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Linked In 101 2010
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Linked In 101 2010

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A basic look at creating a LinkedIn profile and then using that profile for business purposes

A basic look at creating a LinkedIn profile and then using that profile for business purposes


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  • 1. LinkedIn 101 How to Create a LinkedIn Profile presented by Kate Koziol, K Squared Communications, Inc.
  • 2. Want to get the most out of Upgrade your registration onsite to the Best Value Package and receive access to THETRADESHOW e-Learning Center TTS.sclivelearninngcenter.com Now you can with THE TRADE SHOW e-Learning Center! THETRADESHOW experience? K Squared Communications www.ksqrd.com
  • 3.  
  • 4.  
  • 5. Show of Hands
    • Do you already use Facebook, Twitter, or LinkedIn?
    • Do you know someone that does?
    K Squared Communications www.ksqrd.com
  • 6. The Social Media Influence
  • 7. You Will Learn:
    • What is LinkedIn?
    • Why should someone consider joining LinkedIn?
    • How is LinkedIn different from other social media sites?
    • Creating your LinkedIn profile
    K Squared Communications www.ksqrd.com
  • 8. You Will Learn:
    • Joining groups
    • Participating in discussions
    • Next steps
    • Success stories
    K Squared Communications www.ksqrd.com
  • 9. “ Relationships Matter”
    • LinkedIn is World’s largest professional network
    • Over 8.5 million professionals internationally from 130 industries
    K Squared Communications www.ksqrd.com
  • 10. The Facts
    • Over 75 million members in over 200 countries
    • Executives from all Fortune 500 companies are LinkedIn members
    K Squared Communications www.ksqrd.com
  • 11. Uses for LinkedIn
    • Career Opportunities
    • References
    • Keeping In Touch
    • Job Inquiries
    • Business Deals
    • Consulting Offers, and more
    K Squared Communications www.ksqrd.com
  • 12. Uses for LinkedIn
    • People come to you
    • Profile shows when searched for on search engines
    K Squared Communications www.ksqrd.com
  • 13. WWW.LINKEDIN.COM
  • 14.  
  • 15. K Squared Communications www.ksqrd.com
  • 16. K Squared Communications www.ksqrd.com
  • 17. K Squared Communications www.ksqrd.com
  • 18. K Squared Communications www.ksqrd.com
  • 19.  
  • 20. Building a Profile K Squared Communications www.ksqrd.com
  • 21. Adding Job Position K Squared Communications www.ksqrd.com
  • 22. K Squared Communications www.ksqrd.com
  • 23. Making Connections
  • 24. Adding Connections
    • Upload email list
    • Search for names you already know
    K Squared Communications www.ksqrd.com
  • 25. Adding Connections K Squared Communications www.ksqrd.com
  • 26. K Squared Communications www.ksqrd.com
  • 27.  
  • 28. Network Statistics
  • 29.  
  • 30. Getting to Know You…
  • 31. Posting and Polling K Squared Communications www.ksqrd.com
  • 32. Posting and Polling
  • 33.  
  • 34. Don’t Let It Get Stale
    • Add photos
    • Add notes or link to blogs
    • Add videos to your profile
    • Upload presentations
    K Squared Communications www.ksqrd.com
  • 35. Start Becoming Social
    • Engage in conversation- let people know what you do.
    • Write recommendations. The favor will be returned.
    K Squared Communications www.ksqrd.com
  • 36. Recommendations K Squared Communications www.ksqrd.com
  • 37. Participate in the Community
    • Join “Groups”
    FROM YOUR PROFILE CLICK ON “GROUPS” K Squared Communications www.ksqrd.com
  • 38. Joining a Group K Squared Communications www.ksqrd.com
  • 39. Joining A Group
  • 40.  
  • 41. Asking A Question
    • Ask Questions in Groups
    K Squared Communications www.ksqrd.com
  • 42.
    • David Kunze
    • Found course management co. through LinkedIn
    • 800-1200 new bookings
    • Hiring 2 new FTEs
    • Participating in golf groups
    K Squared Communications www.ksqrd.com
  • 43. Advice From The Front Lines
    • Learn privacy settings and controls
    • Sign up for free seminars
    • Make commitment to use the tools
    • Don’t overly push the message
    • Qualify sources
    K Squared Communications www.ksqrd.com
  • 44. Putting It All Together K Squared Communications www.ksqrd.com
  • 45. K Squared Communications www.ksqrd.com
  • 46. K Squared Communications www.ksqrd.com
  • 47. Tips for Success
    • Use social networking daily – or often
    • Join a few groups
    • Don’t be a wallflower
    • Choose the right tools
    K Squared Communications www.ksqrd.com
  • 48. Things to Watch
    • Time vanishing
    • Hard selling
    • Not updating
    • Updating too often
    • Too personal
    • Too impersonal
    K Squared Communications www.ksqrd.com
  • 49. Information Management Tools K Squared Communications www.ksqrd.com
  • 50. Success Stories
    • Linked to hiring manager at Yahoo!
    • Was asked for references for new positions
    • Interviewed for himself and was hired
    K Squared Communications www.ksqrd.com
  • 51. Success Stories
    • Goshido sent 700 messages to possible investors
    • 200 responses in 8 days
    • Resulting in $230,000
    K Squared Communications www.ksqrd.com
  • 52. Success Stories
    • James Filbird
    • Uses LinkedIn to acquire new clients
    • Receives 75% Business from LinkedIn
    K Squared Communications www.ksqrd.com
  • 53. Resources
    • learn.linkedin.com/
    • www.executivesguide-linkedin.com/
    K Squared Communications www.ksqrd.com
  • 54. Knowledge is just a touch away With THETRADESHOW e-Learning Center! THE TRADE SHOW e-Learning Center Access 60 hours of recorded sessions online at your convenience. TTS.sclivelearningcenter.com K Squared Communications www.ksqrd.com
  • 55. Questions?
    • Kate Koziol
    • 773 774 7847
    • kkoziol @ksqrd.com
    • www.ksqrd.com
    K Squared Communications www.ksqrd.com