How Do We Manage Multiple Online Profiles

How do we manage multiple online profiles? Kate Ho @kateho / kate.ho1@gmail.com

This is something that I’ve been thinking about for a while ... But still not quite figured out

But before we start ...

What you should do: Interactive talk – i.e. shout out, or post on twitter Purpose: Looking for ideas and start a discussion Just to differentiate, I’m talking about Personal rather than Business

Social Networks are amazing

They allow us to share links, give our opinions, connect with people that we do know and we don’t know

So whats the problem?

Multiple Social Networks Lots of social networks:

Problem 1: There are different etiquettes associated with different networks

IMO: Twitter expects more updates than facebook statuses

Problem 2: They serve different audiences

Serve different Audiences Blogs Twitter Youtube Linked In Facebook Public Broadcast/ “Friends” and Business and Friends Public Public Professional Public Private Open networks Closed networks

LOSE WIN! LOSE Intended Audience != Intended Audience == Actual Audience Actual Audience

Problem 3: They serve different purposes

Facebook/ Twitter Linked In Youtube Blogs Bebo Sharing with Short Providing an Sharing video Long(ish) friends comments Online CV content pieces of (providing prose valuable links / content, brief A form of news journalism broadcasts)

This is an increasing problem ... Especially in the Future

For example: Opinions change Your opinions when you were 13 will be different from when you are 23 ... Or 33 ... Or 43 ....

So the big question is

How do we manage multiple online profiles?

What are the solutions?

Solution 1: In your head and be Disciplined

Step 1. Make Coffee Step 2. Sit down and write down the social networks you’re in Step 3. Set down some rules about what you want to do, where Step 4. Publish your rules and Stick to it

But thats hard work

Solution 2: Social Aggregators

3 types of Aggregators

1. Force you to have a unified profile and push that out

Facebook Bebo YOU Twitter

2. Collating content that you have on the different profiles

3. Helps you keep track of your friends (Friend Feed)

But I’m still not satisfied by this

And I think we can do better

Want to design a better social network aggregator

What would the feature list include?

Some ideas ...

Grouping similar tasks Sharing items on similar platforms (e.g. photos on Facebook and Bebo) But excluding others

Having multiple updates Fast moving (Twitter), slower moving ones (Facebook)

Group Social Networks by similar functions Linkedin for Business, Bebo for Personal

Any more?

How Do We Manage Multiple Online Profiles

by Kate Ho on Mar 16, 2009

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