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Social Media Marketing   Bootcamp Dec08
 

Social Media Marketing Bootcamp Dec08

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Social Media Marketing   Bootcamp Dec08 Social Media Marketing Bootcamp Dec08 Presentation Transcript

  • Social Media Marketing Kate Gamble BruceClay.com.au
    • Blogging
    • Facebook
    • LinkedIn
    • Twitter
    • Video
    • Bookmarking
    Are you involved?
  • Yes, this is important
        • Myspace – 114 Million
        • A blog post a second
        • Twitter – Global audience with 500% growth
        • Facebook – 124 Million Users
        • Over 60 Million blogs online
        • Half of Facebook users log in every day
        • What does this mean for business…
  • Social Goes Online
    • Anyone can publish
    • Contribute to the conversation
    • The 4 Cs
      • Content
      • Context
      • Connections
      • Community
  • Overview
    • Strategy
    • Our approach
    • Examples
    • Social media metrics
  • STRATEGY
  • The Landscape
  • Goals Conversion
  • Application Platform Branding Traffic Ranking Blogging    Microblogging   Video   Widgets   Audio   Wikis   Social Networks   Bookmarking   RSS  
  • OUR APPROACH
    • Live by it or die trying
  • Methodology
    • Depends on your goals
    • Relate to the business model
    • Promotion verses spam
    • Be ‘remarkable’ ready
  • Mapping the options Effort Blogging Video Audio Widgets Social Bookmarking Wikis RSS Social Networks Value
  • Tips and Tricks
    • Social Media Breadcrumbs
    • The Conversation
    • Shiny Object Syndrome
    • Call to action
    • Organisation
  • Reputation Management
    • ‘ Google Reputation’
    • Vanity search
    • Deal with SERPs
    • Reply in person
    • Respond to negativity
    • Don’t spam the index
    • Look natural
  • SOCIAL MEDIA METRICS
    • How to measure your success
  • Decide your KPI
    • What is your KPI
      • Web Metrics
      • Micro Metrics
      • Judgmental Metrics
  • Google
    • Measure the links
    • Link:www.myurl.com.au
    • Linkdomain:www.myurl.com.au
    • Measure the buzz
    • Allintitle:
    • Allinurl:
    • Measure the anchor text
    • Allinanchor:
    Google Alerts For News, Blogs and Web. Google Analytics For traffic metrics Google Trends Hot Trends
  • Twitter Search
    • @ kategamble 
    • near: bondi beachwithin: 15mi
    • SEO since:2008-05-01
    • traffic ?
    • hilarious filter:links
    • RSS feed
  • Twitter Search Cont…
    • www.TweetGrid.com
  • YouTube Analytics
    • ‘ Insight’
    • Gives you data on
      • Video views
      • Geographic audience
      • Relative popularity
      • Lifecycle of video
    • Start small, but this is big
    • Its evolving every day
    • To see any benefit you will need analytics
    • Your integrity is your most valuable asset
    • Have some fun
  • BRUCECLAY.COM.AU THANK YOU
    • Search Engine Marketing Specialists