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Introducing Social Media
• Timing – start 2pm finish 5pm
• Fire alarm/exits
• Mobile Phones
Social media describes the online technologies and practices that
people use to share opinions, insights, experiences and perspectives
with each other. You may have heard of, or use, some of the more
popular Social Media channels. Such as …
What social media isn‟t
•Quick sure-fire way to more sales,
bookings, tickets, etc
•Effortless - but it is easy
–“It Isn‟t about selling, its about helping
people to buy”
Why Use Social Media?
•Connect with passionate customers,
supporters, partners, influencers
•Develop a personality
•Access customer feedback
•Listen to your customers and stakeholders
•Enjoy a global platform
•Complement other marketing campaigns
•Build links for SEO
•320+ new Twitter accounts
•20 million photo views
•6 million Facebook view
•2 million searches
•1.3 million video views
•47,000 app downloads
•204 million emails
•In 2012 there were as many networked devices on the planet as
people! (and by 2015 there will be 2x global population)
An Internet Minute
In the UK?
•31,415,640 Facebook users
•10,000,000 Twitter users
•% mobile active?
• 30% of the world‟s population online
• 2 billion users worldwide
• 70% of Western Europeans are online
• 22% of global population is on social media
• Brands are acquiring social media fans at a rate of 9% per
• 78% of Internet users conduct product research online
Which works best?
social media fits
•Plan and implement
•What are your goals?
•Who are you trying to reach? target
•How will you attract – followers, friends,
likes, re-Tweets, links?
•How much time do you have?
•How will you manage reputation?
Founded by Mark Zuckerberg
in 2004 as college networking
• Billion Global Users
• Third-largest country in the world
• 55 minutes every day logged on to
• Average Facebook User
–Has 141.5 Friends
–Likes 4-6 Pages per Month
What is Facebook?
•A web site for registered users
•Post news, status, events, videos, photos and
•“Like” businesses and organisations
•„Friends‟ updates appear in your news feed
• Join common-interest user groups, organized
by workplace, school etc
Three Facebook Types
A profile is for an individual, not a group.
Each person may create one profile.
Once you create a profile, you can become friends
with other people, post things on your wall and on
friends‟ walls, post information about yourself, join
groups, like pages and post notes.
• Pages are for public figures, businesses
or non-profits that want to keep their
fans updated on current news,
products or other information.
• Pages are public anyone can „like‟ it
• Pages don’t show your identity…
• Multiple admins
• A group is ideal for a group of people who want to
maintain a discussion.
• A group can be open, closed, or secret. You can
share documents with a group, and allow other
group members to edit them.
• Members of the group can send an email to all
the other members via a single email address.
Facebook for Business
•News & Events
•Photos & Videos
•Showcase local „Culture‟
•Discounts – secret codes
•Launch new products
How to use it
•Tell customers news and updates
•Market your service – posting events, news
discounts and deals
•Share rich media content and links to your
website, Blog and YouTube channels
•Targeted advertising campaigns
•Create Polls to gauge opinion and feedback
•Extra pages of content
230,000,000 Tweets per day
100,000,000+ active users
What is Twitter?
• Twitter is an information network. Millions of people,
organizations, and businesses use it to discover and share new
• On Twitter, anyone can read, write and share messages of up
to 140 characters.
• These messages, or Tweets, are public and available to
anyone interested in them.
• Twitter users subscribe to your messages by following your
• Followers receive every one of your messages in their timeline,
a feed of all the accounts they have subscribed to.
Twitter Best Practices
Build your following, reputation, and
customer's trust with these simple practices:
•Demonstrate wider leadership and know-how
•Champion your stakeholders
•Establish the right voice.
What to Tweet
•Speak to people
•Reply to questions
•Tell people what you are doing
•New products/services – test out
•Ask for help
•Spread the word
Once you've signed up and chosen a
Twitter username, you and others can
mention an account in your Tweets by
preceding it with the @ symbol, eg:
How to get People to follow you on Twitter
•Use of Hashtags
• What about for your business – run a few searches to find
#jobs, #business, #networking, #farming, #SOSdairy, #consumer,
#sales, #economy, #technology, #luxury, #news, #internet,
#mktg, #marketing, #webmarketing
•A well written Biography
•Follow Me buttons on your Blog &
•Twitter Feeds on your Blog and Website
•Ask for usernames at Networking events
and tweet/follow them later
•Publicise your Twitter profile and Twitter name on
business cards, adverts, email signatures, van signs etc
•When you follow people. Some people may follow
•Recommend people on #FF
•Try #SBS Theo Paphitis
•Sign up for a free account – link via an existing
Google Account if you have one
•Make a video, edit and upload
•Engaging video clips usually 3 – 5 minutes
•Mentions in the video to your website, email phone
•Think about your brand/name e.g. “Cornwall
Museum Presents ….”
•Add useful descriptions
•Monitor content on other YouTube channels and post
•Tweet, Facebook and Web commentary about
•Develop high quality content and encourage others
•What is a blog?
–A micropublishing platform
–A series of entries or posts to an online journal, posted in a
•Where can you do it?
–Two popular free platforms are www.blogger.com and
•How often should you do it?
–Regularly! (Can be daily, weekly or monthly)
•What should it contain?
–Relevant and interesting content with keyword rich titles
10 Benefits of the Blog?
1. Creates Exposure for your Museum
2. Increases Traffic and Subscribers
3. Improves Search Rankings
4. Results In New Opportunities/Partnerships
5. Generates Qualified Leads
6. Reduces Overall Marketing Expenses
7. Improves Sales
9. On-line Research Tool
10. Creates and Hones Expertise
keep up to
•Get inspiration from other Blogs.
•Use Google Blog Search to find
•Reply promptly to comments
•Links from blog to web site
•Sign up, choose your title wisely
•Choose your theme
How can I use Social media?
What do I want to achieve?
How much time do I want to
Social media engagement ladder
Less time More time
Why digital reputation?
•Meet up with a new client/consultant?
•Booking a holiday/hotel/campsite?
–Look for reviews
•Buying a new car?
–Research it first – what car?
•Getting a builder?
–Check them out online
•Dating someone new?
–Check out on 192.com
“In a recent report, 53% of
consumers revealed that
they had decided against
making a purchase based
on an online
What is digital reputation?
•What appears when you type in a keyword
–First Name Surname (if unique)
–First name Surname, Location
–First name, surname, Party
–First page of Google results + Reviews + real
time social media
Have you Googled yourself recently?
•Any confusion with people of the same
•Any personal/professional crossover
(winning a fishing competition, planning
•Any bad news stories?
•Any bad reviews?
–Set up queries
–Once a week
•Set up searches in Twitter
•Respond and retweet
•Include advanced searches
–Locations – within 15 miles
–Several words and/or
Be in control
•Manage your presence
–Dominate your real estate
–Audit your Social Media accounts
–Use Social Media
Dominate your real estate
•Develop more content
–Include more web pages about you
–Upload more photos, title your name
–Include history of the business
–More information about you
–Press releases (in text format)
•Get listed in directories
Audit your Social Media
•Remember Social Media ranks highly
Set up and fully populate (in your name and
•LinkedIn profile (and business)
•Twitter profile – Bio is really important
•Facebook Page – any old pages? Delete
•Tag yourself in Flickr