Social Media Marketing Bootcamp Dec08

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  • Social Media Marketing Bootcamp Dec08

    1. 1. Social Media Marketing Kate Gamble BruceClay.com.au
    2. 2. <ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Video </li></ul><ul><li>Bookmarking </li></ul>Are you involved?
    3. 3. Yes, this is important <ul><ul><ul><li>Myspace – 114 Million </li></ul></ul></ul><ul><ul><ul><li>A blog post a second </li></ul></ul></ul><ul><ul><ul><li>Twitter – Global audience with 500% growth </li></ul></ul></ul><ul><ul><ul><li>Facebook – 124 Million Users </li></ul></ul></ul><ul><ul><ul><li>Over 60 Million blogs online </li></ul></ul></ul><ul><ul><ul><li>Half of Facebook users log in every day </li></ul></ul></ul><ul><ul><ul><li>What does this mean for business… </li></ul></ul></ul>
    4. 4. Social Goes Online <ul><li>Anyone can publish </li></ul><ul><li>Contribute to the conversation </li></ul><ul><li>The 4 Cs </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Context </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Community </li></ul></ul>
    5. 5. Overview <ul><li>Strategy </li></ul><ul><li>Our approach </li></ul><ul><li>Examples </li></ul><ul><li>Social media metrics </li></ul>
    6. 6. STRATEGY
    7. 7. The Landscape
    8. 8. Goals Conversion
    9. 9. Application Platform Branding Traffic Ranking Blogging    Microblogging   Video   Widgets   Audio   Wikis   Social Networks   Bookmarking   RSS  
    10. 10. OUR APPROACH <ul><li>Live by it or die trying </li></ul>
    11. 11. Methodology <ul><li>Depends on your goals </li></ul><ul><li>Relate to the business model </li></ul><ul><li>Promotion verses spam </li></ul><ul><li>Be ‘remarkable’ ready </li></ul>
    12. 12. Mapping the options Effort Blogging Video Audio Widgets Social Bookmarking Wikis RSS Social Networks Value
    13. 13. Tips and Tricks <ul><li>Social Media Breadcrumbs </li></ul><ul><li>The Conversation </li></ul><ul><li>Shiny Object Syndrome </li></ul><ul><li>Call to action </li></ul><ul><li>Organisation </li></ul>
    14. 14. Reputation Management <ul><li>‘ Google Reputation’ </li></ul><ul><li>Vanity search </li></ul><ul><li>Deal with SERPs </li></ul><ul><li>Reply in person </li></ul><ul><li>Respond to negativity </li></ul><ul><li>Don’t spam the index </li></ul><ul><li>Look natural </li></ul>
    15. 15. SOCIAL MEDIA METRICS <ul><li>How to measure your success </li></ul>
    16. 16. Decide your KPI <ul><li>What is your KPI </li></ul><ul><ul><li>Web Metrics </li></ul></ul><ul><ul><li>Micro Metrics </li></ul></ul><ul><ul><li>Judgmental Metrics </li></ul></ul>
    17. 17. Google <ul><li>Measure the links </li></ul><ul><li>Link:www.myurl.com.au </li></ul><ul><li>Linkdomain:www.myurl.com.au </li></ul><ul><li>Measure the buzz </li></ul><ul><li>Allintitle: </li></ul><ul><li>Allinurl: </li></ul><ul><li>Measure the anchor text </li></ul><ul><li>Allinanchor: </li></ul>Google Alerts For News, Blogs and Web. Google Analytics For traffic metrics Google Trends Hot Trends
    18. 18. Twitter Search <ul><li>@ kategamble  </li></ul><ul><li>near: bondi beachwithin: 15mi </li></ul><ul><li>SEO since:2008-05-01 </li></ul><ul><li>traffic ? </li></ul><ul><li>hilarious filter:links </li></ul><ul><li>RSS feed </li></ul>
    19. 19. Twitter Search Cont… <ul><li>www.TweetGrid.com </li></ul>
    20. 20. YouTube Analytics <ul><li>‘ Insight’ </li></ul><ul><li>Gives you data on </li></ul><ul><ul><li>Video views </li></ul></ul><ul><ul><li>Geographic audience </li></ul></ul><ul><ul><li>Relative popularity </li></ul></ul><ul><ul><li>Lifecycle of video </li></ul></ul>
    21. 21. <ul><li>Start small, but this is big </li></ul><ul><li>Its evolving every day </li></ul><ul><li>To see any benefit you will need analytics </li></ul><ul><li>Your integrity is your most valuable asset </li></ul><ul><li>Have some fun </li></ul>
    22. 22. BRUCECLAY.COM.AU THANK YOU <ul><li>Search Engine Marketing Specialists </li></ul>

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