Tricks to get content strategy adopted in your company

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  • 1. Living the content dream Tricks to get you from theory to practice Kate Kenyon
  • 2. This is me @kate_kenyon #csforum14
  • 3. @kate_kenyon #csforum14
  • 4. @kate_kenyon #csforum14
  • 5. @kate_kenyon #csforum14
  • 6. @kate_kenyon #csforum14 Trick #1: Audit your audience
  • 7. @kate_kenyon #csforum14
  • 8. @kate_kenyon #csforum14 Name & Dept Impact of content problem Impact of content solution Benefit for them Cost for them
  • 9. @kate_kenyon #csforum14
  • 10. @kate_kenyon #csforum14 Trick #2: Tell people what you’re going to fix, not how
  • 11. @kate_kenyon #csforum14
  • 12. @kate_kenyon #csforum14
  • 13. @kate_kenyon #csforum14 Trick #3: Find your influencers
  • 14. @kate_kenyon #csforum14
  • 15. @kate_kenyon #csforum14 Tool #4: Pain and pleasure go together
  • 16. @kate_kenyon #csforum14
  • 17. @kate_kenyon #csforum14 Trick #5: Tell them a story
  • 18. @kate_kenyon #csforum14
  • 19. @kate_kenyon #csforum14
  • 20. @kate_kenyon #csforum14
  • 21. @kate_kenyon #csforum14
  • 22. @kate_kenyon #csforum14 Trick #6: Spark imagination
  • 23. @kate_kenyon #csforum14
  • 24. @kate_kenyon #csforum14 Trick #7: Sell your success
  • 25. @kate_kenyon #csforum14
  • 26. @kate_kenyon #csforum14 Trick #8: Keep listening
  • 27. @kate_kenyon #csforum14
  • 28. @kate_kenyon #csforum14 Trick #9: Play a long game
  • 29. @kate_kenyon #csforum14
  • 30. @kate_kenyon #csforum14 Trick #10: Belief (lots and lots of it)
  • 31. @kate_kenyon #csforum14
  • 32. @kate_kenyon #csforum14