Mobile Monday Silicon Valley 6/1/09 - LBS App Demos

Location Aware App Demos June 1, 2009 www.mobilemonday.us #momosv

Skyhook Wireless Developer’s Program

Founded in 2003, headquartered in Boston

$16.6 million in funding

Customers / Partners

Device Manufacturers

Chipsets

Developers

Websites

About Skyhook Wireless

XPS Combines Wi-Fi, Cell ID and GPS

Core Technology: Wi-Fi Positioning System

Fast

Location results in under 1 second

Accurate

10-20 meter accuracy

Compliments traditional positioning tech

Works best where GPS performs worst (indoors, urban areas)

XPS Hybrid Positioning System

How Does it Work? We drive

San Francisco Coverage

Coverage - Europe

100m + Wi-Fi APs

700,000 + cell towers

70% population coverage

North America

UK + top 5 Euro countries

Expanding in Asia

200 million location lookups per day

Skyhook SDK supports all major platforms

Mac OS X, Windows, Android, Symbian, Linux

Business Model

Ad Rev Share or Licensing Fee

Press

Skyhook Developer’s Program

AT&T Developer Program http://developer.att.com

BONDI OMTP Ltd. – An Industry Forum dedicated to defragmentation

M obile M onday S ilicon V alley: L ocation A ware A pps Providing access through web applications and widgets Tim Haysom – Chief Marketing Officer 1 st June 2009 Palo Alto

Who are we? Operator members Sponsor members Advisor members An Industry Body Dedicated to De-fragmentation

Enabling the mobile web

Endorsement of (W3C) web standards for browser and widget runtimes

Consistent JavaScript interfaces enabling access to device and network resident capabilities

A security layer that can restrict assess to these capabilities

Web 2.0 AJAX + W3C Widgets and Browser Web runtime Secure Access Web engine Operating Systems Widget Package System Events Communications History Application Invoke Messaging Gallery File IO Phone Status PIM Location User Interaction Application Settings Dynamic API New API Camera Web Package interfaces

a new way of working

“ Fast Standards”

Open Source Reference Implementation (RI)

Specification driven by Reference Implementation

Encouraging commercial implementations

Compliance Tests

July 2008 February 2009 starts Candidate release February 2009 LiMo Release 2 support announced June 2009 Approved release 1.0 Fast Moving

Widget Screenshots

Screenshots

Get Involved

OMTP site www.omtp.org

All our documentation

Developer site http://bondi.omtp.org

Download Specifications

Feedback and contribute:

Sign up for chance to win an ipod nano

thanks

Micello Your phone is your network.

June 1st, 2009 Ankit Agarwal, Founder & CEO

So What’s Happening Here? Micello, Inc

Introducing Micello

Navigate the place with our unique map.

Connect with people you know.

Find out what’s happening here.

Go inside interesting places. Micello, Inc

Micello Everywhere PnP Sunnyvale Micello, Inc San Jose Marriot Santana Row Moscone

Any interesting place that’s important to you, we bring to your phone. Micello, Inc

Team & History

Conceived idea November 2008.

Bootstrapped + friends/family investments

Out of stealth mode for 10 days.

Micello, Inc

Business Model Micello, Inc Core features for every place. Premium services monetized through community owner.

Launch tomorrow @JavaOne, SF

We’ll be at conferences. Get the application for your Blackberry (0S 4.5+) or iPhone from get.micello.com.

End of summer - entire bay area online.

Next Three Months Micello, Inc

Micello, Inc Ankit Agarwal [email_address] T: @agarwal_ankit Thank You!

Nokia Point & Find A new way for users to find relevant information and services by simply pointing their camera phone at real life objects.

Nokia Point & Find: users easily find relevant content. One click selects reviews, trailers, local showtimes, and more. The poster is recognized and relevant links served – without even one click! 1 2 3 © 2009 Nokia Point phone at movie poster…

Technology: deliver game-changing services with break-through ease of use regardless of your technology choice.

Automatic visual object recognition

No physical tags or codes on objects

No annoying mobile typing or keywords

1D and 2D barcode recognition

GPS and Cell ID-based positioning

Contextual text search

OTA-updated directories for navigation

Intuitive, visual-based user interface

Other input mechanism in development

Deliver a range of result actions: open web pages, stream video, place calls, send SMS, email or MMS, and more...

Nokia Point & Find delivers a range of result actions :

Open web pages

Place calls

Stream videos and audio

Send SMS, MMS and email messages

Enable transactions, and more

Platform: build worlds through the Management Portal and Mobile Application – without any programming.

1. Mobile Application

Use the P&F Client App on device to “tag” objects – it’s as simple as taking photos . (“Point & Tag”)

Tagged images automatically upload to Management Portal

2. Management Portal Web Site

Create, name, customize and manage worlds

Associate tags to specific content and actions

Broad solutions: across industries Nokia Point & Find enables new business opportunities. Point at exhibits and objects on display to learn more and interact Make attractions within a theme park connect to mobile interactive experiences (Disney) Point at cars at a car show or dealership and learn more about the vehicles Point at apartments to “check available apartments” or point at house for sale to get detailed info and photo tour Point at an area or object in a car to get info, tutorials, and explanations Real Estate Automotive Events, Trade Shows, Venues, Museums, Theme Parks Retail/Consumer Products Publishers/Magazines Point at products on display and on shelves and get details, reviews, promos, and price comparisons Point at different ads and pages in a magazine and get additional relevant info and calls to action Out of Home Ads Point at street posters and billboards to learn more and interact with ad Build engaging intercative campaigns Brands, Ad Agencies, Media Buyers Enable consumers to build their own interactive experiences and make part of their social networks Consumer/Long Tail © 2009 Nokia

Event/Venue example: point phone at venue and see current line-up, call ticket hotline, link to web site... Walking past venue… Point phone at venue…

Results:

See current venue line-up

Link to venue web site

Call to ticket hotline

Download tracks from Nokia music

Get map/directions to venue with GPS

Real Estate example: point phone at home for sale and with one click call sales agent, see virtual tour... Driving by a house for sale Point phone at house…

Results:

Initiate call to sales agent

See virtual tour of home

Find comparable homes for sale in area (GPS)

OOH Interactivity: while On The Go, point phone at outdoor ad and link to promos, web, locations, etc. Walking past a street ad Point phone at the ad…

Results:

Link to brand web site

Coupons, promos

Play video ads

Sign-up for fan club by sending SMS message

Find nearest seller of product (GPS)

More information: pointandfind.nokia.com Contact info : Stefano Landi Head of Sales & Business Development Nokia Point & Find [email_address]

ZOS Communications A locations based services platform company focusing on location communications.

ZOS Vision Take the feature of location and turn it into a utility. Build a platform for anyone or any company to use in order foster location based services.

Split Personalities Location Sharing App LBS Platform

Developers

Manufactures

Carriers

People to People

People to Places

Mobile to Services

LBS Platform Mobile Developers 3 rd Party DB’s

zhiing

Browser Plug-In

Browser to Mobile Location Based Messaging

BooRah Android-based restaurant searching.

An Intuit Company BooRah Confidential Find out the “good” and the “bad” about a place

BooRah Confidential When consumers look for a local restaurant...

Internet is the preferred destination for local information

Local search category growing at +20% y/y

Restaurant search is the #1 searched local category

30-40M searches per month for ‘restaurant(s)’ keyword alone

Reviews drive user selection…

- Online consumers want opinions and experiences, not just listings or websites

- Restaurants the #1 purchase category using reviews

… and consumer willingness to pay

Customers willing to spend more with highly rated restaurants

4-star 5-star (Mid-priced) 4-star 5-star (High-End) Sources: Comscore, Hitwise, Google, Microsoft

BooRah Confidential ...BooRah runs an automated local information ‘ecosystem’ to meet consumer needs. Summarize information from fragmented sources on the Internet… … Distribute it where the eyeballs are… … Integrate local owners / marketers into the process. “ BooRah: I could give up Yelp for this” “ One-stop site for diners…” “ Summarizes reviews to give a comprehensive ranking” “… we like the way that BooRah cleanly presents local reviews from lots of sources…” “ Three Hot G1 Android Apps Already Out” “… innovative and easy for restaurants to use” “… provides both an incentive for newer customers to return and to reward regular customers”

BooRah Confidential

Fragmented information

Reviews / Ratings – 2,800,000+ reviews of 600,000 restaurants in 10,000 cities across 100’s of sites

Discounts / Offers – 38,000 restaurant offers & discounts

Reservations / Carryout – Online reservations for 30,000+ restaurants

Other features – 300,000 online menus; 30,000 restaurant photographs

First, summarize information from fragmented sources across the Internet BooRah Summarization Sentiments extracted and scores generated for Food, Service & Ambiance and Overall ratings Easy to read summaries and ratings for quick, concise reference Mashup of useful, highly relevant, and monetized content for a focused consumer experience √ √ √

BooRah Confidential Online Directories & Local Publishers Syndication – Delivery of summarized content to search, hyperlocal news, and other local content publishers SaaS for Media Sites – Highly summarized content adds value to developers; delivers links & traffic to BooRah Then, distribute it where the eyeballs are Mobile Platforms Phones – Text/SMS, Mobile Web, and PDA client software application for delivery of highly summarized information to mobile devices LBS API – Location-Enabled API for developers and third-party applications Licensing Ratings & Attributes for Listings – Detailed Scores, attributes, relevant links & review summaries for engagement & good customer experience

BooRah Confidential And integrate local restaurant owners/marketers into the process.

Free Services

Restaurant Owner ‘Portal’ and Weekly Email Alerts Owners stay on top of the social media and critical buzz about their business

Basic Enhanced Listing Restaurants deliver their own message to users and customers

Premium Services

- Reputation Monitoring & Management Analytics and tracking for brands and multi-unit/multi-location businesses

- Lead Generation & tracking Online reservations, discounts and coupons, call source tracking tie restaurant leads to their online sources

- Customer Feedback and Loyalty Builds two-way communication and 1-1 relationships between customers and restaurants in turn-key program

Up-selling to

BooRah Confidential Semantic Processor* Sentiment Summarizer Semantic Crawler * BooRah’s Semantic Platform for Local Search Ratings Generator Syndication Platform Local Search Engine Reviews Developer Interfaces BooRah.com Portal Mobile Applications Content Distribution * Patents Pending BooRah Services

BooRah Restaurant Search App - Android

Top App in Lifestyle Category

70% Active Install

Centered around current location

Powerful Semantic Search

Loki plug-in & Firefox Geode enabled search

GasBag jamcode LLC is the leader in crowd-sourced LBS applications

Mick Johnson CEO & Co-Founder [email_address]

Rocking out

Founded in July 2008

Team of 4

3 in California, 1 in Sydney

Boot-strapped and cash-flow positive

300,000 downloads on the App Store

Show me the money Advertising Direct Sales Data Sales

Gas Price Data Feeds

User Behavior

Targeted demographics

Aggregate User Location

WhiteLabel Knektr

Rich-mapping

Fast and easy to use

Brand, price, location

People hate Microsoft

Crowd-sourced

Frictionless data entry

Real-time price stream

Popularity via Facebook

Sticky

Track mileage over time

Draws people back in

Up-sell to Pro version

GeoVector GV World Surfer: Point your phone at places to get information.

A Special Presentation for: GeoVector Corporation +1-415-381-1930 June 1, 2009 TM

GeoVector Mission

Click on the Real World ™

Empowered Mobile Search

Point your Phone to Search

Phone is a World Mouse

Simple

User Controlled

Efficient

Convenient

Implementation Method

No beacons, tags, bar codes

No image matching

No costly image databases

Works with existing POIs

Lat/Long is sole requirement

What is GeoVector World Surfer?

Uses GPS and Compass for Directional Search

Easy Access to Info on Retailers and POIs

Shopping without Spam

Bookmark Favorite Spots

Be Guided without Maps

New Frontiers in Gaming

Stay Tuned . . .

Why is World Surfer Different?

Hungry? For What? Plenty of Options Call or Go There? Reviews and More

Innovative Revenue Opportunities… Unique Platform … and the Things they Want to Buy. Linking the Places People Visit . . .

User Pulled, Opt-in, Advertising

Highly Accountable

Know what Customers want NOW

User Interest Determines Banners

Information When Needed

No Location SPAM

Point and Buy ®

GeoVector Background

Offices: San Francisco, Tokyo, Auckland, Dublin

Over 60 Patents Awarded or Pending in Augmented Reality

Applications Now Commercially Available throughout Japan

Applications Launching in Europe and US in 2009

Business Model: Ad Rev Share; Licensing; Premium Content

Featured in Wall Street Journal, New York Times, Forbes.com, LA Times, Television, Radio (and Tons of Trade Journals…)

GlobalMotion Media Provides server-side and mobile applications to geo-enable communities.

5/28/09 GlobalMotion Media Inc. -

- GPS Meets the Web 5/28/09 GlobalMotion Media Inc. - An avant-garde idea in 2006, today it is everywhere: Google Latitude, iPhoto Places, Nokia Plazes, Loopt, Yelp, LBS, LBx, NYTimes, and more. Our approach remains unique.

GlobalMotion Media, Inc.

Using Location-Aware Devices to tell Stories about Travel since 2006

Partnering with the leading players in automotive, sports, and communications

EveryTrail.com

A global community of active travelers: Outdoors, Aviation, Marine and Road

150,000 monthly unique visitors

105k user-generated trips & growing 5%/wk

5/28/09 GlobalMotion Media Inc. - Examples of User-Generated Content (1) Sailing around Elba, Italy

5/28/09 GlobalMotion Media Inc. - Examples of User-Generated Content (2) Sightseeing in Kyoto

http://www.everytrail.com

Self-expression

Community and Social Networking

Maps with GPS tracks

Technology Innovations for Ease of Use

Very Sticky

Viral Growth

Continuous Improvement

Launched Sept ‘08 5/28/09 GlobalMotion Media Inc. - Greatly facilitates content generation 1500 sessions per day Half of our new users

EveryTrail for Android 5/28/09 GlobalMotion Media Inc. -

Real Time Posting 5/28/09 GlobalMotion Media Inc. -

Launched for REI May ‘09 5/28/09 GlobalMotion Media Inc. - Supports REI’s advocacy mission Content with branded message goes to www.everytrail.com

5/28/09 GlobalMotion Media Inc. - Other Phone Applications

Skout A mobile location-based social dating service with a twist.

Location Based Mobile Dating

Redg Snodgrass [email_address]

Skout overview Skout OUT Skout.com

All web enabled phones

iPhone Application

SkoutOUT

Team Christian Wiklund CEO VMware R&D. Founded Skout. Niklas Lindstrom CTO Architect. Responsible for design and implementation of Metrotech’s products. Redg Snodgrass VP Biz Dev Built 25+ sales team as Director of Sales. Ben Pollack Director Product Product Manager at Slide. Built Growing Gifts from scratch (Facebook) with 20M+ installs. 3 Engineers + 1 Admin + 1 Creative Director

Location Based Mobile Dating Redg Snodgrass [email_address]

Abaq.us A SaaS platform to enable location-based Social & Enterprise applications for B2B customers

Company Highlights

High-growth market opportunity in Geo-enabling online communities and business applications

720M GPS devices by 2011 (In Stat)

~$3.3B Location based mobile Social networking 2013 (ABI)

~$6B Location based mobile Enterprise applications 2013 (ABI)

Abaq.us provides location-enabled, hosted Social and Enterprise web solutions.

Founded in October 2007

Team with Mobile & Web platform experience

Self funded to-date

GPS Phones

GPS CE devices

SaaS based Geoweb platform for LBS applications

Abaq.us Products

GeoWeb Services Platform: A hosted, SaaS based web services platform (API, widgets) to enable LBS social & enterprise applications

MyGeoDiary: A geo-social application to ‘Organize, Personalize, & Publish’ personal location content across many websites using a variety of GPS-enabled mobile devices.

GeoRecorder Device Framework: Support for Phones, PNDs, GPS Data loggers based on NMEA, GSD, TCX and GPX, KMZ& KML formats e.g. BB, Android, Windows Mobile,

Copyright 2007-2009 Abaqus, Inc. All Rights Reserved Confidential GeoWeb Services™ STORE VISUALIZE ANALYZE UTILIZE (Hosted, SaaS platform for location-based Social and Enterprise applications) APIs & Widgets For custom apps myGeoDiary MyGeoRecorder Framework for Phone & Device Support

Summary