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Welcome to Health 2.0

Welcome to Health 2.0






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  • http://www.youtube.com/watch?v=eAUH1lX54z8
  • http://www.runfatboy.net/
  • To me, it really means two things:Social - being in touch with other people, so no longer are people on their ownUser Generated Content – people generating their own content
  • http://www.ekgwatch.com/cardioversion/index.htmMP3 on cardioversion
  • http://www.marketwire.com/mw/release.do?id=778945&sourceType=1http://video.google.com/videoplay?docid=-4480773276262843516&hl=en
  • http://www.sermo.com/tour
  • http://whoissick.org/sickness/
  • http://www.sermo.com/tour
  • http://www.patientslikeme.com/

Welcome to Health 2.0 Welcome to Health 2.0 Presentation Transcript

  • Welcome to Health 2.0: The birth of User Generated Healthcare
  • Contents What is it? • What is Web 2.0? Why should I care? • Trends in Healthcare • Why now? What can I do with it? • Examples
  • What is
  • Web 1.0 – Dot com (bubble) In its aftermath (2004 – onwards) a new set of web companies emerged These companies took advantage of decreasing cost of connectivity (the cost of communicating with someone is cheaper)
  • A new type of web start up began to emerge ...
  • Social Networks – Being in touch with others, collaboration, network effects (myspace) User Generated Content – Users generating own content for other people (blogs, wikipedia) Multimedia on demand (podcasts, Youtube) Personalised Search (Google adSense)
  • Tim O’Reilly coined the term “web 2.0” to represent what he saw, as the next generation of the web. The first web 2.0 conference was held in Oct 2004.
  • Since then, there has been an explosion of web 2.0 websites and companies … Future of Web Apps 2007 – over 1,000 people attended. Making it the biggest web 2.0 conference in the UK
  • Lets talk more about web 2.0 … Definition of web 2.0? No one can agree …
  • Tim O’Reilly’s version … 7 Principles: • The Web as the platform • Harnessing Collective Intelligence • Mashing Data together • End of the Software Release Cycle • Lightweight Programming Models • Software above the level of a single device • Rich User experiences
  • Wikipedia’s version: “Web 2.0 refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users… Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use the web.”
  • Examples are easier than principles …
  • Social Communities and Networks:
  • User Generated Content:
  • Personalisation and Putting Users First:
  • In summary: • Web 1.0 was about reading, Web 2.0 is about writing • Web 1.0 was about companies, Web 2.0 is about communities • Web 1.0 was about client-server, Web 2.0 is about peer to peer • Web 1.0 was about HTML, Web 2.0 is about XML • Web 1.0 was about home pages, Web 2.0 is about blogs • Web 1.0 was about portals, Web 2.0 is about RSS • Web 1.0 was about taxonomy, Web 2.0 is about tags • Web 1.0 was about wires, Web 2.0 is about wireless • Web 1.0 was about owning, Web 2.0 is about sharing • Web 1.0 was about IPOs, Web 2.0 is about trade sales • Web 1.0 was about Netscape, Web 2.0 is about Google • Web 1.0 was about web forms, Web 2.0 is about web applications • Web 1.0 was about screen scraping, Web 2.0 is about APIs • Web 1.0 was about dialup, Web 2.0 is about broadband • Web 1.0 was about hardware costs, Web 2.0 is about bandwidth costs (http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/)
  • Why should I care? Lets look at some trends in Healthcare (http://www.emilychang.com/go/ehub/app/health-20/)
  • More information – Information is more readily available. More information, more informed choices Disease Management and Preventative Medicine – people being more proactive about their health (exercise, eating properly) Integrated healthcare networks – More collaboration within Healthcare
  • Rising cost of healthcare – (driven in the U.S.) People want value for money Niches – Lots of niches, there are patients, caregivers, insurers, pharmaceutical firms, nurses, doctors and hypochondriacs
  • Why now? More consumers are searching online for health information Consumers are building communities online A growing demand for transparency Consumers are comfortable with IT Consumers are embracing Web 2.0 tools Learning from Health 1.0 (Jane Sarasohn-Kahn, iHealthBeat)
  • Examples of Health 2.0 …
  • “People not involved in healthcare have no idea what goes on quot;behind the curtain.quot; The death of primary care, defensive medicine, malpractice, reimbursement, Big Pharma and health care reform are a small sample of issues that doctors face daily … This blog aims to pull that curtain back and quot;tell it like it is.quot; By shining a light on physician frustrations that the mainstream media may ignore, perhaps we can get one step closer to resolving these issues.”
  • Issues … Privacy – who owns your data? Security – how secure is your healthcare information?
  • Ideas? Comments? Please share!
  • credits • http://www.flickr.com/photos/ale_pic/146778 9601/ • http://www.flickr.com/photos/bright/1181974 69/