What's Your Story? Using Public Relations to Build Your Bottom Line

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Using the one to many approach of public relations, how do you create an interesting story deserving of attention?

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  • How many of you are the only game in town? No Competitors? It is a race to get the customer – and you are the smart ones because you are here – at the starting blocks - In training to be successful How many of you got into travel because you love to travel? How many signed on to be carnies, salespeople, data geeks? In the two hours you will learn how to raise your visibility - as painlessly as possible. Some sales courses draw from anthropology groups to distinguish between those that go and seek out sales and those that nourish the current sales that they have Currently – Hunters and gatherers vs. farming Today you will learn both hunting and gathering and farming
  • What's Your Story? Using Public Relations to Build Your Bottom Line

    1. 1. What’s your Story?Using Public Relations to Build Your Bottom Line K Squared Communications®, Inc. www.ksqrd.com
    2. 2. Question• Why use Public Relations? – Increase sales – Attract valuable employees – Improve partner deals – Other reasons? K Squared Communications®, Inc. www.ksqrd.com
    3. 3. Who? Where? What? How? • Who do you want to reach? • Where do they live? Work? • What do they read? • What is your competition doing? • What do you want to say? • How are you going to reach them? K Squared Communications®, Inc. www.ksqrd.com
    4. 4. How do you reach the Press? • Targeting publications • Targeting editors • Press releases • Story ideas K Squared Communications®, Inc. www.ksqrd.com
    5. 5. Working with the Press• Timing• Speed• Attitude• Content• Preparation• Background K Squared Communications®, Inc. www.ksqrd.com
    6. 6. Press Releases• Headline• Dateline• News• Quotes K Squared Communications®, Inc. www.ksqrd.com
    7. 7. Working the Interview• The Interview• The Photo Shoot• The Follow up K Squared Communications®, Inc. www.ksqrd.com
    8. 8. Questions? Kate Koziol 773 774 7847 kkoziol@ksqrd.com K Squared Communications®, Inc. www.ksqrd.com

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