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Mobile Monday Silicon Valley June 1st 2009. LBS App demos in Palo Alto. ...

Mobile Monday Silicon Valley June 1st 2009. LBS App demos in Palo Alto.

Presenters include:

Skyhook Wireless
BONDI
Micello
Nokia Point and Find
Skout
Abaq.us
GeoVector
GasBag
EveryTrail & Wherester
Boorah
Zhiing

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Mobile Monday Silicon Valley 6/1/09 - LBS App Demos Mobile Monday Silicon Valley 6/1/09 - LBS App Demos Presentation Transcript

  • Location Aware App Demos June 1, 2009 www.mobilemonday.us #momosv
  • Skyhook Wireless Developer’s Program
    • Founded in 2003, headquartered in Boston
    • $16.6 million in funding
    • Customers / Partners
      • Device Manufacturers
      • Chipsets
      • Developers
      • Websites
    About Skyhook Wireless
    • XPS Combines Wi-Fi, Cell ID and GPS
    • Core Technology: Wi-Fi Positioning System
    • Fast
      • Location results in under 1 second
    • Accurate
      • 10-20 meter accuracy
    • Compliments traditional positioning tech
      • Works best where GPS performs worst (indoors, urban areas)
    XPS Hybrid Positioning System
  • How Does it Work? We drive
  • San Francisco Coverage
  • Coverage - Europe
    • 100m + Wi-Fi APs
    • 700,000 + cell towers
    • 70% population coverage
      • North America
      • UK + top 5 Euro countries
    • Expanding in Asia
    • 200 million location lookups per day
    • Skyhook SDK supports all major platforms
      • Mac OS X, Windows, Android, Symbian, Linux
    • Business Model
      • Ad Rev Share or Licensing Fee
    • Press
    Skyhook Developer’s Program
  • AT&T Developer Program http://developer.att.com
  • BONDI OMTP Ltd. – An Industry Forum dedicated to defragmentation
  • M obile M onday S ilicon V alley: L ocation A ware A pps Providing access through web applications and widgets Tim Haysom – Chief Marketing Officer 1 st June 2009 Palo Alto
  • Who are we? Operator members Sponsor members Advisor members An Industry Body Dedicated to De-fragmentation
    • Enabling the mobile web
    • Endorsement of (W3C) web standards for browser and widget runtimes
    • Consistent JavaScript interfaces enabling access to device and network resident capabilities
    • A security layer that can restrict assess to these capabilities
  • Web 2.0 AJAX + W3C Widgets and Browser Web runtime Secure Access Web engine Operating Systems Widget Package System Events Communications History Application Invoke Messaging Gallery File IO Phone Status PIM Location User Interaction Application Settings Dynamic API New API Camera Web Package interfaces
  • a new way of working
    • “ Fast Standards”
    • Open Source Reference Implementation (RI)
    • Specification driven by Reference Implementation
    • Encouraging commercial implementations
    • Compliance Tests
  • July 2008 February 2009 starts Candidate release February 2009 LiMo Release 2 support announced June 2009 Approved release 1.0 Fast Moving
  • Widget Screenshots
  • Screenshots
  • Get Involved
    • OMTP site www.omtp.org
    • All our documentation
    • Developer site http://bondi.omtp.org
    • Download Specifications
    • Feedback and contribute:
    • Sign up for chance to win an ipod nano
  • thanks
  • Micello Your phone is your network.
  • June 1st, 2009 Ankit Agarwal, Founder & CEO
  • So What’s Happening Here? Micello, Inc
  • Introducing Micello
    • Navigate the place with our unique map.
    • Connect with people you know.
    • Find out what’s happening here.
    Go inside interesting places. Micello, Inc
  • Micello Everywhere PnP Sunnyvale Micello, Inc San Jose Marriot Santana Row Moscone
  • Any interesting place that’s important to you, we bring to your phone. Micello, Inc
  • Team & History
    • Conceived idea November 2008.
    • Bootstrapped + friends/family investments
    • Out of stealth mode for 10 days.
    Micello, Inc
  • Business Model Micello, Inc Core features for every place. Premium services monetized through community owner.
    • Launch tomorrow @JavaOne, SF
    • We’ll be at conferences. Get the application for your Blackberry (0S 4.5+) or iPhone from get.micello.com.
    • End of summer - entire bay area online.
    Next Three Months Micello, Inc
  • Micello, Inc Ankit Agarwal [email_address] T: @agarwal_ankit Thank You!
  • Nokia Point & Find A new way for users to find relevant information and services by simply pointing their camera phone at real life objects.
  • © 2008 Nokia P&F Board Meeting P4 REV 5-C Fast and easy mobile access to relevant content and services Stefano Landi Head of Sales & Business Development
  • Nokia Point & Find: users easily find relevant content. One click selects reviews, trailers, local showtimes, and more. The poster is recognized and relevant links served – without even one click! 1 2 3 © 2009 Nokia Point phone at movie poster…
  • Technology: deliver game-changing services with break-through ease of use regardless of your technology choice.
    • Automatic visual object recognition
        • No physical tags or codes on objects
        • No annoying mobile typing or keywords
      • 1D and 2D barcode recognition
      • GPS and Cell ID-based positioning
      • Contextual text search
      • OTA-updated directories for navigation
      • Intuitive, visual-based user interface
      • Other input mechanism in development
    © 2009 Nokia
  • Deliver a range of result actions: open web pages, stream video, place calls, send SMS, email or MMS, and more...
    • Nokia Point & Find delivers a range of result actions :
        • Open web pages
        • Place calls
        • Stream videos and audio
        • Send SMS, MMS and email messages
        • Enable transactions, and more
    © 2009 Nokia
  • Platform: build worlds through the Management Portal and Mobile Application – without any programming.
    • 1. Mobile Application
      • Use the P&F Client App on device to “tag” objects – it’s as simple as taking photos . (“Point & Tag”)
      • Tagged images automatically upload to Management Portal
    • 2. Management Portal Web Site
      • Create, name, customize and manage worlds
      • Associate tags to specific content and actions
  • Broad solutions: across industries Nokia Point & Find enables new business opportunities. Point at exhibits and objects on display to learn more and interact Make attractions within a theme park connect to mobile interactive experiences (Disney) Point at cars at a car show or dealership and learn more about the vehicles Point at apartments to “check available apartments” or point at house for sale to get detailed info and photo tour Point at an area or object in a car to get info, tutorials, and explanations Real Estate Automotive Events, Trade Shows, Venues, Museums, Theme Parks Retail/Consumer Products Publishers/Magazines Point at products on display and on shelves and get details, reviews, promos, and price comparisons Point at different ads and pages in a magazine and get additional relevant info and calls to action Out of Home Ads Point at street posters and billboards to learn more and interact with ad Build engaging intercative campaigns Brands, Ad Agencies, Media Buyers Enable consumers to build their own interactive experiences and make part of their social networks Consumer/Long Tail © 2009 Nokia
  • Event/Venue example: point phone at venue and see current line-up, call ticket hotline, link to web site... Walking past venue… Point phone at venue…
    • Results:
    • See current venue line-up
    • Link to venue web site
    • Call to ticket hotline
    • Download tracks from Nokia music
    • Get map/directions to venue with GPS
    © 2009 Nokia
  • Real Estate example: point phone at home for sale and with one click call sales agent, see virtual tour... Driving by a house for sale Point phone at house…
    • Results:
    • Initiate call to sales agent
    • See virtual tour of home
    • Find comparable homes for sale in area (GPS)
    © 2009 Nokia
  • OOH Interactivity: while On The Go, point phone at outdoor ad and link to promos, web, locations, etc. Walking past a street ad Point phone at the ad…
    • Results:
    • Link to brand web site
    • Coupons, promos
    • Play video ads
    • Sign-up for fan club by sending SMS message
    • Find nearest seller of product (GPS)
    © 2009 Nokia
  • More information: pointandfind.nokia.com Contact info : Stefano Landi Head of Sales & Business Development Nokia Point & Find [email_address]
  • ZOS Communications A locations based services platform company focusing on location communications.
  •  
  • ZOS Vision Take the feature of location and turn it into a utility. Build a platform for anyone or any company to use in order foster location based services.
  • Split Personalities Location Sharing App LBS Platform
    • Developers
    • Manufactures
    • Carriers
    • People to People
    • People to Places
    • Mobile to Services
  • LBS Platform Mobile Developers 3 rd Party DB’s
  • zhiing
  • Browser Plug-In
  • Browser to Mobile Location Based Messaging
  •  
  • BooRah Android-based restaurant searching.
  • An Intuit Company BooRah Confidential Find out the “good” and the “bad” about a place
  • BooRah Confidential When consumers look for a local restaurant...
    • Internet is the preferred destination for local information
    • Local search category growing at +20% y/y
    • Restaurant search is the #1 searched local category
    • 30-40M searches per month for ‘restaurant(s)’ keyword alone
    • Reviews drive user selection…
    • - Online consumers want opinions and experiences, not just listings or websites
    • - Restaurants the #1 purchase category using reviews
    • … and consumer willingness to pay
    • Customers willing to spend more with highly rated restaurants
    4-star 5-star (Mid-priced) 4-star 5-star (High-End) Sources: Comscore, Hitwise, Google, Microsoft
  • BooRah Confidential ...BooRah runs an automated local information ‘ecosystem’ to meet consumer needs. Summarize information from fragmented sources on the Internet… … Distribute it where the eyeballs are… … Integrate local owners / marketers into the process. “ BooRah: I could give up Yelp for this” “ One-stop site for diners…” “ Summarizes reviews to give a comprehensive ranking” “… we like the way that BooRah cleanly presents local reviews from lots of sources…” “ Three Hot G1 Android Apps Already Out” “… innovative and easy for restaurants to use” “… provides both an incentive for newer customers to return and to reward regular customers”
  • BooRah Confidential
    • Fragmented information
    • Reviews / Ratings – 2,800,000+ reviews of 600,000 restaurants in 10,000 cities across 100’s of sites
    • Discounts / Offers – 38,000 restaurant offers & discounts
    • Reservations / Carryout – Online reservations for 30,000+ restaurants
    • Other features – 300,000 online menus; 30,000 restaurant photographs
    First, summarize information from fragmented sources across the Internet BooRah Summarization Sentiments extracted and scores generated for Food, Service & Ambiance and Overall ratings Easy to read summaries and ratings for quick, concise reference Mashup of useful, highly relevant, and monetized content for a focused consumer experience √ √ √
  • BooRah Confidential Online Directories & Local Publishers Syndication – Delivery of summarized content to search, hyperlocal news, and other local content publishers SaaS for Media Sites – Highly summarized content adds value to developers; delivers links & traffic to BooRah Then, distribute it where the eyeballs are Mobile Platforms Phones – Text/SMS, Mobile Web, and PDA client software application for delivery of highly summarized information to mobile devices LBS API – Location-Enabled API for developers and third-party applications Licensing Ratings & Attributes for Listings – Detailed Scores, attributes, relevant links & review summaries for engagement & good customer experience
  • BooRah Confidential And integrate local restaurant owners/marketers into the process.
    • Free Services
    • Restaurant Owner ‘Portal’ and Weekly Email Alerts Owners stay on top of the social media and critical buzz about their business
    • Basic Enhanced Listing Restaurants deliver their own message to users and customers
    • Premium Services
    • - Reputation Monitoring & Management Analytics and tracking for brands and multi-unit/multi-location businesses
    • - Lead Generation & tracking Online reservations, discounts and coupons, call source tracking tie restaurant leads to their online sources
    • - Customer Feedback and Loyalty Builds two-way communication and 1-1 relationships between customers and restaurants in turn-key program
    Up-selling to
  • BooRah Confidential Semantic Processor* Sentiment Summarizer Semantic Crawler * BooRah’s Semantic Platform for Local Search Ratings Generator Syndication Platform Local Search Engine Reviews Developer Interfaces BooRah.com Portal Mobile Applications Content Distribution * Patents Pending BooRah Services
  • BooRah Restaurant Search App - Android
    • Top App in Lifestyle Category
    • 70% Active Install
    • Centered around current location
    • Powerful Semantic Search
  • Loki plug-in & Firefox Geode enabled search
  • GasBag jamcode LLC is the leader in crowd-sourced LBS applications
  • Mick Johnson CEO & Co-Founder [email_address]
  • Rocking out
    • Founded in July 2008
    • Team of 4
      • 3 in California, 1 in Sydney
    • Boot-strapped and cash-flow positive
    • 300,000 downloads on the App Store
  • Show me the money Advertising Direct Sales Data Sales
    • Gas Price Data Feeds
    • User Behavior
    • Targeted demographics
    • Aggregate User Location
    WhiteLabel Knektr
  • Rich-mapping
    • Fast and easy to use
    • Brand, price, location
    • People hate Microsoft
  • Crowd-sourced
    • Frictionless data entry
    • Real-time price stream
    • Popularity via Facebook
  • Sticky
    • Track mileage over time
    • Draws people back in
    • Up-sell to Pro version
  • GeoVector GV World Surfer: Point your phone at places to get information.
  • A Special Presentation for: GeoVector Corporation +1-415-381-1930 June 1, 2009 TM
  • GeoVector Mission
  • Click on the Real World ™
    • Empowered Mobile Search
    • Point your Phone to Search
    • Phone is a World Mouse
      • Simple
      • User Controlled
      • Efficient
      • Convenient
  • Implementation Method
    • No beacons, tags, bar codes
    • No image matching
    • No costly image databases
    • Works with existing POIs
    • Lat/Long is sole requirement
  • What is GeoVector World Surfer?
    • Uses GPS and Compass for Directional Search
    • Easy Access to Info on Retailers and POIs
    • Shopping without Spam
    • Bookmark Favorite Spots
    • Be Guided without Maps
    • New Frontiers in Gaming
    Stay Tuned . . .
  • Why is World Surfer Different?
  • Hungry? For What? Plenty of Options Call or Go There? Reviews and More
  • Innovative Revenue Opportunities… Unique Platform … and the Things they Want to Buy. Linking the Places People Visit . . .
  • User Pulled, Opt-in, Advertising
    • Highly Accountable
    • Know what Customers want NOW
    • User Interest Determines Banners
    • Information When Needed
    • No Location SPAM
    • Point and Buy ®
  • GeoVector Background
    • Offices: San Francisco, Tokyo, Auckland, Dublin
    • Over 60 Patents Awarded or Pending in Augmented Reality
    • Applications Now Commercially Available throughout Japan
    • Applications Launching in Europe and US in 2009
    • Business Model: Ad Rev Share; Licensing; Premium Content
    • Featured in Wall Street Journal, New York Times, Forbes.com, LA Times, Television, Radio (and Tons of Trade Journals…)
  • GlobalMotion Media Provides server-side and mobile applications to geo-enable communities.
  • 5/28/09 GlobalMotion Media Inc. -
  • - GPS Meets the Web 5/28/09 GlobalMotion Media Inc. - An avant-garde idea in 2006, today it is everywhere: Google Latitude, iPhoto Places, Nokia Plazes, Loopt, Yelp, LBS, LBx, NYTimes, and more. Our approach remains unique.
  • GlobalMotion Media, Inc.
    • Using Location-Aware Devices to tell Stories about Travel since 2006
    • Partnering with the leading players in automotive, sports, and communications
    • EveryTrail.com
      • A global community of active travelers: Outdoors, Aviation, Marine and Road
      • 150,000 monthly unique visitors
      • 105k user-generated trips & growing 5%/wk
    5/28/09 GlobalMotion Media Inc. -
  • 5/28/09 GlobalMotion Media Inc. - Examples of User-Generated Content (1) Sailing around Elba, Italy
  • 5/28/09 GlobalMotion Media Inc. - Examples of User-Generated Content (2) Sightseeing in Kyoto
  • http://www.everytrail.com
    • Self-expression
    • Community and Social Networking
    • Maps with GPS tracks
    • Technology Innovations for Ease of Use
    • Very Sticky
    • Viral Growth
    • Continuous Improvement
    5/28/09 GlobalMotion Media Inc. -
  • 5/28/09 GlobalMotion Media Inc. -
  • Launched Sept ‘08 5/28/09 GlobalMotion Media Inc. - Greatly facilitates content generation 1500 sessions per day Half of our new users
  • EveryTrail for Android 5/28/09 GlobalMotion Media Inc. -
  • Real Time Posting 5/28/09 GlobalMotion Media Inc. -
  • Launched for REI May ‘09 5/28/09 GlobalMotion Media Inc. - Supports REI’s advocacy mission Content with branded message goes to www.everytrail.com
  • 5/28/09 GlobalMotion Media Inc. - Other Phone Applications
  • Skout A mobile location-based social dating service with a twist.
    • Location Based Mobile Dating
    Redg Snodgrass [email_address]
  • Skout overview Skout OUT Skout.com
  • All web enabled phones
  • iPhone Application
  • SkoutOUT
  • Team Christian Wiklund CEO VMware R&D. Founded Skout. Niklas Lindstrom CTO Architect. Responsible for design and implementation of Metrotech’s products. Redg Snodgrass VP Biz Dev Built 25+ sales team as Director of Sales. Ben Pollack Director Product Product Manager at Slide. Built Growing Gifts from scratch (Facebook) with 20M+ installs. 3 Engineers + 1 Admin + 1 Creative Director
  • Location Based Mobile Dating Redg Snodgrass [email_address]
  • Abaq.us A SaaS platform to enable location-based Social & Enterprise applications for B2B customers
  • Mobile Monday Presentation www.Abaq.us Shailendra Jain Silicon Valley, CA 2009 Copyright 2007-2009 Abaqus, Inc. All Rights Reserved. Confidential.
  • Company Highlights
    • High-growth market opportunity in Geo-enabling online communities and business applications
      • 720M GPS devices by 2011 (In Stat)
      • ~$3.3B Location based mobile Social networking 2013 (ABI)
      • ~$6B Location based mobile Enterprise applications 2013 (ABI)
    • Abaq.us provides location-enabled, hosted Social and Enterprise web solutions.
      • Founded in October 2007
      • Team with Mobile & Web platform experience
      • Self funded to-date
    Copyright 2007-2009 Abaqus, Inc. All Rights Reserved. Confidential. Store, Visualize, Analyze & Utilize location data
    • GPS Phones
    • GPS CE devices
    SaaS based Geoweb platform for LBS applications
  • Abaq.us Products
    • GeoWeb Services Platform: A hosted, SaaS based web services platform (API, widgets) to enable LBS social & enterprise applications
    • MyGeoDiary: A geo-social application to ‘Organize, Personalize, & Publish’ personal location content across many websites using a variety of GPS-enabled mobile devices.
    • GeoRecorder Device Framework: Support for Phones, PNDs, GPS Data loggers based on NMEA, GSD, TCX and GPX, KMZ& KML formats e.g. BB, Android, Windows Mobile,
    Copyright 2007-2009 Abaqus, Inc. All Rights Reserved Confidential GeoWeb Services™ STORE VISUALIZE ANALYZE UTILIZE (Hosted, SaaS platform for location-based Social and Enterprise applications) APIs & Widgets For custom apps myGeoDiary MyGeoRecorder Framework for Phone & Device Support
  • myGeoDiary Geo Community Copyright 2007-2008 Abaqus, Inc. All Rights Reserved Confidential
  • Operator Geo Content Service (e.g. Orange GeoMob ) Copyright 2007-2008 Abaqus, Inc. All Rights Reserved Confidential
  • Summary
    • Geospatial web & semantic web will form the basis for the next- generation Internet
    • Users need a service to store, organize, visualize & share their geo-data across a variety of sites on the Internet
      • FREE & Premium Service
    • Businesses need a web services-based platform to rapidly geo-enable their online sites and launch new geo-applications
      • Setup charge; Usage fee; Revenue share
    • Abaq.us provides a hosted Geoweb services platform & turnkey geo applications to address the needs of consumers and online business customers
      • www.abaq.us
      • www.mygeodiary.com
    • Contact us at [email_address] or [email_address]
    Copyright 2007-2009 Abaqus, Inc. All Rights Reserved. Confidential.
  • Location Aware App Demos June 1, 2009 www.mobilemonday.us #momosv