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Visual social media training

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  • River cottage add a lot of interation..

    For example they filmed Hugh out on a fishing trip and catching a huge fish… they added the film to their page

    Then

    They added details about the fishing trips that they offer so people

    Content

    Engage then sale
  • Mole valley are reasonably new to facebook but they have many followers in a short space of time

  • Content she posts on Facebook, almost completely images with captions. Her FB page has over 5,000 likes and most pictures have upwards of 100 likes each.

  • Instagram, Vine and Snapchat are all Mobile only applications. Can only post content from a mobile device.
    However can view content of Instagram and Vine on desktop.
  • Pinterest, Facebook and Twitter are computer and mobile friendly. Visual content can be posted and viewed from computers and mobile apps.
  • 19
  • Transcript

    • 1. Visual Social Media Jack Bukin
    • 2. House Keeping – Fire Exits – Comfort Breaks – Tea’s and Coffee’s – Questions
    • 3. Introductions – What is your name? – How confident are you at using Visual Social Media? – What do you want to get out of today?
    • 4. • Background to Visual Social Media • Faces of Visual Social Media • Using Visual Social Media • Benefits of Visual Social Media • How you can use it in your business What are we going to cover?
    • 5. What is Visual Social Media? – Visual Social Media is the sharing of content with others through the use of images and video instead of text.
    • 6. Why Visual Social Media? – Engaging – Fun – Simple – Mobile Friendly! – Limitless
    • 7. 90% of information transmitted to the brain is visual Visuals are processed 60,000 X faster In the brain than text 20% People only remember of what they read 40% of people respond better to visual information 42% of Tumblr posts are photo’s Photos are liked 2X more than text updates Videos are shared 12X more than links and text posts combined 700 YouTube videos are shared on Twitter every minute.
    • 8. The main providers of Visual Social Media – Pinterest – Instagram – Vine – Snapchat – Facebook/Twitter
    • 9. Who does it well? Jaguar Land Rover
    • 10. Nordstrom
    • 11. Who does it well? Sony
    • 12. Find an example of Instagram!
    • 13. Kindred Rose
    • 14. Mobile Only -Instagram -Snapchat -Vine
    • 15. Computer + Mobile Friendly -Pinterest -Facebook/Twitter
    • 16. Time to have a go! Pick up an iPad
    • 17. Snapchat
    • 18. Pro’s and Con’s of Snapchat Pros Cons
    • 19. Vine
    • 20. Pro’s and Con’s of Vine Pros Cons
    • 21. Instagram
    • 22. Pro’s and Con’s of Instagram Pros Cons
    • 23. Pinterest
    • 24. Pro’s and Con’s of Pinterest Pros Cons
    • 25. How could Visual Social Media could be useful for your business?
    • 26. Any Questions?