Location Aware App Demos
May 4, 2009
www.mobilemonday.us
#momosv

Skyhook Wireless Developer’s Program

About Skyhook Wireless
• Founded in 2003, headquartered in Boston
• $16.6 million in venture funding
• Core Technology:
XPS Hybrid Positioning System

XPS Hybrid Positioning System
• Core Technology: Wi-Fi Positioning System
• Fast, reliable performance indoors and in urban
areas
• Customers / Partners
– Device Manufacturers
– Chipsets
– Developers
– Websites

XPS Hybrid Positioning System
We drive

Coverage
100m + APs / 400,000 + cell towers worldwide

Skyhook Developer’s Program
• Skyhook SDK supports all major platforms
– Mac OS X, Windows, Android, Symbian, Linux
• Business Model
– Always maps to the developer’s model
– Ad Rev Share orLicensing Fee
• Press

Rub2Grub by Crazymenu.com
Crazymenu.com maximizes lunch
times - with menus, connecting
friends, and ordering

CRAZYMENU.COM WE MAXIMIZE YOUR LUNCH TIME
Salim Madjd Founder
9
© Restaurant Breeze, Inc PROPRIETARY & CONFIDENTIAL

Elevator Pitch
Crazymenu.com is a restaurant and local business direct marketing company
Self-funded 2007
Consumer value:
Focus on maximizing the lunch time of consumers — mainly office workers
Arrange eat-outs through email, IM, Facebook and Twitter (patent pending)
Group order for friends, and co-workers
Announcing today: CrazyMenu iphone app (free)
Order from 30,000 menus from iphone – NO ORDER FEE or COMMISIONS!
Feed your restaurant activity or ask for suggestions from FB and twitter friends
Restaurateur value:
Reach consumers on web, facebook, hi5, and now iphone at NO COST
Update menus and coupons online instantly NO COST
Viral marketing via twitter and facebook NO COST
10
© Restaurant Breeze, Inc PROPRIETARY & CONFIDENTIAL

Rub – Order – Grub - Tweet
Select randomly from restaurants near your location
11
© Restaurant Breeze, Inc PROPRIETARY & CONFIDENTIAL

Rub – Order – Grub - Tweet
Search restaurants near you Setup to login to facebook and twitter
12
© Restaurant Breeze, Inc PROPRIETARY & CONFIDENTIAL

Phone-app hybrid enables many smaller restaurants to participate
menu shortcuts for quick navigation call and order from menu
13
© Restaurant Breeze, Inc PROPRIETARY & CONFIDENTIAL

Get suggestion or arrange with friends through facebook and twitter
Use feed generator and customize text via keyboard to quickly update status
Minimize typing by users for better user experience
14
© Restaurant Breeze, Inc PROPRIETARY & CONFIDENTIAL

Menu and coupon builder system – live today
Easily add menus and coupons and make it instantly available – NO COST
15
© Restaurant Breeze, Inc PROPRIETARY & CONFIDENTIAL

Final thoughts
Our goal is to revolutionize restaurant business and become a disruptive business
Crazymenu iphone application will be available 2nd or 3rd week of May
Crazymenu screencast: http://www.crazymenu.com/demo/
Application built by mobile-breeze. Let me know if you are looking for
iphone developers
16
© Restaurant Breeze, Inc PROPRIETARY & CONFIDENTIAL

Voila by Crist Drive
Crist Drive is passionate group of
people that want to make great
location-aware iPhone applications.

Welcome to
Mathieu Thouvenin
Founder
cristdrive.com 18

Who are we?
• Myself, with Victor and Bastien
• Lots of passion and hard work
• Clean and polished apps
19

Voilà!
• Our debut app
• 99¢
• Share your location with friends
• BYOA: Use the accounts you
already have!
20

Services used
• Skyhook
• Yahoo! Maps
• Yahoo! Fire Eagle
• Twitter
• Google App Engine and Flickr
21

What’s next?
• Facebook Connect
• iPhone OS 3.0 ➜ Voilà 2.0
• Feedback
?
getsatisfaction.com/cristdrive
22

www.cristdrive.com
mathieu@cristdrive.com
23

Seek ‘n Spell
by Retronyms
We design and build creative
software products for mobile
devices.

Who
• 2 years old.
• 4 Products.
• Work for hire.
• Consumer audio and music software.

• You might know our iPhone products.
• Recorder. Simple voice recorder.
• FourTrack. Musician’s scratchpad.

•Our first location-based
game.
•GPS as game input device.

• Video game mechanics layered
on open spaces.
• Game data layered on open spaces.
• Game lobby as a position.

Challenges and
Solutions
• Accuracy
• Multiplayer
• Network

Wertago
The city’s nightlife in the palm of
your hand.

The City’s Nightlife in the Palm of Your Hand

Currently team of 4

Formed in Jan 2008 to compete in Android

Developer Challenge
Available on Android and web

iPhone in development


Location-based search for

both venues and people
Social network with

messaging
Rating system optimized for

nightlife

Free app

Advertising from ad

networks and directly from
venues

Wertago

Wertago

Wertago

Wertago

Recently released web app

(m.wertago.com)
iPhone version soon!

International expansion

Wertago

Geoterrestrial
GeoGroups: An end-to-end solution
for sharing and selling mappable
data.

geoterrestrial
GEOGROUPS
Raghav Gupta
05/04/2009

Founder Background
· ex eBay scientist
· Invented, designed and built eBay’s Relevance
Search Engine/Best Match
· Distance Search Algorithm
· Related Searches
· 13 patents filed
GeoTerrestrial, Inc 05/04/2009 http://www.geoterrestrial.com/

The Answer
· Sticky Mobile App
· Master App For All Offline/Online Location
Needs
· Runs in Background
· Monetizable
GeoTerrestrial, Inc 05/04/2009 http://www.geoterrestrial.com/

GeoGroups
GPSToday
· Social Mapping
· My Location
· Location Sharing
· Directions
· Inbox/Feed
· Local Search
· Nearest/Recent
· Live Map Activity
· GeoWeather · Trip Sharing
· Centralized Content
· GeoLogger
Dissemination
· GeoMail
· Desktop Website
· GeoTagger · Full Featured
· Always AJAX/JSON API
Current

Layered Data Sets
· Address Book Contacts
· Local Search Results
· Collaborative Map Posts
· Shared User Locations
· Directions
· Weather
· Trip Logs
· Ads
GeoTerrestrial, Inc 05/04/2009
http://www.geoterrestrial.com/

Public Groups
 Join groups matching
interest, create new groups
 Permission may be required
from group owner
 Payment may be required
for access to content
Private Groups
 Self/friends/family/other
 Organizationally owned to
manage/track corporate
assets/employees
GeoTerrestrial, Inc 05/04/2009
http://www.geoterrestrial.com/

Group Information
 View/Join a Group
 Manage
subscribers/permissions
GeoTerrestrial, Inc 05/04/2009
http://www.geoterrestrial.com/

My Groups
 Content Always Current On
Map
 Notifications Delivered To
Device Home Screen
GeoTerrestrial, Inc 05/04/2009
http://www.geoterrestrial.com/

Money
• Paid Groups
– Any content owner can create a paid group and set
price. e.g ‘foreclosures’. GeoTerrestrial gets a cut.
• Group Advertising
– Highly targeted placement. e.g fishing products ads
in the “fishing spots” group. Group owners can be
given a cut to incentivise group maintenance and
quality.
• Corporate Hosting
– Small companies world-wide can set-up private
employee and assets tracking system without any
customization/infrastructure invesment.
GeoTerrestrial, Inc 05/04/2009 http://www.geoterrestrial.com/

Next Steps
• iPhone/Blackberry/Android
GeoTerrestrial, Inc 05/04/2009 http://www.geoterrestrial.com/

HearPlanet
Your location-aware audio guide to
the world.

What are the stories
of the things around
me?

ideal solution
•portable
•doesn’t require stopping
•random access
•geo-location
•currency, variety, depth
•fun

need to insert here from download:
http://www.youtube.com/watch?v=SKItaeMSS6M

started development:
‘08
launched: January
2009

< 4 months
450,000+ downloads

250,000 places
maps
featured content

?

dale@hearplanet.com

Life360
Small programming team focused on
fun, smart, practical mobile
applications.

An OnStar for your family’s
everyday life
Contact:
Chris Hulls, CEO
chris@life360.com |(415) 462-0002 x706

annoy, frustrate, andscareus
a lot of things
What if Amy gets lost at Disneyland?
Dad just got in a car accident
We aren’t prepared for an earthquake Why was that guy following me
Jon missed cu
Damn… I left my backpack at the ballpark

A lot of products out there solve these “what ifs”
Family Safety

The market verticals are damn big
$20bn
$2bn
$15bn
Family Safety
$2bn
$30bn

We bring these services under one roof
Family Safety

With Life360 tools you can do things like…
• Track your family and pets on a map
• Recover lost items, like your phone
• Protect your credit and identity
• Send messages even when infrastructure fails
• Get a web enabled child or medical ID

Users pick and choose from a variety of tools
they can manage in an iGoogle style interface.
All tools integrate…so you can do things like
track your dog and your kids on the same map

FIRS PRIZEWINNER
T

FIRS PRIZEWINNER
T

Company Summary
• Initial tools in beta, public rollout later in the year
• iPhone teaser app launching now
• Privately funded, currently raising $500K bridge
Android Developer Challenge 2
The Life360 team is now recruiting…
chris@life360.com

Thanks!
Chris Hulls
chris@life360.com
(415) 462-0002

CarrrMatey
by Lionebra Studios
Small programming team focused on
fun, smart, practical mobile
applications.

lion-e-bra [lie-o-nee-bruh]
-noun
mythical animal hybrid: half lion, half zebra

Lionebra Studios
Mobile Applications
Started in Sept. 2008
Based in San Francisco
Self-Funded

Business Model
Step 1: Step 2: Step 3:
Build
Popula ? Profit
r
App

Parking application with a mild pirate theme.
Available on Android Market now
Coming to iPhone App Store soon

What does Carrr Matey offer?
Remembers exactly where you parked
Guides you back to your vehicle (even in parking lots)
Helps avoid parking tickets using built-in timer

Carrr Matey Features
Map View
Compass View
Parking Timer
Stored Parking Locations

Map View
Shows your current location in relation to your car.

Parking Timer
Alerts you via alarm and vibration.

Compass View
Guides you to your vehicle in off-road areas.

Recent Locations
Stores your last 5 parking locations.

With Skyhook Wireless
www.lionebra.com

Thank You