• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Integrating Digital Channels into your Communication Mix
 

Integrating Digital Channels into your Communication Mix

on

  • 2,254 views

How to make the most of your digital platforms when you are communicating.

How to make the most of your digital platforms when you are communicating.

Statistics

Views

Total Views
2,254
Views on SlideShare
2,252
Embed Views
2

Actions

Likes
1
Downloads
35
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Integrating Digital Channels into your Communication Mix Integrating Digital Channels into your Communication Mix Presentation Transcript

    • Integrating Digital Channels into your Communication Mix For Effective Business Communication Kate Elphick
    • Agenda
      • How is Digital Communication Different from other Channels?
      • Where does Digital Communication Fit in?
      • How is Digital Communication the Same as other channels?
      • How do you integrate Digital Communication?
    • Enhancing Communication
      • Business’ relationships with clients, employees and other stakeholders are a powerful driver in successful organisations
      • Effective communication necessitates a two way flow of information and knowledge between parties
      • Digital Communication provides businesses with the opportunity to close the feedback loop and cement relationships with all stakeholders through two way communication.
    • How is Digital Communication Different from other channels?
      • Digital Trends
      • Social Technographics
      • The Demise of the Channel
    • Digital Trends
      • Snack Consumption
      • Search not domain
      • Semantic Web
    • How is Digital Communication Different from other channels?
      • Digital Trends
      • Social Technographics
      • The Demise of the Channel
    • Social Technographics
      • Classifies people according to how they use social technologies
      • We can quantify the number of online consumers within these groups
      • Forrester Research
    • Groups
      • Creators
      • Critics
      • Collectors
      • Joiners
      • Spectators
      • Inactives
    • Creators
      • Behaviour
        • Creators make social content go
        • They upload videos, create blogs etc
      • Triggers to get them interested
        • Publish a blog
        • Publish your own web programmes
        • Upload a video you created
        • Write articles and stories and post them
    • Critics
      • Behaviour
        • Critics respond to content from others
        • They post reviews, comment on blogs, participate in forums and edit wiki articles
      • Triggers to get them interested
        • Post ratings and reviews of products and services
        • Comment on someone else’s blog
        • Participate in on-line forums
        • Contribute to or edit wiki
    • Collectors
      • Behaviour
        • Collectors organise content for themselves and others
        • The use RSS feeds, tags and voting sites like Digg.com
      • Triggers to get them interested
        • Use RSS Feeds
        • Add tags to web pages or photos
        • “ Vote” for websites on-line
    • Joiners
      • Behaviour
        • Joiners connect in social websites like MySpace and Facebook
      • Triggers to get them interested
        • Maintain profile on social networking site
        • Visit social networking site
    • Spectators
      • Behaviour
        • Spectators consume content including blogs, user generated videos, podcasts, forums or reviews
      • Triggers to get them interested
        • Read blogs
        • Watch videos from other users
        • Listen to podcasts
        • Read online forums
        • Read customer ratings/reviews
    • Inactives
      • Behaviour
        • Inactives neither create nor participate in consuming social content of any kind
      • Triggers to get them interested
        • None
    • How is Digital Communication Different from other channels?
      • Digital Trends
      • Social Technographics
      • The Demise of the Channel
    • The Demise of the Channel
      • Social Media’s Impact on
        • Marketing and Advertising
        • Public Relations
      • Support
      • Processes
      • Communication
      • Back Office
      • Employee Behaviour
      • Service Delivery
      • Quality
      • Complaints
      • Responsiveness
      • Iconography
      • Value Proposition
      • Positioning
      • Brand Architecture
      • Messaging Matrix
      • Creative Look and Feel
      • Media
      • 3 rd Party
      • Historical Experience
      • Environment
      • Stakeholder Competitor Positioning
      • Expectations
      • Engagement
      Where does digital communication fit in?
    • How is Digital Communication the Same as other channels?
      • Decision making Criteria
      • The Role of Strategy
      • Communication Value Chain
    • Decision Making Criteria Value Based Is the offering worth more to me than the amount of Money? Fit For Purpose Will it serve the requirement I have? Ease of Use Will it be easy/pleasant to use?
    • How do you Integrate Digital into other Communication?
      • Thought Frameworks
      • Brand Structures
    • Strategy Processes
      • Environmental Scanning
      • Business Model Interrogation
      • User Requirements Analysis
      • Revenue Modelling
      • Strategy Development
      • Process Mapping
      • Functional Specification
      • Brand Architecture
    • Community Management
      • Avatar
      • Content Architecture and Generation
      • Blog
      • Forum Management
      • Digital Events, competitions etc.
      • Trends
      • Revenue Generation
        • AdWords, Subscriptions, eBusiness
    • eMarketing
      • Industry Blogs
      • Digital PR
      • Thought Leadership Articles
      • Advertising (Adsense)
      • SEO
    • Benefits of using Digital Communication
      • Facilitates a dialogue between you and your clients
      • Enables you and your clients or customers to view the entire interactive relationship over time
      • Reduces the cost to serve clients
      • Enables the business to monitor the relationship
      • Facilitates data mining for information to inform and customise marketing and sales campaigns
      • Thank You
      • Kate Elphick
      • [email_address]
      • Mobile 083 250 8558