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Measuring Online Success
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Measuring Online Success

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Understand how successful your social media online marketing and web strategies work for you by learning how to measure your online success. We'll delve deep into Google Analytics and review some ...

Understand how successful your social media online marketing and web strategies work for you by learning how to measure your online success. We'll delve deep into Google Analytics and review some social media measuring platforms too.

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  • If your location isn’t on the Places list, people can add it via the + ButtonThe default location for any new Place you create will be where you are currently located. Also, keep in mind that any Place that you create is public. This means that other people may see your created Place while browsing Facebook or the Places application

Measuring Online Success Measuring Online Success Presentation Transcript

  • Google Analytics
  • Google Analytics• Google’s statistics package• Tracks and records all data• Data is held anonymously• Are the changes working?
  • Google Analytics1. Who are your visitors?2. How did they find your site?3. What did they do when theywere on your site?
  • 1. Who are your visitors?• Profile your visitors (demographics) 1. Visitor Numbers 2. Location 3. Type of connection 4.Type of browser• Visitors section
  • 1. Visitor numbers
  • 2. Location
  • Good for using local search termsGood for offline advertising
  • 3. Type of connection4. Type of browser
  • What’s a bounce rate?• Bounce Rate is % of single page visits• measure of visit quality• high Bounce Rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors• Don’t compare to others – compare to yourself over time
  • Bounce rate..
  • • Find out more about your users: – Are they different from your offline customers? – Tailor your advertising - think about local search terms and local Adwords settings
  • Google Analytics1. Who are your visitors?2. How did they find your site?3.What did they do when theywere on your site?
  • Traffic SourcesHow do they findyour site?
  • 3 types of traffic
  • • Direct – www.yourname.co.uk – People that know you – Print marketing campaign (press/leaflet)• Referral – From other sites (back links) – Email marketing campaign – webmail• Search – Some people ALWAYS search – Major search engines – Google, Bing, Yahoo, AOL
  • Referral sitesLinks from websites webmail
  • Key word phrases brand Non brand
  • Search on keywords
  • Check the bounce rate
  • Google Analytics1. Who are your visitors?2. How did they find your site?3.What did they do when theywere on your site?
  • What did they do when they were on your site?• What page do they land on?• How long do they stay on your site?• What routes do they use?
  • Top Landing pagesWhat page do they arrive on?
  • How long are they there?
  • What routes do they use?• navigation summary – In page analytics (beta)
  • How users convert?
  • Goal setting• Goal setting – Singles out certain pages to be goals – Analytics can then provide special information• can only be a page (not buttons) – Thank you for registering /thankyou.php – Availability confirmation page – Contact us page – Download completed pageTraffic sources>Goals
  • Change to exactmatch
  • Reports
  • Key Performance Indicators• Spot trends/ baseline data – Number of visitors/new visitors – Bounce rate – Ave time on site – Traffic sources – Most popular landing page – Outcomes – enquiries, purchases
  • • What’s your KPIs? • Number of new visitors – increasing • Bounce rate – 20% - 50% • Ave time on site 1mins – 2:50mins • Increase in Search Engine % 30 – 45% • Increase in number of pages visited 4- 6 pages
  • Search Engine• Are my key phrases working?• Are they taking people to the right page on the site?• What do they do after they land?• Are those key phrases helping me to earn money• Back links – are they working
  • nnotate
  • Spotting trends
  • 1 day to 1 year
  • Benchmarking – anonymous data
  • Which keywords point to which pages? Important for SEO
  • Also filter for top visitsSelect landing page too
  • Visualization
  • What else?• How landing page optimization affects visitor behavior• How engagement metrics relate to your conversion rate• How your visitor profile changes over time
  • Questions?
  • What else?
  • • Analyse your AdWords
  • How to start with Analytics• Sign up – through Google Account• Copy given code into each page of your site• SitesPlus – copy into the Analytics box.