Investigate your competitors for keyword ideas. Check keyword use for your top category page. Develop one new blog idea from eHow.
Kate Morris Now to the firing squad …Got questions? Go!