Introduction to Social Media (half day)

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This is the slides that were used at the workshop held at Mole Valley Farmers on 2nd July.

This is the slides that were used at the workshop held at Mole Valley Farmers on 2nd July.

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  • 38 Facebook39 Twitter90% Mobile Active

Transcript

  • 1. Introducing Social Media Julie Hawker Lizzie Whitchurch
  • 2. House-keeping • Timing – start 2pm finish 5pm • Fire alarm/exits • Mobile Phones • Resources
  • 3. Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. You may have heard of, or use, some of the more popular Social Media channels. Such as …
  • 4. Social Media Characteristics: –Participation –Openness –Conversation –Community –Connectedness
  • 5. What social media isn‟t •Quick sure-fire way to more sales, bookings, tickets, etc •Effortless - but it is easy •Shouting! –“It Isn‟t about selling, its about helping people to buy”
  • 6. Why Use Social Media? •Build relationships •Connect with passionate customers, supporters, partners, influencers •Develop a personality •Access customer feedback •Listen to your customers and stakeholders •Enjoy a global platform •Complement other marketing campaigns •Build links for SEO
  • 7. •320+ new Twitter accounts •100,000 Tweets •20 million photo views •6 million Facebook view •2 million searches •1.3 million video views •47,000 app downloads •204 million emails •In 2012 there were as many networked devices on the planet as people! (and by 2015 there will be 2x global population) An Internet Minute
  • 8. In the UK? •31,415,640 Facebook users •Average age? •10,000,000 Twitter users •Average age? •% mobile active?
  • 9. • 30% of the world‟s population online
 • 2 billion users worldwide
 • 70% of Western Europeans are online
 • 22% of global population is on social media
 • Brands are acquiring social media fans at a rate of 9% per month
 • 78% of Internet users conduct product research online
  • 10. Social Media Strategy
  • 11. Which works best? •Overall Strategy •Understand where social media fits •Plan and implement
  • 12. SM Strategy •What are your goals? •Who are you trying to reach? target audience? •How will you attract – followers, friends, likes, re-Tweets, links? •How much time do you have? •How will you manage reputation?
  • 13. Founded by Mark Zuckerberg in 2004 as college networking site „thefacebook‟
  • 14. Facebook Facts… • Billion Global Users • Third-largest country in the world • 55 minutes every day logged on to Facebook • Average Facebook User –Has 141.5 Friends –Likes 4-6 Pages per Month
  • 15. What is Facebook? •A web site for registered users •Post news, status, events, videos, photos and Polls •“Like” businesses and organisations •„Friends‟ updates appear in your news feed • Join common-interest user groups, organized by workplace, school etc
  • 16. Three Facebook Types •Facebook Profile •Facebook Page •Facebook Group
  • 17. Facebook Profile A profile is for an individual, not a group. Each person may create one profile. Once you create a profile, you can become friends with other people, post things on your wall and on friends‟ walls, post information about yourself, join groups, like pages and post notes.
  • 18. Friends, messages, notifications
  • 19. Like/Comment/ Share
  • 20. Direct message Click here
  • 21. Chat Type here Click here
  • 22. Facebook Page • Pages are for public figures, businesses or non-profits that want to keep their fans updated on current news, products or other information. • Pages are public anyone can „like‟ it • Pages don’t show your identity… • Multiple admins
  • 23. Facebook Group • A group is ideal for a group of people who want to maintain a discussion. • A group can be open, closed, or secret. You can share documents with a group, and allow other group members to edit them. • Members of the group can send an email to all the other members via a single email address.
  • 24. Facebook •Plan •Be available – check wall, posts, messages regularly & respond •Interact – positive engagement •Analyse – review – evaluation - action
  • 25. Facebook for Business •News & Events •Photos & Videos •Announcements •Showcase local „Culture‟ •Recruitment •Feedback •Discounts – secret codes •Launch new products
  • 26. How to use it •Tell customers news and updates •Market your service – posting events, news discounts and deals •Share rich media content and links to your website, Blog and YouTube channels •Targeted advertising campaigns •Create Polls to gauge opinion and feedback •Extra pages of content
  • 27. Facebook Insights
  • 28. Create a Facebook Page •http://www.facebook.com/pages/create.php •Or go to another “Page” and click the “Create page” button
  • 29. Vanity URL You may notice that the URL for your site is rather ugly! https://www.facebook.com/pages/The- Old-Cottage-Tea- Rooms/152668334832674?sk=wall
  • 30. Vanity URL
  • 31. Twitter
  • 32. Twitter 230,000,000 Tweets per day 100,000,000+ active users
  • 33. What is Twitter? • Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information. • On Twitter, anyone can read, write and share messages of up to 140 characters. • These messages, or Tweets, are public and available to anyone interested in them. • Twitter users subscribe to your messages by following your account. • Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to.
  • 34. Twitter Best Practices Build your following, reputation, and customer's trust with these simple practices: •Share •Listen •Ask •Respond •Reward. •Demonstrate wider leadership and know-how •Champion your stakeholders •Establish the right voice.
  • 35. 1. Search - twitter.com/search
  • 36. TryThese Searches - East Devon Exeter “Does anyone know” #Exeter Journorequest #LoveyourCountryside #SOSdairy #Devon #MP #Commons @Molevalley
  • 37. 2. Follow (key influencers)
  • 38. Who to follow
  • 39. With mouse pointer hovering over Tweet 3. Reply and Retweet
  • 40. Reply
  • 41. Retweet
  • 42. 4. Tweet
  • 43. Tweet
  • 44. Add a Picture
  • 45. Add a Location to your Tweets
  • 46. What to Tweet •Ask questions •Speak to people •Reply to questions •Tell people what you are doing •New products/services – test out •Ask for help •Spread the word •Support others
  • 47. Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg:
  • 48. How to get People to follow you on Twitter •Use of Hashtags #devon #honiton #agrichat #journorequest #devonbusiness #cosmicuk • What about for your business – run a few searches to find hastags #jobs, #business, #networking, #farming, #SOSdairy, #consumer, #sales, #economy, #technology, #luxury, #news, #internet, #mktg, #marketing, #webmarketing
  • 49. How else? •A well written Biography •Follow Me buttons on your Blog & Website •Twitter Feeds on your Blog and Website •Ask for usernames at Networking events and tweet/follow them later
  • 50. Other ideas? •Publicise your Twitter profile and Twitter name on business cards, adverts, email signatures, van signs etc –http://twitter.com/cosmicmentor6 –@cosmicmentor6 •When you follow people. Some people may follow back •Recommend people on #FF •Try #SBS Theo Paphitis
  • 51. YouTube
  • 52. www.youtube.com •Sign up for a free account – link via an existing Google Account if you have one •Make a video, edit and upload •Engaging video clips usually 3 – 5 minutes •Mentions in the video to your website, email phone •Think about your brand/name e.g. “Cornwall Museum Presents ….” •Add useful descriptions
  • 53. www.youtube.com •Monitor content on other YouTube channels and post links, comments •Tweet, Facebook and Web commentary about Youtube content •Develop high quality content and encourage others to share
  • 54. Blogs and Blogging
  • 55. Blogs •What is a blog? –A micropublishing platform –A series of entries or posts to an online journal, posted in a chronological order •Where can you do it? –Two popular free platforms are www.blogger.com and www.wordpress.com •How often should you do it? –Regularly! (Can be daily, weekly or monthly) •What should it contain? –Relevant and interesting content with keyword rich titles
  • 56. 10 Benefits of the Blog? 1. Creates Exposure for your Museum 2. Increases Traffic and Subscribers 3. Improves Search Rankings 4. Results In New Opportunities/Partnerships 5. Generates Qualified Leads 6. Reduces Overall Marketing Expenses 7. Improves Sales 8. Educates 9. On-line Research Tool 10. Creates and Hones Expertise
  • 57. Use Google to find Blogs
  • 58. Google Reader •Or collate blogs and keep up to date using Google Reader
  • 59. Other Thoughts! •Get inspiration from other Blogs. •Use Google Blog Search to find them(Try it!) •Reply promptly to comments •Links from blog to web site
  • 60. Other Thoughts! •Sign up, choose your title wisely •http://yourtitle.wordpress.com •Choose your theme
  • 61. How can I use Social media? What do I want to achieve? How much time do I want to spend?
  • 62. Listen Google Alerts Twitter Twitter Search Google Reader Participation Twitter Facebook Content creation You Tube Blog Flickr iTunes Twitter Community building Forum Facebook LinkedIn Newsletter Virtual worlds Social media engagement ladder Less time More time
  • 63. Promoting yourSocial Media Channels
  • 64. Enhance your reputation
  • 65. Why digital reputation? •Meet up with a new client/consultant? –Google them •Booking a holiday/hotel/campsite? –Look for reviews •Buying a new car? –Research it first – what car? •Getting a builder? –Check them out online •Dating someone new? –Check out on 192.com
  • 66. “In a recent report, 53% of consumers revealed that they had decided against making a purchase based on an online recommendation."
  • 67. What is digital reputation? •What appears when you type in a keyword search…. –First Name Surname (if unique) –First name Surname, Location –First name, surname, Party –Business name? •Reputation = –First page of Google results + Reviews + real time social media
  • 68. reviews out clicking A
  • 69. Digital reputation
  • 70. Your real es tate
  • 71. Have you Googled yourself recently? •What‟s there? •Any confusion with people of the same name? •Any personal/professional crossover (winning a fishing competition, planning notice?) •Any bad news stories? •Any bad reviews?
  • 72. What about images?
  • 73. Google Alerts •Monitor –Your name –Your brand –Your Directors –Set up queries –Once a week
  • 74. •Set up searches in Twitter •Respond and retweet •Include advanced searches –Locations – within 15 miles –Several words and/or
  • 75. Be in control •Manage your presence –Dominate your real estate –Audit your Social Media accounts –Use Social Media
  • 76. Dominate your real estate •Develop more content –Include more web pages about you –Upload more photos, title your name –Include history of the business –More information about you –Press releases (in text format) •Get listed in directories
  • 77. Audit your Social Media •Remember Social Media ranks highly Set up and fully populate (in your name and business name) •LinkedIn profile (and business) •Twitter profile – Bio is really important •Facebook Page – any old pages? Delete or claim •Tag yourself in Flickr
  • 78. LinkedIn Twitter ACCOUNT Flickr photo tag
  • 79. How can you manage your online presence and digital reputation to make the most of the opportunities that reviews present?
  • 80. Any Questions?
  • 81. Other Social Media?
  • 82. http://pinterest.com/cosmicjulie/social-media-musems
  • 83. •Maximise your presence •Get customers involved •Monitor reputation and engage reviewers •Take the rough with the smooth •Best foot forward •Be honest