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Voice and Tone: Creating content for humans (Kate Kiefer Lee)

by content person at MailChimp on Nov 01, 2012

  • 7,405 views

A brand’s voice stays the same from day to day, but its tone has to change all the time, depending on both the situation and the reader’s feelings. This talk focuses on articulating your brand’s ...

A brand’s voice stays the same from day to day, but its tone has to change all the time, depending on both the situation and the reader’s feelings. This talk focuses on articulating your brand’s personality and writing for emotional humans.

I use MailChimp as a case study to explain how we created VoiceandTone.com, an interactive voice and tone guide, and how it improved the company’s content and processes across departments.

I also share a few of my favorite voice and tone guides, as well as some examples of empathetic (and not so empathetic) content in action.

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Voice and Tone: Creating content for humans (Kate Kiefer Lee) Voice and Tone: Creating content for humans (Kate Kiefer Lee) Presentation Transcript