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Content Strategy, contentmanagement tools - and the happy            ending           Kate Kenyon
Seriously? Youthink this is myproblem?
I’m not a techy. I can’t even type well
Kate’s content strategy circle of life                             Business goals    Tracking, Measurement                ...
PeopleThe tech guy         The translator        The Tech Editor           MeProcessCreation       Translation   Publicati...
CMS requirementsUSER REQUIREMENTS• As the company CS, I want to be able to export any English  content to a 3rd party tran...
What did she say again?• Own it. It really is your problem• Understand it. Change what you need to change• Plan for it. Ma...
@kate_kenyon  Thank you!
Content Strategy, and taming your CMS
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Content Strategy, and taming your CMS

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Transcript of "Content Strategy, and taming your CMS"

  1. 1. Content Strategy, contentmanagement tools - and the happy ending Kate Kenyon
  2. 2. Seriously? Youthink this is myproblem?
  3. 3. I’m not a techy. I can’t even type well
  4. 4. Kate’s content strategy circle of life Business goals Tracking, Measurement Content audit People, process, tools Implementation audit Content Strategy formation
  5. 5. PeopleThe tech guy The translator The Tech Editor MeProcessCreation Translation Publication Revision Translation PublicationTools The translation tools The CMS
  6. 6. CMS requirementsUSER REQUIREMENTS• As the company CS, I want to be able to export any English content to a 3rd party translation company as XML• As the company CS, I want to be able to import Japanese content from XML, store it and publish it to my site• As the company CS, I want any future changes to English content to be automatically notified to the translation company, and exported to them.• As the company CS, I want any imported Japanese content to be clearly identifiable and mapped to its English counterpart
  7. 7. What did she say again?• Own it. It really is your problem• Understand it. Change what you need to change• Plan for it. Make it part of your strategy
  8. 8. @kate_kenyon Thank you!
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