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Blogging 201 Advanced Class New Template (2)
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Blogging 201 Advanced Class New Template (2)


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A more advanced look at blogging for your business. Including how to gain an keep an audience and adding pages to your blog.

A more advanced look at blogging for your business. Including how to gain an keep an audience and adding pages to your blog.

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  • 1. presented by Bryan W. Alaspa, K Squared Communications, Inc. Blogging 201: So, You’ve Started A Blog, Now What?
  • 2. Want to get the most out of Upgrade your registration onsite to the Best Value Package and receive access to THETRADESHOW e-Learning Center Now you can with THE TRADE SHOW e-Learning Center! THETRADESHOW experience?
  • 3. So, You’ve Decided to Start a Blog! Does it Seem a Little Confusing? Are You Feeling a Little Lost?
  • 4. Writing that First Post
  • 5. When You Get Stuck
  • 6. Gaining an Audience
  • 7. Did You Already…?
    • Set Up an RSS (Really Simple Syndication) Feed?
    • Start Posting to Social Bookmarking Sites?
    • Added “Chicklets” to Your Posts?
  • 8. Become Familiar with Keywords
    • Words that Search Engines Look for
    • - Can Be In the Headlines and Within the Body.
    • visit europe this summer!
  • 9. There Are Tools that Can Help
  • 10. And Tools Within Word Press
  • 11. The Tag Cloud
  • 12. Time to Make Some Friends Bloggers Make Friends with Other Bloggers
  • 13. Leaving Comments
    • Start Contributing
    • Make It Relevant
    • Will Lead Back to Your Blog
  • 14. Lovely Links Create a List of Links on Your Own Site
  • 15. Links Within Articles You Can Add Links in Your Blog Articles
  • 16. Make Your Blog a Community
    • Blogging is Part of Social Media, Make it Social:
    • Post Quality Content – Take Advantage of the“Buzz”
    • Fill Your Blog With Links
    • Can You Give Away Something? Do It
    • Interact With Regular Readers
  • 17. Encourage Comments – Make it a Conversation Commentor It’s his blog!
  • 18. Sign Up With Blog Directories
    • Sites that List Blogs of All Topics
      • Searchable
      • Gets Your Blog to a Wider Audience
  • 19.  
  • 20.  
  • 21.  
  • 22. Back to Links for a Moment
    • On Your Website
    • In Your E-mail Signature
    • When You Leave Comments On Other Blogs
    • Other Social Media (Facebook, MySpace, Twitter, LinkedIn)
      • Some Social Networking Sites Let Your Blog Entries Appear On Your Profile Pages
    Start Putting One Everywhere:
  • 23. Keeping Your Audience
  • 24. Ways to Keep Your Audience
      • Don’t Expect Your Blog to Take Off Right Away
    • Remember Your Audience
      • Keep Posting Things They Will Find Interesting
    • Use “Soft Sell”
      • If It Seems Like a Commercial You Will Lose Readers
    • Respond to Comments
      • Don’t Attack – Interact!
  • 25. Adding to Your Blog
    • It Might Be Time to Archive
  • 26. An Archive An Example From Our Website. Once You Set It Up, It Archives Automatically.
  • 27. Pillar Articles!
  • 28. A Personal Example
  • 29. To Add a Page (WordPress Example)
  • 30. Adding a Page
  • 31. Adding a Page
  • 32. Adding a Page
  • 33. Make Stars Out of Regular Readers
    • Ask for Comments
    • Notice Who Leaves Comments
    • Ask Regulars If they Want to Assist You
    • They Can Write Guest Columns Or Monitor C omments, Respond to Comments, Etc.
  • 34. Become Interactive
    • Ask Questions
    • Do Weekly Polls, Puzzles or Games
    • Become a “Cheerleader”
    • Give Readers “Jobs” or “Homework”
    • Create a Forum
    • Create a Newsletter
  • 35. Your Blog is a Brand
    • A Brand Will Develop As You Write
  • 36. More Success Stories
  • 37. More Success Stories
  • 38. Success Stories Continued…
  • 39. Success Stories Continued…
  • 40. Just One More…
  • 41. What to Do Next
    • So Go Out and Think About Your Blog
      • What Do You Want to Write About?
      • How Often Can I Write
      • Do I Want to Give Writing Duties to
      • Someone Else?
      • What Other Blogs Do I Like to Read?
      • What Comments Can I Leave With those Blogs?
  • 42. So, Remember
    • THINK!
  • 43. Knowledge is just a touch away… Knowledge is just a touch away With THETRADESHOW e-Learning Center! THE TRADE SHOW e-Learning Center Access 60 hours of recorded sessions online at your convenience.
  • 44. Questions?
    • Bryan W. Alaspa
    • 773 774 7847
    • [email_address]