Social Networking In Your Job Search

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A practical application of social media outreach for job hunters

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  • These are the three major sites you really need to worry about.
  • There are hundreds of sites. Any one of them is a potential networking opportunity when it comes to finding a job.
  • Although it is LinkedIn’s motto that “Relationships Matter” the fact is all social networking sites bring people together and provide networking opportunities. That’s because relationships are important. These sites have users from CEOs to secretaries and back again. From all kinds of companies, in all walks of life and around the world.
  • Social media is unique in that it is very searchable. Just doing a search for a company or a person will often produce a Facebook profile or a Twitter account. So, use social networking to network. Think of some companies or individuals you would like to work with. Then search for them using Google. Or, search in blog directories, Facebook, LinkedIn or using Twitter Search. Find people who work for those companies.
  • Once you find these people, become their friends. Follow them on Twitter, “friend” them on Facebook, network with them on LinkedIn. However, do NOT just hit them up for a job right away. Interact. Get to know them. Treat them like friends. If you just hit them for jobs right away, you will turn them off. It’s about networking, not begging!
  • When you are looking for jobs you might want to create a blog. When you create a blog you create your own spot on the internet that you can easily update. By updating this blog and putting this blog link wherever you can, you can bring employers directly to you.
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • You MUST write. The single most important thing that will get you readers is putting out good content. If you leave it sitting there empty, it will NEVER gain readers no matter how great or interesting the articles you do have there are. We are talking writing every day, every other day or…bare minimum….once a week for six months to a year. You must put out content.
  • These are sites that let you post links to article, videos, photos and things you find interesting online for others to see and comment about. It’s what blogging started out being. But you can also post links to your own blog articles, and increase traffic to your site. These are just a few examples, there are dozens of them. Sign up at these sites and start posting links for each blog article on them. The more you post, the more people you will get back to your blog. Signing up is easy - just an online form. Then posting is very simple as well. You can cut and paste a URL for each of your blog entries and enter a few keywords or a description and-voila.
  • Go out and find other bloggers to network with. Bloggers are a community and their blogs are part of social networking. So, take the time to search for other bloggers that write about something similar to what you are writing about. You can do a few things once you meet them.
  • Here is an example of a box where you can leave a comment on someone else’s blog. Remember to make your comments relevant to whatever the writer is talking about. If you don’t it will just look like an ad and the moderator of blogger on that site will likely delete your comment or not approve it to begin with. As you can see you can leave a link to your home page or blog. When someone clicks on your name when they read the comment, it will lead them back to your blog. Other bloggers look for this. They often reach out to fellow bloggers and might add your blog to a list of links they have. They may ask you to be a guest blogger on their site. Or, you can offer to let them guest blog on your own site.
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • Start placing a link everywhere E-mail signature On Facebook, MySpace and LinkedIn profiles Comments and forums where you leave information and comments. .
  • Here’s what your profile looks like on LinkedIn. On LinkedIn, in particular, what you put in your profile is what people find when they do searches. Make sure you put your interests, your jobs, and other things that you want people to find you for in your profile. Left Nav bar – profile First you need to sign up. So, visit Twitter.com and click on the yellow Sign Up button
  • Twitter will help you find some friends when you first sign up. On the left side are categories that might be of interest to you. By clicking on them you will find other people using Twitter who have similar interests. You can then “Follow” them and read what they post, reply to those postings, etc.
  • Twitter will help you find some friends when you first sign up. On the left side are categories that might be of interest to you. By clicking on them you will find other people using Twitter who have similar interests. You can then “Follow” them and read what they post, reply to those postings, etc.
  • Twitter will help you find some friends when you first sign up. On the left side are categories that might be of interest to you. By clicking on them you will find other people using Twitter who have similar interests. You can then “Follow” them and read what they post, reply to those postings, etc.
  • Here’s an example. These are some suggested people and organizations to follow under the POLITICS tab. You just click on the FOLLOW buttons to the right and you can start reading what they are posting on your main Twitter page.
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • Got to the top nav bar - Click on Contacts -> Network Statistics.
  • Scroll down Tells you all the top regions and industries you have access to in your network, as well as which are the fastest growing.
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • Click on “Profile” tab -> Click on “Edit Profile”.
  • (scroll down on screen slightly to get the “how youre connected to Brian” scrren I want to meet Brian Hoyt – I know 4 people that are connected to him Also look for people that used to work for XYZ and see what they say about the company.
  • Upload a presentation! In LinkedIn you can do so via apps such as Google Presentation Slideshare Twitter can link to a presentation you put on your website or on any of the other sites that allows public access.
  • Click on Contacts in left nav bar, click on a name, Choose recommend this person Under your Contacts and then next to each contact you will find a link that says “Recommend this person.” Write a recommendation for these people, explain why someone would want to work with them and the work you have done with them.
  • Recommendations help you hire and get hired and find customers and partners. Builds brand and reputation. Makes network more valuable. Select whether you are recommending as a: -Colleague, -Service Provider, -Business Partner, -Student
  • You can search for jobs right in LinkedIn. Companies are starting to post openings there more frequently. Using the information you put into your profile the job search can be very targeted towards you. Click on Jobs at the top of the screen, above your profile. Click on Find JObs
  • Listen first then start talking Qualify sources – what is legitimate and reliable?
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • Creating, networking and maintaining a blog creates a brand and that brand is you. You become associated with what you write. Just like these brands here, you can become a brand and sell yourself to potential employers or customers.
  • Social Networking In Your Job Search

    1. 1. Using Social Media When in Transition: How to Use Social Media to Find that Next Job presented by: Kate Koziol Bryan Alaspa K Squared Communications, Inc.
    2. 2. Show of Hands K Squared Communications www.ksqrd.com
    3. 4. You Will Learn: <ul><li>“ People Search” vs. “Job Search” </li></ul><ul><li>What social media to consider </li></ul><ul><li>How to use them in your search </li></ul><ul><li>Your next steps </li></ul>K Squared Communications www.ksqrd.com
    4. 5. Relationships Are Important <ul><li>Facebook – 500 million + members </li></ul><ul><li>LinkedIn - 75 million + users </li></ul><ul><li>Twitter - 165 million + registered users </li></ul><ul><li>YouTube - 50 million + users </li></ul>K Squared Communications www.ksqrd.com
    5. 6. People Search vs. Job Search <ul><li>Identify companies </li></ul><ul><li>Search for people </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>K Squared Communications www.ksqrd.com
    6. 7. A Place to Meet <ul><li>Reach out to people you find </li></ul><ul><li>Become friends </li></ul><ul><li>Don’t hit them up for a job right away! </li></ul>K Squared Communications www.ksqrd.com
    7. 8. Consider Blogging <ul><li>A great place to showcase writing </li></ul><ul><li>Lets employers come to you </li></ul><ul><li>A place to show off your skills </li></ul><ul><li>A site dedicated entirely to you </li></ul>K Squared Communications www.ksqrd.com
    8. 9. YOU Become the Brand K Squared Communications www.ksqrd.com
    9. 10. IS it Complicated? K Squared Communications www.ksqrd.com It doesn’t have to be…
    10. 11. <ul><li>Job Search is not about you – its about them. </li></ul><ul><li>Tell Them: </li></ul><ul><ul><li>WHO AM I </li></ul></ul><ul><ul><li>WHAT I DO </li></ul></ul><ul><ul><li>WHY I ADD VALUE </li></ul></ul>What is your Story? K Squared Communications www.ksqrd.com
    11. 13. K Squared Communications www.ksqrd.com <ul><li>Pick a Niche </li></ul><ul><ul><ul><li>What is your specialty? What will showcase your abilities? </li></ul></ul></ul><ul><li>What Do YOU Want to Write About? </li></ul><ul><li>Can You Write Consistently? </li></ul><ul><li>Do You Have An Opinion on that Topic? </li></ul><ul><li>Will Anyone Be Interested? </li></ul>What to Write About
    12. 14. How Do You Get an Audience? K Squared Communications www.ksqrd.com The MOST Important Thing to Remember! WRITE WRITE WRITE
    13. 15. Social Bookmarking K Squared Communications www.ksqrd.com Post Links to Your Blog Articles
    14. 16. Make Some Friends K Squared Communications www.ksqrd.com Bloggers Make Friends with Other Bloggers
    15. 17. Leave Comments K Squared Communications www.ksqrd.com Start Contributing Make It Relevant Will Lead Back to Your Blog
    16. 18. Create Links K Squared Communications www.ksqrd.com Create a List of Links on Your Own Site
    17. 19. Links Everywhere K Squared Communications www.ksqrd.com <ul><li>On Your Website </li></ul><ul><li>In Your E-mail Signature </li></ul><ul><li>When You Leave Comments On Other Blogs </li></ul><ul><li>Other Social Media (Facebook, MySpace, Twitter, LinkedIn) </li></ul><ul><ul><li>Some Social Networking Sites Let Your Blog Entries Appear On Your Profile Pages </li></ul></ul>
    18. 20. K Squared Communications www.ksqrd.com Use Twitter
    19. 21. K Squared Communications www.ksqrd.com
    20. 22. K Squared Communications www.ksqrd.com
    21. 23. K Squared Communications www.ksqrd.com
    22. 24. K Squared Communications www.ksqrd.com
    23. 25. Some other tips… K Squared Communications www.ksqrd.com <ul><li>Finish the Profile! </li></ul><ul><li>Add a Photo </li></ul><ul><li>Enter a location </li></ul><ul><li>Fill Out Your Interests </li></ul>
    24. 26. K Squared Communications www.ksqrd.com LinkedIn Statistics
    25. 27. K Squared Communications www.ksqrd.com
    26. 28. Showing up in Searches K Squared Communications www.ksqrd.com <ul><li>People come to you </li></ul><ul><li>Profile shows when searched for on search engines </li></ul>
    27. 29. Make sure your profile is 100% Complete
    28. 30. Do Your Research
    29. 31. K Squared Communications www.ksqrd.com Don’t Get Stale <ul><li>Add photos </li></ul><ul><li>Add notes or link to blogs </li></ul><ul><li>Add videos to your profile </li></ul><ul><li>Upload presentations </li></ul>
    30. 32. K Squared Communications www.ksqrd.com Recommendations <ul><li>Engage in conversation- let people know what you do. </li></ul><ul><li>Write recommendations. The favor will be returned. </li></ul>
    31. 33. K Squared Communications www.ksqrd.com Join Groups and start discussions <ul><li>Find targeted areas of interest </li></ul><ul><li>Listen First </li></ul><ul><li>Get Active </li></ul><ul><li>Don’t over politicize </li></ul>
    32. 34. Search Job Openings K Squared Communications www.ksqrd.com
    33. 35. K Squared Communications www.ksqrd.com Tactics for LinkedIn <ul><li>Learn privacy settings and controls </li></ul><ul><li>Sign up for free seminars </li></ul><ul><li>Make commitment to use the tools </li></ul><ul><li>Don’t overly push the message </li></ul><ul><li>Qualify sources </li></ul><ul><li>Consider membership </li></ul>
    34. 36. Other Considerations K Squared Communications www.ksqrd.com <ul><li>Search companies </li></ul><ul><li>Join groups </li></ul><ul><li>Add notes to your profile </li></ul><ul><li>Update your status </li></ul><ul><li>Post a video resume </li></ul><ul><ul><li>Keep it professional </li></ul></ul><ul><ul><li>What can you do for the company? </li></ul></ul><ul><li>Keep it animated and lively </li></ul>
    35. 37. Job Search Sites K Squared Communications www.ksqrd.com For job hunters in all industries
    36. 38. Final Thoughts K Squared Communications www.ksqrd.com <ul><li>Don’t let it go stale </li></ul><ul><li>Keep posting </li></ul><ul><li>Keep it social </li></ul><ul><li>Remember it’s “networking” </li></ul><ul><li>Keep seeking opportunities </li></ul>
    37. 39. Questions? <ul><li>Kate Koziol </li></ul><ul><li>[email_address] </li></ul><ul><li>Bryan Alaspa </li></ul><ul><li>[email_address] </li></ul><ul><li>773 774 7847 </li></ul>K Squared Communications www.ksqrd.com

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