Mobile Monday & MassMobile Developer's Meetup June 15, 2009

Agenda Impact of OS Updates iPhone 3.0 Android 1.5 Expanding to new platforms Pushing functionality to the cloud iPhone core graphics demo

Impact of OS Updates

iPhone 3.0

Android 1.5

Expanding to new platforms

Pushing functionality to the cloud

iPhone core graphics demo

Agenda Impact of OS Updates iPhone 3.0 Android 1.5 Expanding to new platforms Pushing functionality to the cloud iPhone core graphics demo

Impact of OS Updates

iPhone 3.0

Android 1.5

Expanding to new platforms

Pushing functionality to the cloud

iPhone core graphics demo

The iPhone Changes Everything (again) Greg Raiz - Raizlabs

Greg Raiz - Raizlabs

Five things to take away (About the 3.0 update) Bluetooth = Social Location, Location, Location Hardware ♥ Software Push & Shove Music, Apps, You

Bluetooth = Social

Location, Location, Location

Hardware ♥ Software

Push & Shove

Music, Apps, You

Bluetooth is Social Metcalfe's law

Location, Location, Location Everyone is somewhere, it probably matters

Hardware ♥ Software If it has a chip, there will be an app for that

Push & Shove Prepare to be distracted Twitter Facebook ESPN SMS Gmail IM AP News RSS Calendar Sale! Flight Status Stock Alerts Weather Alerts Friend Online CNN Google Alerts Oil Change AOL Expedia

Music, Apps, You Up sell Consumables & Subscriptions

Review Bluetooth Location Hardware Push Store

Bluetooth

Location

Hardware

Push

Store

RT @graiz we build apps raizlabs.com

Agenda Impact of OS Updates iPhone 3.0 Android 1.5 Expanding to new platforms Pushing functionality to the cloud iPhone core graphics demo

Impact of OS Updates

iPhone 3.0

Android 1.5

Expanding to new platforms

Pushing functionality to the cloud

iPhone core graphics demo

Android 1.5 Highlights Henry Cipolla Localytics www.localytics.com

Henry Cipolla

Localytics

www.localytics.com

Android SDK v 1.5 Cupcake UI Frameworks Hardware Frameworks Application Management Donut

UI Frameworks

Hardware Frameworks

Application Management

Donut

New UI Frameworks UI/Threading AppWidget

UI/Threading

AppWidget

New Hardware Frameworks Media Framework Custom Input Framework Speech Recognition Framework Still No Bluetooth API!

Media Framework

Custom Input Framework

Speech Recognition Framework

Still No Bluetooth API!

Application Management How to manage the potential hardware fragmentation? Ability to target specific OS version Ability to target specific hardware Android Virtual Devices

How to manage the potential hardware fragmentation?

Ability to target specific OS version

Ability to target specific hardware

Android Virtual Devices

Announced so far in Donut: Improved Speech to Text API System-wide Search Support for WVGA and others

Improved Speech to Text API

System-wide Search

Support for WVGA and others

Agenda Impact of OS Updates iPhone 3.0 Android 1.5 Expanding to new platforms Pushing functionality to the cloud iPhone core graphics demo

Impact of OS Updates

iPhone 3.0

Android 1.5

Expanding to new platforms

Pushing functionality to the cloud

iPhone core graphics demo

Overview of Mobile Platforms Raj Aggarwal Localytics www.localytics.com

Raj Aggarwal

Localytics

www.localytics.com

All data as of March 2009 or later Sources: Apple FY09Q2 Results AppScout CNET Wireless eWeek IntoMobile News Mashable Mobile Phone Development RIM FY09 Results StyleTap WikiPedia – App Store WikiPedia – Windows Mobile ZDNet engadget Platform Highlights © Copyright of Localytics Est. Users (worldwide) 15M 1.5M 30M 50M 30M App Store Launch July-08 Oct-08 April-09 May-09 Fall 2009 (projected) Est. # of Apps 50K 6K 2K 1K 20K Developer’s Revenue Share 70% 70% 80% 70% 70% Set-up Cost $99 (enterprise: $299) Free $200/ 10 updates $200/year, $20/app $99 for first 5, then $99 for each app Payment method iTunes Google checkout PayPal Carrier/ credit card N/A

Technology highlights Sources: Network World PCMag PC World © Copyright of Localytics Pros Great UI builder & clear design guidelines OSX based Complete J2SE stack Google provided libraries Good backwards compati-bility RIM provided emulators Ability to write managed or native code Resource efficient Managed or native code Windows based .NET Compact Framework Cons No background threads Ambiguous approval process Confusing app lifecycle, data persistence model Limited docs Buggy tools Only J2ME and few RIM libraries available Symbian Signed Specialized flavor of C++ Difficult to make solid UI

Great UI builder & clear design guidelines

OSX based

Complete J2SE stack

Google provided libraries

Good backwards compati-bility

RIM provided emulators

Ability to write managed or native code

Resource efficient

Managed or native code

Windows based

.NET Compact Framework

No background threads

Ambiguous approval process

Confusing app lifecycle, data persistence model

Limited docs

Buggy tools

Only J2ME and few RIM libraries available

Symbian Signed

Specialized flavor of C++

Difficult to make solid UI

Agenda Impact of OS Updates iPhone 3.0 Android 1.5 Expanding to new platforms Pushing functionality to the cloud iPhone core graphics demo

Impact of OS Updates

iPhone 3.0

Android 1.5

Expanding to new platforms

Pushing functionality to the cloud

iPhone core graphics demo

Mobile Cloud Computing Yoni Samlan Active Frequency LLC

Yoni Samlan Active Frequency LLC

+ + =

Pros Cheap Easy Setup Reliable Lock-In Net Availability Learning Curve Cons

Cheap

Easy Setup

Reliable

Lock-In

Net Availability

Learning Curve

Agenda Impact of OS Updates iPhone 3.0 Android 1.5 Expanding to new platforms Pushing functionality to the cloud iPhone core graphics demo

Impact of OS Updates

iPhone 3.0

Android 1.5

Expanding to new platforms

Pushing functionality to the cloud

iPhone core graphics demo

mobility transformed June, 2009

June, 2009

Early Adopters - Pilots Blackberry vs iPhone Bakeoffs – between 50 and 3k iPhones

Blackberry vs iPhone Bakeoffs – between 50 and 3k iPhones

Apperian Software Strategy Component Libraries - Reusable components and libraries used internally - Accelerate projects and reduce costs Application Frameworks - Incorporate workflow and business processes - Minimal configuration by client (20%-30%) Industry Solutions - Pre-built apps with enterprise features - Easy integration with other enterprise apps

Our Work eCards on iPhone mCommerce UGC/Social Networking Accelerometer In App Upgrades (3.0)

Our Work GPS Treasure Hunt Core Location Perimeter Loopt API Social Networking/Nearme MicroCatalog/Commerce Store Locator Game Play

Our Work Mobilize Music TV Follow the “Pulse” Event Based Social Networking Favorites/Real Time Polling Dynamic Playlists based on mass preference

CoreGraphics Demo

www.meetup.com/massmobile Raj Aggarwal [email_address] Twitter: @localytics www.localytics.com