Social Media Marketing Kate Gamble BruceClay.com.au

Blogging Facebook LinkedIn Twitter Video Bookmarking Are you involved?

Blogging

Facebook

LinkedIn

Twitter

Video

Bookmarking

Yes, this is important Myspace – 114 Million A blog post a second Twitter – Global audience with 500% growth Facebook – 124 Million Users Over 60 Million blogs online Half of Facebook users log in every day What does this mean for business…

Myspace – 114 Million

A blog post a second

Twitter – Global audience with 500% growth

Facebook – 124 Million Users

Over 60 Million blogs online

Half of Facebook users log in every day

What does this mean for business…

Social Goes Online Anyone can publish Contribute to the conversation The 4 Cs Content Context Connections Community

Anyone can publish

Contribute to the conversation

The 4 Cs

Content

Context

Connections

Community

Overview Strategy Our approach Examples Social media metrics

Strategy

Our approach

Examples

Social media metrics

STRATEGY

The Landscape

Goals Conversion

Application Platform Branding Traffic Ranking Blogging    Microblogging   Video   Widgets   Audio   Wikis   Social Networks   Bookmarking   RSS  

OUR APPROACH Live by it or die trying

Live by it or die trying

Methodology Depends on your goals Relate to the business model Promotion verses spam Be ‘remarkable’ ready

Depends on your goals

Relate to the business model

Promotion verses spam

Be ‘remarkable’ ready

Mapping the options Effort Blogging Video Audio Widgets Social Bookmarking Wikis RSS Social Networks Value

Tips and Tricks Social Media Breadcrumbs The Conversation Shiny Object Syndrome Call to action Organisation

Social Media Breadcrumbs

The Conversation

Shiny Object Syndrome

Call to action

Organisation

Reputation Management ‘ Google Reputation’ Vanity search Deal with SERPs Reply in person Respond to negativity Don’t spam the index Look natural

‘ Google Reputation’

Vanity search

Deal with SERPs

Reply in person

Respond to negativity

Don’t spam the index

Look natural

SOCIAL MEDIA METRICS How to measure your success

How to measure your success

Decide your KPI What is your KPI Web Metrics Micro Metrics Judgmental Metrics

What is your KPI

Web Metrics

Micro Metrics

Judgmental Metrics

Google Measure the links Link:www.myurl.com.au Linkdomain:www.myurl.com.au Measure the buzz Allintitle: Allinurl: Measure the anchor text Allinanchor: Google Alerts For News, Blogs and Web. Google Analytics For traffic metrics Google Trends Hot Trends

Measure the links

Link:www.myurl.com.au

Linkdomain:www.myurl.com.au

Measure the buzz

Allintitle:

Allinurl:

Measure the anchor text

Allinanchor:

Twitter Search @ kategamble near: bondi beachwithin: 15mi SEO since:2008-05-01 traffic ? hilarious filter:links RSS feed

@ kategamble

near: bondi beachwithin: 15mi

SEO since:2008-05-01

traffic ?

hilarious filter:links

RSS feed

Twitter Search Cont… www.TweetGrid.com

www.TweetGrid.com

YouTube Analytics ‘ Insight’ Gives you data on Video views Geographic audience Relative popularity Lifecycle of video

‘ Insight’

Gives you data on

Video views

Geographic audience

Relative popularity

Lifecycle of video

Start small, but this is big Its evolving every day To see any benefit you will need analytics Your integrity is your most valuable asset Have some fun

Start small, but this is big

Its evolving every day

To see any benefit you will need analytics

Your integrity is your most valuable asset

Have some fun

BRUCECLAY.COM.AU THANK YOU Search Engine Marketing Specialists

Search Engine Marketing Specialists